Adam Stott

✨ 21 Industries I’ve Worked With as an SMM (Without Ever Having a Niche) When people say you must niche down to start getting clients or growing your business — I get it. But here’s what they don’t talk about enough👇🏽 You can get experience before choosing a niche. You can still be good at your work while figuring things out or having different standards for choosing your clients instead of a niche I’ve worked with all of these industries and more — either through content creation, strategy, consultation or complete social media management: • Chemical product distributor • Business networking & conferences • Hydroponic food • Pens • Room fresheners • Tech – video content security • Travel & tourism • Lingerie • Diamond jewellery • Computer hardware & software • Plotted land projects • Mental health wellbeing app • Herbal hair masks • Interior designers • Education consultancy • Courier services • Female accessories • Law firms • Transport & shipping • Coaches • Therapists Did I have a niche? No. Did I have experience? Yes. And that experience changed everything for me. Working across so many industries didn’t just make me “versatile.” It taught me how to think like a strategist — not just a content creator. → I learned to ask better questions, not assume answers based on trends. → I learned how goals shift based on audience, price point, and sales cycles — and how content needs to shift with it. → I saw firsthand how “viral” content means nothing without strategy. → I understood the inner workings of client businesses and how to plug content directly into what they were trying to build. → And most importantly, I learned how to build repeatable systems that actually work — whether you’re a coach, a law firm, or a wellness brand. I didn’t just “manage social media.” I helped founders and small businesses get clarity, refine offers, build visibility, and turn their scattered online presence into something strategic. That’s why what I teach today isn’t theory or copy-paste advice. It’s the result of real work, with real businesses, in real-time. → Every piece of advice I share has been tested. → Every framework I teach is rooted in doing. → Every insight I offer comes from solving real client problems — not guessing what might work. This is the foundation I built my own business on. This is the perspective I bring into my LinkedIn services and 1:1 coaching for SMMs. Because when you’ve actually done the work — you don’t just create better content. You create better businesses. _______ 🔍 PS: The LinkedIn & Instagram Business Audit is live. For coaches, small businesses & service providers who want clarity, visibility & better clients. > 60–90 min strategy call > Custom PDF action plan (delivered in 5 days) > 7-day chat support Limited-time launch price for the first 3–5 people. Valid till 31st August 2025 or until spots are filled. Comment AUDIT and let’s chat.

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3 mistakes tradespeople make chasing leads I’ve spoke to builders who have wasted £10,000 on “leads.” Always the same mistakes: 1️⃣ Pay for junk leads Competing with 10 other guys. All racing to the bottom on price. 2️⃣ Don’t follow up Send one quote. Never chase it. Then wonder why no one says yes. 3️⃣ Compete only on price Slash rates just to win work. End up undervalued and burnt out. Truth is - leads alone won’t fix it. You need a system that attracts the right clients. And filters out the tyre-kickers. P.S. More Barbados spam incoming.

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12 things I see in every CEO who work LinkedIn like a boss!! Want followers to turn into revenue? Start here 👇🏼👇🏼👇🏼👇🏼 • You share the stories others won’t. • You argue for your buyers, not against competitors. • Your voice is recognisable in any comment thread. • You turn failures into lessons. • You reply to meaningful comments like they matter. • You hold strong opinions on 2-3 specific topics. • You celebrate other CEOs’ wins, even competitors’. • You share real numbers when it serves the lesson. • You show behind-the-scenes decisions, not just outcomes. • You call out industry BS everyone thinks but won’t say. • You coin signature phrases people quote back to you. • Your content makes people think, “I wish I’d said that.” • You don’t treat LinkedIn like social media. • You treat it like the boardroom of the internet. That’s why some CEOs leverage LinkedIn to scale their business… And achieve their objectives. While others collect vanity metrics and wonder why nothing converts. And then say something like... "LinkedIn is saturated" Or... "LinkedIn doesn't work for my business" The difference isn’t follower count. It’s TRUST count! ---------- I’m Stefan. I help business owners, founders and CEOs turn LinkedIn into a high-trust client engine with authority content, smart outreach, and zero-cringe lead generation. Want to see exactly how this works? Grab my free email course:: https://lnkd.in/eyNAnixC

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A high FB ROAS could be hurting your brand. ↳ This is the reason why ... Last month, I audited the Facebook ad account of an 8-figure supplement brand. They were spending $175k a month with a ROAS well above their target. But this was having little to no effect on their bottom line. Why? Their entire account was using 7-day click 1-day view attribution, which resulted in significant over-attribution. When including 1-day view attribution as a large brand with multiple marketing channels, Facebook takes more credit than it should. This is best explained using an example: John is swiping through Instagram stories, when someone rings his doorbell and he goes to answer it. He leaves his phone open, and the stories keep swiping through and eventually lands on one of your ads while he is still at the door, and then moves on to the next story. John's account has technically 'seen' your ad, even though he has no idea who your brand is. Later that day John is scrolling through TikTok, sees one of your ads, clicks through and buys right there and then. Even though TikTok is what drove the sale, Facebook will still claim that as a purchase as your ad was 'viewed' by John's account. But Facebook had nothing to do with it. So you increase your Facebook ad budget because of this apparent high ROAS. But your brand's bottom line is unaffected. This is an extreme example, but with people using social media every minute of every day, scenarios like this happen a lot more than you think. The solution? For larger brands with multiple marketing channels, your Facebook campaigns should be optimised for 1-day click or 7-day click most of the time. This may under-attribute on Facebook slightly, but it only attributes high-intent purchases. Whereas the standard Facebook attribution, which includes 1-day view addition, can cannibalise your bottom line. By making you think you have made all these extra sales, which in reality these are phantom sales captured by a generous attribution setting. This leads you to think that your Facebook campaigns are doing great. When your bank account is telling a whole different story. This may not be the case for every brand, but it is definitely something to watch out for. Always remember: All attribution settings are wrong, they are just varying degrees of wrong. Some help your business, others harm it.

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"We have progressed so much further with you all in three months than we did in a year with our last agency." This was from a client we started working with at the beginning of the year. Why is that? ① We helped them get clarity on where they were and where they wanted to go. ② We put a plan in place that tracked everything so we knew what was working and what wasn’t. ③ We work with a lot of firms. We have data on what specifically you need to do as an accounting firm data that other agencies don’t have. That gives us (and you) a huge leg up. That last point, I cannot reiterate enough. If you’re looking to undertake any marketing endeavor, make sure you work with someone who understands your industry. That will supercharge your results (and save you a lot of headaches when it comes to explaining what you do, editing content, etc.). #accountingandaccountants #marketing #smallbusiness #success #entrepreneurship

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