Westfalia Fruit

Thank you Fruit Attraction for another great show. Over the last three days the Westfalia Fruit team have connected with customers, growers and contacts. Exploring new opportunities of how together we can continue sustainabily growing the avocado category. If you didn't get the chance to catch up in Madrid please message or contact us here http://bit.ly/4pUzatd Fruit Attraction see you in 2026! #avocados #categorygrowth #FL26

Westfalia Fruit at Fruit Attraction 2025. Looking to grow your avocado business? Talk to us, the AvoExperts. We know how to grow, and we know how to sell. From R&D to processing, to sliced and diced formats to oil and guacamole. We supply what you need, when you need it, backed by actionable insights, sustainable practices, and the most diverse global origin portfolio. Visit us in Hall 10, Stand 10C07.   #Innovation #Leadership #AvoExperts

Westfalia Fruit avocado oils recently won Gold and Silver awards at the inaugural South African Food & Beverage Awards 2025, established in partnership with the Aurora International Taste Challenge (AITC). These awards are judged by panels of chefs and food specialists, adding further credibility to the recognition.   In line with these achievements, Westfalia Fruit has introduced a subtle refresh to our avocado oil packaging. While the core design remains familiar to loyal customers, it now features Gold and Silver certification stickers that proudly showcase the quality and care behind every bottle.    Click here to read the full article: https://lnkd.in/e6gAEcqC   #AvoExperts #Innovation #Award

As the F1 action takes off at Zandvoort, our Avojoy team is showing what high performance means in foodservice. Speed, precision, and consistency are the same qualities that matter on the track and in your kitchen. With ripe and ready avocados sourced from Westfalia Fruit’s global network, Avojoy ensures chefs and foodservice partners get exactly what they need, when they need it.   Your menu. Avojoy avocados. A perfect match.   #Foodservice #Avojoy #Innovation #Quality

Meet Westfalia Fruit at ASIA FRUIT LOGISTICA in Hong Kong. Our teams from across the world are looking forward to meeting customers, suppliers and partners and sharing how our unrivalled sourcing footprint and fully integrated supply chain enable us to supply consistent quality avocados throughout the year. Alongside fresh fruit, we will be showcasing our avocado oils, IQF and HPP slices and dices, guacamole, and smashed avocado. Each product reflects our focus on using the whole crop and creating more ways for people to enjoy avocados at any time of the day. We look forward to meeting you in person and exploring how we can support your business with the world’s finest avocados and so much more. #AvoExperts #leadership #innovation

Today, on World Avocado Day, we are proud to release our song “It’s Easy Being Green” to celebrate the avocado community in a new way. We are not turning into a record label, but at Westfalia Fruit, innovation takes many forms. Although we are known for developing sustainable solutions and advancing avocado science, we also look for new ways to connect with the people who enjoy our fruit every day. This track was created with the largest group of avocado consumers in mind: Gen Z and Millennials. Using insights into their musical preferences, we aimed to capture the mood, energy, and values that many now associate with avocados. It’s Easy Being Green is now available on Spotify, Apple Music, or your favourite streaming platform. Spotify: https://lnkd.in/eNvRmhpk Apple Music: https://lnkd.in/edT7-y_u Amazon Music: https://lnkd.in/ejiKQqtp #Innovation #AvoExperts #Green

Westfalia Fruit, a global leader in the avocado industry, has completed the acquisition of Greenpoint Trading B.V., a Netherlands-based foodservice company and owner of the well-established Avojoy brand. Greenpoint serves a wide range of customers across the Dutch foodservice sector and has a long-standing partnership with Westfalia Fruit, which laid the groundwork for this strategic move. Click here to read the full press release: https://lnkd.in/ewPKw3-s #leadership #markets #brand

World Food Safety Day is a moment to recognise the science, care and responsibility behind growing and delivering safe, reliable products to our customers. This year’s theme, Food Safety: Science in Action, reminds us that strong results come from paying close attention at every stage of our process. That is exactly what we do at Westfalia Fruit. Our standards are reflected in the accreditations we hold across the group. Click here to learn more about the accreditations that help us ensure our products meet the highest standards: https://lnkd.in/e8sjx39P #FoodSafetyDay #AvoExperts #Leadership

Our chairperson of Westfalia Fruit, Dr Khotso Mokhele, has received an honorary doctorate from the University of Pretoria in recognition of his extraordinary contributions to science, innovation and higher education in South Africa and globally. We are immensely proud of this achievement, which reflects the legacy of our founder, Dr Hans Merensky. He was a pioneering scientist and philanthropist, and he shaped Westfalia Fruit with a vision to use science for social good. He once said at the opening of the Hans Merensky Library at the University of Pretoria: “This country has given me so much that I am only too happy to be allowed to help it to develop in some way.” His values continue to guide our work today. Dr Mokhele’s recognition is a powerful reminder of the responsibility we carry to continue building on this legacy, using knowledge, innovation and leadership to create a lasting impact. #Leadership #Innovation #Legacy