Andrew Miles

🤔 SEO Tips I Wish I knew Sooner - Part 2. High converting websites are fast websites. Making your website fast(er) isn't new advice but it's still a missed opportunity by so many ecommerce retailers and brands in 2025. Fast websites can also rank higher than their slower competitors too I worked on countless ecommerce websites last year all sitting on a bunch of different platforms. Almost all of them had images that could be better optimised (even the fast ones) and no doubt I'll see more of the same this year too. In this episode, I share how to make your website: - Significantly faster - For free - Using just two tools TL;DR - In this case study I show you how to Improve your conversion, reduce friction and maximise SEO potential.

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✨ 3 PDP Tips for Any Brand The Product Detail Page (PDP) is the most critical page in the sales funnel. It’s where customers decide whether to buy - so optimising it is essential. 🔝 Above the fold is everything. Spend 80% of your effort here and 20% on the rest of the page. Here’s how to make that top section count: 1️⃣ Emotional & Functional Media Lead with emotion, justify with function. Antler does this brilliantly, using dynamic imagery and aspirational video to drive engagement with their premium luggage. Your media should sell the feeling of owning the product while clearly demonstrating its benefits. 2️⃣ Make Information Easy to Skim Almost everyone skim-reads nowadays. While text is key for SEO, customers engage better with icons + short text to highlight key value props. TALA nails this, making benefits clear and digestible without overwhelming the user. 3️⃣ Order your Product Summary The product summary order impacts conversions. Kyliecosmetics structure their PDP strategically, ensuring the most important information appears first to guide purchasing decisions. tip: Ensure your add to cart button is above visible above the fold as soon as the user lands. What else do you think are must-haves on a PDP? 👇

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Boyd Digital has just completed two WooCommerce to Shopify migrations, not our usual type of project but something we are getting asked to do more and more, the early results are already showing big improvements in user interaction and conversions. Switching ecommerce platforms can be risky, but with a strong SEO migration plan at the centre of the migration, we ensured that there was minimal loss in traffic and organic rankings—a common fear when moving to a new system. Why the improvement? ✅ Faster site speed → Better user experience ✅ Simpler checkout process → Higher conversion rates ✅ More intuitive design → Increased engagement If you’re stuck on WooCommerce and wondering whether Shopify is worth the move, here’s your answer: Done right, it can transform your store’s performance. Thinking about making the switch? Let’s talk. #Ecommerce #Shopify #WooCommerce #SEO #CRO #DigitalGrowth

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As of last week Amazon have backed out of Google Shopping.... this could be a SEISMIC change for retailers running Google Ads. ⭐ cost per clicks should reduce ⭐ click through rates should increase ⭐ traffic volumes should increase ⭐ sales should increase ⭐ cost per sale should decrease ⭐ return on ad spend should increase Those are all massive benefits for retailers running Google Ads ... but what does it mean for brands selling products on Amazon Ads? We'll have to wait and see but it's clear that it's more important than ever to ensure you have a sophisticated Amazon Ads strategy to: ⭐ dominate Amazon search terms ⭐ dominate the Amazon landscape ⭐ disrupt competitors At Starlight Digital we've developed a market-leading Amazon Ads strategy that does all of the above, and more. If you're keen to find out how, please feel free to reach out. #amazonads #amazon #google #googleads #digitalmarketing #paidmediaagency #paidmedia

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SEO vs PPC - this has probably been one of the most boring debates of the last 20 years! It's not about one or the other, it's about maximising your performance via search. I really enjoyed this talk with Will Critchlow, where we discussed: 💰 Finance involvement in setting search budgets 🤑 How to measure organic search performance to secure buy-in 📈 Rising inflation of cost per click / acquisition 🔔 Bell curve of investment vs profitability 🏦 Story of how we changed reduced SEO budget into 50% growth 💸  Private equity view of investment vs ROI

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It’s very easy for Google ads agencies to just take the low-hanging fruit Target warm customers, get a high ROAS and look good in their client reports But that doesn’t fuel growth They’re just targeting people who already know your brand and were likely going to convert anyway If you want to scale on Google - you have to be targeting cold traffic who have no idea who you are, and converting them into paying customers Your ROAS will drop, sure - but at the end of the day it’s about growing the the total profit your brand brings in every month, not just maintaining a good net profit %

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𝐓𝐡𝐢𝐬 𝐯𝐚𝐩𝐞 𝐬𝐡𝐨𝐩 𝐰𝐞𝐧𝐭 𝐟𝐫𝐨𝐦 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐟𝐨𝐫 𝐫𝐞𝐯𝐢𝐞𝐰𝐬 𝐭𝐨 𝟐𝟎𝟎+ 𝐫𝐞𝐯𝐢𝐞𝐰𝐬 𝐢𝐧 𝐬𝐢𝐱 𝐦𝐨𝐧𝐭𝐡𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚𝐬𝐤𝐢𝐧𝐠 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 I recently spoke to a vape shop owner in Norfolk who had amazing service and loyal customers but barely any Google reviews. They wanted better SEO and more trust online but found it awkward asking people directly after purchase. So they tried a Tap to Review plate with a simple QR code. Six months later? 200+ new reviews. No awkward asks, no extra effort, just an easy way for happy customers to leave feedback. From what I’ve seen, businesses that make reviews effortless tend to get more of them. Here’s what worked in this case: ✔️ A Tap to Review plate placed somewhere visible, like on the counter, near the door, or on the wall near the till. ✔️ A creative approach - fun signage, social media shoutouts, or small incentives encouraged engagement. ✔️ Regular responses to reviews, which boosted both customer trust and Google rankings. The easier you make it, the more reviews customers leave. More reviews lead to better SEO, stronger credibility, and ultimately, more people walking through the door.

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