Smile Materials

At Fish Shop DC, design and dining are guided by a shared value system rooted in regeneration. Every detail, from the willow and wisteria installations to the bespoke tartan walls, reflects a deep respect for craft, place, and conscious design. Across the space, Smile Materials take shape in Alba surfaces and custom marbled and tartan tabletops, created from 100% recycled and recyclable plastics otherwise destined for landfill. Created in collaboration with Artfarm, the restaurant’s material palette tells a story of renewal and responsibility. A visual reminder that reimagined materials can be both beautiful and purposeful, carrying stories of transformation and opening a new chapter of connection. Photography credit: Dave Watts

Meet Made To Order. Positioned between our Core and fully Custom offering, Made To Order offers guided customisation: a flexible palette of 32 (and counting) Smile Plastics surfaces that balance individuality with dependable performance. Designed in response to your feedback. Made from 100% recycled materials. Always evolving, just like the waste streams they come from. Discover more over on our Journal >>> https://lnkd.in/eTDi6hPM

Lululemon's Regent Street flagship is their largest store in EMEA. The perimeter display units feature Heron in Marine Blue, a material that wears its lifecycle on its sleeve. Would-be discarded white goods make up the foundations of this material, each panel carrying the story of its past life while performing like any high-grade fixture. A quietly bold statement proving circularity isn’t just a concept, it’s a material decision that shapes experience. Read the full article in the comments >>>

Few seasons have been as busy, or as inspiring, as this autumn. From London Design Festival and Design London Shoreditch to World Design Congress and Grand Designs Live, it’s been a whirlwind of creativity. Amid all this activity, we evolved to Smile Materials - reflecting our growth, our values, and our vision for the future. Here’s a quick roundup of where we’ve been making an impact, and a sneak peek at what’s coming next. Read more >>> https://lnkd.in/eKK_zJZe

This week, furniture designers bogaerts, will be presenting their new Echo Side Tables during Dutch Design Week. These experimental tables are made from playful offcuts of Smile Heron Material, recycled once again from Bogaerts Butler table collection. The half-round cuts from the original 3000mm x 1200mm sheets reveal organic shapes that form the foundation of the Echo design. The name “Echo” reflects how these shapes resonate, a reinterpretation of what was once considered waste. Each table is unique and emerges only when the material allows, celebrating reimagined materials at their best. Photography: @ronaldsmits Design and Build: bogaerts

It’s been a month since World Design Congress, but the call to Design for Planet is still loud and clear. We’re proud that our founder, Adam Fairweather, featured in the talks programme, sharing his perspective on how considered materials and design can drive real-world impact. Missed the live sessions? Rewatch them here: https://lnkd.in/eSfJ_AR5

An entirely new offering, Smile Fibres comprises a selection of expressive panel materials made from textile and other fibre waste. Launching with two reimagined textile products—Blue Denim and Loom—created in close collaboration with a manufacturing partner guided by a shared belief in thoughtful design and a commitment to innovation. With our Welsh factory rooted in denim production, it's a full-circle moment in our journey of design-led creativity. Samples available now >>>

Three categories. One vision. Reimagined Materials, Designed to Inspire. WE ARE Smile Materials. >>> https://lnkd.in/eU6jasNM

WE ARE Smile Materials. A new chapter in Smile Plastics’ story. Expanding our scope to give you greater choice, Smile Materials goes beyond plastic. We transform discarded materials into beautiful, functional surfaces, supporting you in contributing to the circular economy, one waste stream at a time. Three categories. One vision.⁠ ⁠ Reimagined Materials, Designed to Inspire.⁠ Find out more about our full circle evolution >>> https://lnkd.in/evufnCHm

At 201 Bishopsgate, Storey Broadgate has reimagined what a flexible workplace can be — spaces designed to adapt, inspire, and tread lightly on the planet. The project was guided by an upfront carbon assessment, setting a clear benchmark for reducing impact without sacrificing design ambition. Once a humble white good, the material has been revived as Smile’s Heron in Butterscotch. Expansive applications across the reception desk and mid-floor planted feature bring warmth, character, and durability — showing how recycled materials can stand proudly at the heart of high-traffic, client-facing areas. The result is a bold yet responsible design statement, proving that circular materials can scale beautifully and help flexible workspaces meet today’s sustainability imperatives. Architect and design: Buckley Gray Yeoman Photography @_beth_davis Main Contractor: 8build