“I loved working with Matt. He is one of the few people who can really effectively combine collaboration, co-operation and challenge … and keep track of the complex process of doing this properly across teams, both internal and external. ”
About
I have a long standing track record as a CEO and Chief Customer officer. My roles have…
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Thanks to Myleene Klass for playing the piano in St Pancras this morning and providing the perfect CPR rhythm while our volunteers trained passers-by…
Thanks to Myleene Klass for playing the piano in St Pancras this morning and providing the perfect CPR rhythm while our volunteers trained passers-by…
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Five years ago this week the Marks and Spencer and Ocado Retail partnership first started delivering for customers. More customers are choosing to…
Five years ago this week the Marks and Spencer and Ocado Retail partnership first started delivering for customers. More customers are choosing to…
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This week we were delighted to bring together the UNiDAYS team from across the globe for UNiFEST 2025! 🎪 Hosted by The Belfry Hotel & Resort, we…
This week we were delighted to bring together the UNiDAYS team from across the globe for UNiFEST 2025! 🎪 Hosted by The Belfry Hotel & Resort, we…
Liked by Matt Atkinson
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Education
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Fellow of the Institute of Coaching
Qualified Hudson Institute of Coaching Santa Barbara
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New job title at Lucky Generals: The IRN Lady. A brave drink needs a brave team. Let me raise a glass of glorious orange fizz to the OGs Danny…
New job title at Lucky Generals: The IRN Lady. A brave drink needs a brave team. Let me raise a glass of glorious orange fizz to the OGs Danny…
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You’ve heard of OKRs. You’ve tracked KPIs. But do you know the CSFs that make them work? Here’s the breakdown every CEO needs to know: 🎯 OKRs…
You’ve heard of OKRs. You’ve tracked KPIs. But do you know the CSFs that make them work? Here’s the breakdown every CEO needs to know: 🎯 OKRs…
Liked by Matt Atkinson
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The David Bowie Centre opens at V&A East Storehouse on September 13th, 2025. The archive is extraordinary- over 90,000 objects including costumes…
The David Bowie Centre opens at V&A East Storehouse on September 13th, 2025. The archive is extraordinary- over 90,000 objects including costumes…
Liked by Matt Atkinson
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Have you woken up today and feel a bit blah? It’s hot and muggy. You might not have had the best sleep? You might not be able to choose your…
Have you woken up today and feel a bit blah? It’s hot and muggy. You might not have had the best sleep? You might not be able to choose your…
Liked by Matt Atkinson
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Proud of the team and our ongoing partnership with LEGO as we continue to grow the LEGO Girls movement. Empowering the next generation of builders of…
Proud of the team and our ongoing partnership with LEGO as we continue to grow the LEGO Girls movement. Empowering the next generation of builders of…
Liked by Matt Atkinson
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One of the true joys of farming is watching the crop come safely in for storage. You may be annoyed by the recent weather but that’s nothing…
One of the true joys of farming is watching the crop come safely in for storage. You may be annoyed by the recent weather but that’s nothing…
Liked by Matt Atkinson
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Sean Crawford
Retail media is growing up, but the roots matter. I had a brilliant conversation with Tom Limongello and Todd Sawicki on The Middlemen Podcast. We covered a lot, but a few things stuck: 🔄In the UK, retail media started in-store. Tesco. Loyalty cards. Coupons at checkout. That foundation still shapes how we think at SMG: holistic campaigns that enhance the shopper experience, not channel-by-channel plans. 🎯The best campaigns don’t start with "We want *insert media channel*." They start with KPIs, "We need to drive penetration," or "This SKU isn’t getting picked up enough." And then we use every tool in the kit: media, promo, price, etc. to make it work. 🧠Merchandising and media must move together. If they’re misaligned, one of two things happens: either nothing moves, or the wrong metric does. ✈️ And travel retail? Hugely underutilized (for now). SMG North America is proud to power WHSmith North America Media Network to unlock the value of high-intent, high-spend airport shoppers. No e-commerce. No endless scroll. Just real-world attention for brands. It’s always refreshing to step outside the echo chamber and have an honest chat about what’s working (and what’s not). Link to the podcast episode in the comments below! Would love to hear what you think. Cheers to Tom and Todd for the invite. #retailmedia #themiddlemen #thoughtleadership
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OLIVER Agency
"𝗜𝘁'𝘀 𝘄𝗵𝗼 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝘁𝗵𝗮𝘁 𝗷𝘂𝘀𝘁 𝗴𝗲𝘁𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗰𝗮𝗻 𝗴𝗼 𝗼𝗻 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂" Pete Markey, former CMO of TSB Bank & Boots UK, shared this insight during his conversation with Amina Folarin at The AI Advantage: Tech & Talent Aligned for Growth event, and perfectly captured the real challenge facing marketers today. With 51% of CMOs struggling with demand management, the pressure to adopt AI is real. But this transformation isn't just about the tech, it's about choosing the right partner to navigate it with you. Our new blog series extends this conversation, starting with a practical framework for evaluating AI transformation partners. 📖 Understand the framework in our first blog: https://hubs.li/Q03Jv-mL0 #AITransformation #InHouseMarketing #GenAI
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Trustpilot
Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.
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Havas Media Network
How should brands navigate AI search? 🔎 In the latest episode of The Media Leader Podcast, Paul Bland, Chief Digital Officer at Havas Media Network UK, unpacks how AI-driven search is rewriting the rules of brand visibility. This conversation follows the launch of Brand Insights AI, Havas Media Network UK’s custom-built tool designed to help brands understand and optimize how they appear across leading AI platforms. Listen now and discover how to stay visible in the evolving search landscape https://lnkd.in/e6RmgHrj 🎧 #HavasProud #AISearch #AI #ConvergedAI #BrandInsightsAI The Media Leader UK | Havas Media UK
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