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Product Discovery in the Age of LLM's and AI: 5 Takeaways from Our Latest Validify Dinner What an incredible evening at Gordon Ramsay’s Lucky Cat, Mayfair, where we explored how LLMs and Generative Engine Optimisation (GEO) are reshaping the future of product discovery. A huge thank you to our brilliant panel — Dale Parr (Moderator), Dan Lake (CTO, M&M Direct), Chewy Trewhella (Head of IT & AI, Fortnum & Mason), and Fraser Wilson (Enterprise Sales, Yotpo) — and to Yotpo for their generous sponsorship and continued support of the Validify community. Here are 5 key takeaways from the discussion 1. Search is shifting from engines to assistants — Customers are asking questions, not typing keywords. The new battleground is being visible to AI, not just Google. 2. GEO (Generative Engine Optimisation) is the next frontier — Visibility will depend on how your brand, products, and values are represented within AI models. 3. Rich, structured data wins — As Dan Lake highlighted, well-defined taxonomies, schemas, and conversational product data are now the foundation of discoverability. 4. Authority matters — As Fraser Wilson put it, “If trusted sources don’t talk about you, models can’t triangulate trust.” 5. Authenticity beats pay-to-play — It’s time to move from traditional SEO to authentic brand voices, expert commentary, and genuine customer sentiment. Thank you to everyone who joined us for another thought-provoking discussion in the Validify AI Innovation Dinner Series. #AI #RetailInnovation #GenerativeAI #Ecommerce #LLMs #ProductDiscovery #ValidifyCommunity #LuckyCatMayfair Laura Wynch Fergal O Mullane Nadine Neatrour Alex Wright