We’re bringing Ryde: to NACS Show in Chicago! 📍 Booth S8389 (New Exhibitor Area) | McCormick Place 🗓 Expo: October 15–17, 2025 As the premier event for convenience and fuel retailing, NACS brings together over 23,000 industry leaders - and we’re excited to be part of it. If you're headed to NACS Show, come by the New Exhibitor Area, meet the team and discover how Ryde: is redefining functional wellbeing for today’s on-the-go consumer. From energy to focus to relaxation, our 2oz shots are built for busy lives and retail shelves. Swing by and see why Ryde: belongs in your store. #NACSShow #Chicago #RetailInnovation #FunctionalWellbeing #ConvenienceRetail #DrinkRyde
About us
We’re The Water Street Collective, a business focused on making people feel good. We started out as a group of non-conformists in a corporate world, who noticed the people around us struggling to juggle the demands of everyday life. We’re a wholly owned subsidiary of BAT Plc and operate independently. We partner with BTomorrow Ventures – facilitating access to world-class science and R&D, and other wellbeing companies to help us achieve our ambition of bringing nice, clever wellbeing products and solutions to everyone.
- Industry
- Food and Beverage Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 2022
Locations
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Primary
Get directions
1 Water Street
London, WC2R 3LA, GB
Employees at The Water Street Collective
Updates
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We’re excited to announce our new partnership with Well.ca 🚀 What this means for Ryde: • Strengthening our online presence with a leading digital wellness retailer • Expanding accessibility of wellbeing shots across Canada • Building momentum coming out of #CHFA toward 2026 growth Thank you to the Well.ca team, we’re looking forward to growing together. #Ryde #Partnership #Wellca #Wellbeing #CHFA
At Well.ca, our secret sauce is bringing the hottest new brands in health & wellness to our customers. This weekend at #CHFAnow, we were excited to connect with some of our amazing new additions from the past year: • Ryde: - wellbeing shots 🚴♂️ • Gummy Gainz – protein candy 🍬 • Good Protein - protein shakes 💪 • Magic Scoop Nutrition - nutritional supplements 🌱 • Tony's Chocolonely – ethically sourced chocolate 🍫 We’re looking forward to growing together and continuing to Deliver Wellness!
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An exciting milestone for the team - Ryde: is now officially on 7-Eleven’s national 9ft hbc planogram 🚀
Thrilled to share some more exciting news — the team has done it again! 🚀 As of today, Ryde: is officially nationally listed on 7-Eleven’s 9ft center store planogram (HBC section). In under a year, we’ve been able to move the needle and secure a place for Ryde: on planogrammed shelves nationwide. This milestone is a testament to the team’s relentless effort, focus, and belief in the brand. We can’t wait to see where this partnership takes us next! Brendan Mulvey, Jarred Tims, Richard Schmidt, Ryde: Veronica Kelly-Cash #CPG #BeverageIndustry #RetailGrowth #ConvenienceStore #ProductLaunch #NationalDistribution #BrandGrowth #Innovation #Teamwork #Ryde:
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We’re bringing Ryde: to CHFA NOW Toronto this weekend! 📍 Booth 2326 | Exhibition Place | Sept 20–21, 2025 Come meet the team, try our interactive games, and experience how Ryde: is making functional wellbeing easier for Canadians - with formats designed for today’s on-the-go consumer. If you’re heading to CHFA, make sure to stop by and see why Ryde: belongs on your shelf. #CHFA #Toronto #RetailInnovation #Wellbeing #DrinkRyde
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Ryde: is now available at The McEwan Group in Toronto 🇨🇦. This new listing marks another step in our retail expansion journey, bringing Ryde: to specialty shoppers looking for functional, everyday wellbeing solutions in a premium setting. Available in single shots of ENERGIZE, FOCUS, and RELAX. 📍 Shops at Don Mills (38 Karl Fraser) 📍 TD Centre (79 The Path) #DrinkRyde #RetailExpansion #CanadianRetail #FunctionalBeverages #Toronto
Toronto, we’ve got news 🇨🇦 Ryde: shots are now on shelves at The McEwan Group so you can grab your ENERGIZE, FOCUS, or RELAX next time you shop. Available in single shots at 👇 📍 Shops at Don Mills (38 Karl Fraser) 📍 TD Centre (79 The Path) Next McEwan run? Don't forget your Ryde: 😌 #DrinkRyde #Toronto #FunctionalBeverages #CanadianRetail
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💥GOOD NEWS ALERT! 💥 Fuel stops just got an upgrade. Ryde: is now at select Petro-Canada locations across Canada - front counter, ready when you are. 🍁🚗
💥 Ryde: is now available at select Petro-Canada locations across Canada 🇨🇦. 💥 You can now find us at the front checkout counter in participating stores - making it even easier to pick up a wellbeing shot while on the go. 🚗💨 Whether you’re fuelling up, mid-road trip, or dodging Monday traffic, grab a shot of Ryde: for some on-the-go energy, focus & relaxation. 🍁 See you at the counter. ... 💥 Ryde: est maintenant disponible dans certaines stations-service Petro-Canada à travers le Canada 🇨🇦. 💥 Vous pouvez maintenant nous trouver à la caisse des magasins participants, ce qui vous permet d'acheter encore plus facilement une shot de Ryde: pendant vos déplacements. 🚗💨 🚗 Que ce soit pour faire le plein, rouler vers l’aventure ou esquiver le trafic du lundi… prenez votre shot de Ryde: ⚡ ÉNERGIE, 🎯 FOCUS et 😌 DÉTENTE, même sur la route ! 🍁 Rendez-vous à la caisse. #DrinkRyde #RetailExpansion #CanadianRetail #Canada
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🚨 Ryde: is now available at Farm Boy locations across Ontario 🇨🇦 🚨 As we continue to expand our footprint, this new listing supports our growing presence in grocery, bringing Ryde: to even more Canadian shoppers looking for approachable, everyday wellbeing options. #DrinkRyde #RetailExpansion #FarmBoy #CanadianRetail #Grocery #Canada
🚨 Big news, Ontario! Ryde: is now on shelves at Farm Boy (Canada) 🇨🇦 🚨 We’re expanding across grocery - and this latest listing means even more shoppers can grab a shot of everyday wellbeing while doing their weekly shop 🛒✨ Find us in the Cold Drinks cooler and Sports Performance section - available in single shots and 4-packs. 💥 ENERGIZE, 💡 FOCUS 😌 RELAX Now in aisle. #DrinkRyde #RetailExpansion #FarmBoy #CanadianRetail #Grocery #Canada
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We’ve landed. 🚀 Ryde: is now on shelves in select Albertsons and Tom Thumb locations across the Dallas–Fort Worth area! A big milestone as we continue expanding access to our 2oz shots - helping more people energize, focus, and relax their way through the day. Let’s go, Texas. #DrinkRyde #Ryde #RetailLaunch #DFW #Albertsons #TomThumb #Partnership #TheWaterStreetCollective #RetailExpansion
Big news! 🚀 Ryde has officially launched in select Albertsons and Tom Thumb locations across the DFW area! We’re thrilled to partner with such trusted retailers to bring our wellness and stimulation shot to more consumers across North Texas. This is a key milestone as we continue to expand and energize the way people take on their day. If you're in DFW — it's time to #TakeARyde. 🌟 #Ryde #RetailLaunch #Albertsons #TomThumb #DFW #Partnership #BetterTogether #thewaterstreetcollective
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✨ A big Ryde: moment at the Metcash Expo ✨ We’ve just wrapped up an incredible few days at the Metcash Expo on the Gold Coast - connecting with the Independent Grocery network and sharing the positive side effects of cracking open a bottle of Ryde: (think: sharper focus, calmer vibes, and a surprising urge to do squats in the snack aisle.) Plenty of bottles sampled, new retail partners on board, and lots of buzz around our new EXERCISE & SLEEP shots - it’s clear people are ready for a smarter, easier way to manage their wellbeing. Big thanks to our team for making it happen and to everyone who stopped by to taste, chat, and laugh with us. We can’t wait to see Ryde: on even more shelves - and in even more pockets - very soon. #DrinkRyde #MetcashExpo #IndependentGrocery
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We are working hard on what sets us apart - the science and the credibility of our products. We like to believe that’s why they actually work ;) #informedchoice
🚨 Big news at Ryde: 🚨 We’re officially Informed Choice Certified ✅ That means our ENERGIZE, FOCUS, and RELAX shots in the US have been tested for over 285 banned substances by one of the world’s most trusted anti-doping labs (LGC) using ISO-accredited methods. This certification is one of the highest quality marks in the supplement industry - and it reflects our commitment to making wellbeing products that are not only effective, but rigorously safer and transparent. Why it matters: 💪 Third-party verified for peace of mind 🔍 Full manufacturing review + ongoing monitoring 🔬 Batches are tested regularly 🏅 What athletes trust - what you can too We went the extra mile so you don’t have to wonder what’s in your Ryde: shot. Informed Choice gives you peace of mind - and us bragging rights. #DrinkRyde #InformedChoice #QualityAssurance #Supplements #RetailInnovation #RydeShots
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