Anthony Basker

Great to announce a project we've been working on for quite a while, the launch of Fortell Health. The Fortell.ai and MTM_Services teams have been working really hard to build the best client registration product for behavioural health clinics in the United States and Canada. The problem we're looking to solve is acute. Many Certified Community Behavioural Health Clinics are suffering high turnover of their teams and staff burnout leading to a vicious cycle of hiring and rehiring, training and retraining. Part of the reason is the pure volume of paperwork and time to register a client. In keeping with our unofficial motto of helping people do MORE what they love and LESS of what they hate, we've built ´voice AI registration´ that enables behavioural health clinics to register people faster and with far less effort. Instead of having to spend the 8 hours of their day registering clients (and it takes at least an hour to register one client) navigators can greet clients, get them settled, let the AI takeover for capturing the client data, and then take them through to the next stage to see the clinician. It's one of the best use cases I've seen of allowing humans to do the bits we're good at: empathy, behavioural health knowledge, true expertise and then letting the AI do the heavy lifting capturing client data and uploading to the Electronic health record. While there are lots of AI tools that are trying to replace therapists, we're squarely in the camp of using AI to get rid of the tasks people dislike and allowing teams to make a bigger impact face to face. If you want to join the 200 people attending the webinar today, you can sign up below.  https://lnkd.in/dVC6mNNP

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In the UK, we’re often hesitant about selling. There’s a cultural discomfort with it as if being direct about value is something to be avoided. But in business, selling isn’t optional… it’s essential. Every founder needs to learn how to sell. Not just how to talk about a product, but how to position it, how to create urgency and how to communicate its value clearly and confidently. Because no matter how good your product is, it means nothing if no one knows about it. Visibility is just as important as quality. You can have the best product in the market but if you can’t convince people to care, it won’t go anywhere. Selling isn’t just being pushy it’s a skill. And it’s one every successful entrepreneur inevitably masters, whether selling to customers or investors.

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“The UK has the best talent in the world, but we sometimes lack ambition”   Grateful for Neil Buchanan @ Lodestar Space (‘bodyguards for satellites’) inspiring and educating our emerging founders spinning out from UK Atomic Energy Authority (thank you) > If you’re pre-idea and pre-cofounder you’ll benefit from doing the Entrepreneurs First programme (if you can get on). The speed of learning and environment truly accelerate founders > Unlocking early adopter demand: LinkedIn outreach, speak to people with common interests, build networks, keep the cadence of outreach, running a customer discovery process (‘mom test’ - Rob Fitzpatrick ) > Sizing the opportunity: top down look for $10BNs to $100BNs market problems and then look bottom up with an eye to the future. Bottom up is always the sobering one and should be your north star - never lie to your team, investors and worst of all: yourself.  > Engaging VCs often: reduce the risk as much as possible (team, market, tech) show how you’re hiring to fit a few key gaps can be fine > Founders need to be confident to be selective with the investors they partner with. Being mindful if you’re taking investment from a key player in an industry (is it for their ultimate M&A activity, is it going to impact your sales). Ideally you’re ambitious and don’t want an early exit but also investment from a defence prime if you’re dual use can unlock channels > Building for dual use or defence? Prioritise USA GTM in the short term. > Finding non-dilutive sources of cash: run a process to identify relevant organisations, keep an open mind / keep it wide to keep options open. Keeping burn low you can achieve a lot prior to dilutive capital > Don’t get distracted by the shiny numbers of a big raise - it's needed for strong talent acquisition & credibility boosting but the best talent will resonate with the high impact mission & tech dev to get there - the rest of your time for focus on where it needs to be: customers and sales > Geopolitics impacting decisions on which markets to target, hiring decisions, who to have on the cap table ▪️If you’re an investor / founder and you’d like to do a lunchtime Q&A to educate and inspire our emerging founders please DM

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We’ve raised €1.5Bn across our studio ventures 🎉 I realised: Funding is a function of future clarity. When we work with founders, we ask them to go 5-10 years into the future. Get concrete. Not just a vision, but a plan you can walk through, step by step. - What’s your CPA? And over time? - What channels are driving your growth? - What needs to be true in the market for this to work? - What does the team look like now, in 6 months, 2 years etc? - What will you do if something big changes? (New tech, new rules, new rivals?) The more detail, the easier it is for investors to see what you see. When you pitch with this level of clarity, you don’t sound like someone asking for money. You sound like the CEO of a unicorn, inviting people to join your story before the world catches up. You start to embody that future leader. Investors feel it. They respond to it. Founders, if you’re pitching, ask yourself: Can you describe your business in 2030 in extreme detail?

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So you started a new business and you want to get the word out? I asked Alex Daly – founder of comms+ agency Daly, co-founder of venture studio & agency Orchard Street, and known as the industry’s “crowdsourceress” – to share 5 ways that new business owners (i.e. ‘starters’) can build early buzz around their business. Here’s the short version: 1. Make your website do the work 2. Start niche, stay niche. Let the NYT come to you 🙂 3. Make your brand feel real 4. And treat it like it’s real (because it is) 5. Get yourself out there, too Read today’s edition of my free newsletter For Starters for the long version. And join 3,000+ biz-building subscribers if you wanna get tips, inspo and insights like this straight to your inbox every week. Link in the comments.

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