sibling studio

Happy Q4 party people. Spooky season is upon us, the saccharin scent of pumpkin spice lattes are in the air, the leaves are turning orange and Panera Bread is celebrating with a brilliantly on-point Gilmore Girls ad. Subscribe to see our monthly round-up of brand happenings for September, plus some bits on *things I’ve noticed on the internet* this month! We’re just shy of 2k followers so make my day and subscribe!! https://lnkd.in/ef9v3TjM

We build frameworks that cut through complexity, helping brands benchmark themselves, understand their competition, and make clearer strategic choices.

For this week’s dispatch of Working Theories, we spoke to meme maker and cultural strategist Edmond Lau. In his piece, he tells us why thinking is becoming a luxury and how the decoupling of cultural and economic capital leads to (add in what it leads to) Read here: https://lnkd.in/gurxCF5z

If we had to describe August in one word, it would be Schadenfreude. From London’s dust bowl to a plethora of collaborations that you may or may not need. Read it here: https://lnkd.in/erHXDQt4

We caught up with the Director of Community & Content at Warner Records and Parlophone Ruby Ktori, talking about the importance of tension and why hate is an important part of the hype cycle. Read it here: https://lnkd.in/eMiGm_hS

This week’s Working Theories features Ruby Ktori, Director of Community & Content at Warner Records. She unpacks why tension fuels great brands, and why hate is an essential ingredient in the hype cycle. Read it here: https://lnkd.in/eMxuiS52

***Thank you to everyone who has responded to this. We've had an overwhelming amount of responses and we won't have the time to get back to everyone but thank you so much for getting in touch!*** We're building our freelance roster at Sibling Studio 💫💫 At the moment we're looking for brilliant mid weight / senior strategists and researchers to collaborate with on upcoming projects. Looking for truly plugged in cultural thinkers who live and breath strategy, aren't afraid to get stuck into a brief and are eager to learn and grow! If you’re interested in working together, drop us an email with: - A *VERY* short bio - Your folio or a few recent examples of brands you've worked on - Your level and day rate 📥 [email protected] Feel free to share with anyone you rate too.

IRL clubs are on the rise. As global loneliness is creeping up by the day, young people are seeking community in run clubs, IRL dating meetups or good old-fashioned chess clubs. As brands are slowly getting involved, tension is rising. Where is the line between genuine interest and self-promotion? In our latest Substack we exploring the fine line between community and brand in the offline world. Read more on our Substack: https://lnkd.in/eDGSyd_W

Culture is shaped by the people who make it. Our work is interested in what drives those people; their influences, inspirations, and ideas, because that’s where the most interesting thinking begins. Working Theories, is our latest interview series on our Post Culture Substack, spotlighting creative minds across branding, advertising, and culture. In our first edition, we speak to Jess Mason, founder of Best in Show Studio. She shares her perspective on creativity and freedom as the new markers of success, the importance of lifelong learning, and why reality TV remains a surprisingly rich cultural resource. https://lnkd.in/ef8ed5ya

Consumers are fatigued. By algorithms, products, and noise. Consumers these days don’t seek newness; they seek meaning and connection. Our latest Substack, written by Catherine Baldwin, dives into the question of Brands’ soft power and the creation of third spaces that go way beyond the transactional relationship between brand and consumer. This is the future for brands in an era of constant noise. Read it here: https://lnkd.in/e-E2vFDx