Peter's Yard

Why your cheese deserves a quality cracker! 🧀 The Grocer's latest cheese feature has gone live, deep diving into the latest trends within the cheese category and with it comes our piece on why your cheese deserves a quality cracker. With some exciting exerts from our cherished friend and professional cheesemonger Morgan McGlynn, we're sharing why our shoppers are trading-up from water biscuits to rye sourdough.   The spotlight is an excellent read, with some valuable insights into the drainers and drivers of the cheese category - in particular to see that despite the rise of focus on UPFs, processed cheese is the 3rd fastest growing type of cheese. So, if you haven't tried a Peter's Yard cracker before, now is the perfect time to get on board and understand why 35% of UK shoppers are trading up their crackers for their premium counterparts. Afterall, we have the fastest growing brand value sales within savoury biscuits (+44%) for a reason!

We’re delighted to share that Peter’s Yard has been voted second place in the Savoury Biscuits category in the Guild of Fine Food's Fine Food Digest magazine Best Brands survey for 2025. It’s an honour to see our sourdough crackers recognised once again for the care and quality we pour into every bite.   A heartfelt thank you to our retail partners for your continued support – it means the world to know our crackers are helping to grow your businesses.   Here’s to a cracking year ahead!

"IT ALL RESTS ON A GREAT CRACKER" There's lots of exciting developments at Peter's Yard but we're particularly proud to share our Christmas digital campaign. Crafted with all the cheese lovers in mind, whether you're enjoying a crumbly aged cheddar, or a smooth yet tangy taleggio, one thing is certain...it all rests on a great cracker. In the UK, cheese isn’t just food—it’s tradition, connection, and comfort. That’s why, when you put thought into choosing the perfect cheese, it deserves a cracker to match, and that's where Peter's Yard comes in. Running now through the New Year on Facebook and Instagram, our campaign invites households across the country to elevate their cheeseboards and create cherished memories with family and friends. Let this season be one of togetherness, joy, and simple, delicious moments.

Taking Cheese to Market on a Slice of Cheese In partnership with Peter's Yard petersyard.com Available now at https://lnkd.in/e9beuUuC This episode takes a look at the business of selling cheese at markets, a historic form of cheese retail which carries on to this day. Cheesemonger and affineur Nic Pivard of Curds and Whey, Jules Kane, co-founder of Cheesewick, the monthly Chiswick cheese market and Anita Robinson, Director of Somerset Cheese Company talk to Jenny Linford about their market stories. #podcast #cheese #foodie #cheesemonger #market

Congratulations to Peter's Yard 🏆 Champion of the Store Cupboard Savoury award #NewProductandPackagingAwards Read more here: https://lnkd.in/gBNCR3ui

Great news, we are champions! 🏆⭐️ We have just been named Champions of the Store Cupboard Savoury category at this Year’s Grocer New Product Awards for our latest piece of NPD, 🫒 Oregano and Olive Oil Sourdough Crackers 🫒 We pride ourselves on quality sourdough products that we know our shoppers we love, so to receive recognition for our efforts makes it all the more rewarding. A huge well done to all of the team in delivering such a fantastic result! If you haven’t tried this champion of a product yet, you’re missing out. A must have cracker for any cheeseboard this Christmas 🧀