Anji Henry

Your competitive advantage; cultivating a culture of change True leadership is not just about expertise; it's about leading with vision and leveraging diverse experiences. Amina Folarin, OLIVER Agency UK CEO, discusses how these experiences can become a strength in marketing leadership roles, especially when combined with structured learning opportunities. Interested in how a diverse culture and structured learning develop effective leaders? Read the full interview with CIM | The Chartered Institute of Marketing and gain insights into leading with purpose. #ChangeManagement #Leadership #InHouse

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Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.

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How should brands navigate AI search? 🔎 In the latest episode of The Media Leader Podcast, Paul Bland, Chief Digital Officer at Havas Media Network UK, unpacks how AI-driven search is rewriting the rules of brand visibility. This conversation follows the launch of Brand Insights AI, Havas Media Network UK’s custom-built tool designed to help brands understand and optimize how they appear across leading AI platforms. Listen now and discover how to stay visible in the evolving search landscape https://lnkd.in/e6RmgHrj 🎧 #HavasProud #AISearch #AI #ConvergedAI #BrandInsightsAI The Media Leader UK | Havas Media UK

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We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM!         With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎      MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it.       Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners.      Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝    Read more here: https://lnkd.in/ejHDNS93

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In an interview with MediaCat UK, our group head of strategy, Emily Fairhead-keen, and strategy partner, Dan Holt, explore how brands can reconnect with real people in an era dominated by data and automation.    As marketing has become increasingly distanced from the people on the other side of the screen, Human Experience (HX) offers a reset. A way to design media that’s empathetic, useful, and trustworthy.   At the heart of HX are five core human levers that brands should engage with: 🌱 Growth 🏆 Esteem ❤️ Love 🎭 Distraction 🔒 Certainty    These levers reflect the underlying needs that media should serve, not just target. A great example is our work for Ocado Retail’s #LifeDelivered campaign, where we prioritised high-attention, positive channels like cinema and podcasts to deliver entertaining and useful media that resonates deeply.   HX is our call to rethink how we connect, communicate, and create value through media.   Read the full interview here: https://lnkd.in/drJjvepq #HumanExperience #HX #MediaCatUK #MakingMediaMeanMore #CloserToPeople #CustomerCentric #MediaStrategy

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“The only cases we have seen where huge transformation with AI doesn’t also deliver significant double-digit year-one savings are when the client isn’t looking at a big enough piece of their business to transform.” A great piece in The Drum from Brandtech Partner and Head of Emerging Technology Rebecca Sykes on the big conversations she’s having with brands as they scale Gen AI across their marketing. Link in comments 👇

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