VGC Partners reposted this
Maya x Sproud is live in London Our new billboard campaign is now appearing across London celebrating our amazing Co-Owner with Maya Jama and of course, our low sugar, high protein products🖤
VGC Partners
Venture Capital and Private Equity Principals
London, England 2,722 followers
We Back You
About us
At VGC Partners, we specialise in early-stage private equity investments within sectors primed to win in the Attention Economy — Content & IP, Sports & Entertainment, and Marketing Services. We deploy £5–£15 million into early-stage B2B businesses with revenues under £20 million. As hands-on investors, we bring the rigour and support of private equity to early-stage ventures, making only a handful of high-conviction investments each year. This strategy enables us to deliver meaningful value to every portfolio company we invest in. Current Investments: • Novel: The UK's fastest-growing, multi-award-winning podcast company. • Kick Game: Leading UK retailer for high-demand fashion and streetwear. • Percival: Menswear with a playful, stylish twist. • Sproud: Sustainable dairy alternative for a healthier planet. • Epic Games: Creators of Fortnite and Unreal Engine. Exited Investments: • Iconic Images: Custodians of Terry O'Neill's celebrated photography archive. • SuperAwesome: Pioneering technology making the internet safer for kids. • Metropolis Studios: World-famous London recording studio and music academy. • 1966 Entertainment: Exclusive management of England football team's commercial interests.
- Website
-
https://vgcp.co.uk
External link for VGC Partners
- Industry
- Venture Capital and Private Equity Principals
- Company size
- 2-10 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2011
Locations
-
Primary
Get directions
Portman House
London, England W1H 6DU, GB
Employees at VGC Partners
-
Samrat Ganguly
-
George Ryan
Head of Business Development, Sift | Ops & Delivery, YBB | Special Projects, VGC | ex-SVP Global Brand Projects, COPA90
-
Parminder Basran
Founding Partner & CEO
-
Dan Rookwood
Chief Brands Officer | Investor | Founder | Brand Strategist | Advisor | Mentor I Writer | Editor
Updates
-
-
An insightful conversation coming up about the evolution of storytelling, design, and brand identity across sport, fashion, and tech. featuring our Chief Brands Officer, Dan Rookwood. Fancy attending? Link in the post.
Dan Rookwood joins Meirion Pritchard live at Paradigms 2025. Two voices. One conversation. A deep dive into the evolution of storytelling, design, and brand identity across sport, fashion, and tech. A former journalist and editor, Dan Rookwood has led content for Mr Porter and Nike, and now brings his editorial mindset to creative consultancy VGC Partners. With a career that spans continents and industries, Dan’s approach to brand storytelling is shaped by culture, clarity, and craft. He’ll be joined on stage by Meirion Pritchard, Global Brand Design Lead at Meta, for a dynamic conversation exploring creative leadership, transformation, and the role of brand in shaping the future. Don’t miss this new session. 🔗 Full lineup: https://brnw.ch/21wUFVd #Paradigms2025
-
-
A fantastic achievement for the Sproud team.
🚨EXCITING NEWS🚨 We’ve brought the stripes to Sainsbury's! 🥛 🦓 Sproud has officially hit the shelves nationwide in the UK and we couldn’t be more excited✨ Whether you're a long-time fan or just discovered that pea m*lk isn’t green(…), this milestone wouldn’t be possible without our incredible team and of course, our community🤍 Thank you for pushing the demand for smarter, more sustainable m*lk 🖤 #Sproud #Sainsburys #Announcement
-