Benjamin N'gonga

Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.

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The Cannes Lions Creativity Report is your tool for understanding which Awards, sectors and countries were on the rise in 2025 – so you can turn data-based insights into actionable strategies for growth. This year’s Awards data showed that independent agencies are having their moment, proving you don’t have to be big to think big. Find out which countries climbed the ranks, and which regions are at the top of their game. Read the report now | https://lnkd.in/epMMwusG

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We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM!         With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎      MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it.       Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners.      Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝    Read more here: https://lnkd.in/ejHDNS93

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‘Reacting fast isn't the whole story’: UK ad industry on the latest AA/WARC report The opening quarter of 2025 saw UK adspend increase 8% year-on-year (YoY) to a total of £10.6bn. Narrowly ahead of previous forecasts, performance strategies such as search and online display supported budget expansions. PMW spoke to a panel of experts for their takes on these latest AA/WARC figures. Read the full feature via the link in the comments. With insights from: Paul Evans V2RSION Dan Black Teads Sarah Lawson Johnston Vudoo Edward Bristow Adlook Marko Johns Seedtag Nick Waters Making Science Philip Duffield The Trade Desk Elie Kauffmann Audion Sarah Flannery Jellyfish Sam Holland UniLED Software Will Frappell Charlie Oscar Tilman Harmeling Usercentrics David Mandeno Revving Sara Vincent Utiq Tom Curry Yahoo Michael Isaacs-Olaye Happydemics Saj Nazir Disruptive Lab Tom Jameson WPP Media Ben Putley Alkimi David Sargant SBS Cameron Russell Marketreach Advertising Association WARC #research #data #performancemarketing #AI #adspend

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"AI shouldn't replace creativity—it should remove the manual, less fulfilling parts of the job so teams can focus on strategy, interpretation and better brand experiences." Our EMEA Head of Integrated Media, Jack Chape, joined The Drum's latest podcast to dig into what responsible AI really looks like in marketing. It’s not just about using the tools, it’s about using them with intention to unlock better work and more meaningful brand impact. 🎧 Listen in: https://bit.ly/45jlYog

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How should brands navigate AI search? 🔎 In the latest episode of The Media Leader Podcast, Paul Bland, Chief Digital Officer at Havas Media Network UK, unpacks how AI-driven search is rewriting the rules of brand visibility. This conversation follows the launch of Brand Insights AI, Havas Media Network UK’s custom-built tool designed to help brands understand and optimize how they appear across leading AI platforms. Listen now and discover how to stay visible in the evolving search landscape https://lnkd.in/e6RmgHrj 🎧 #HavasProud #AISearch #AI #ConvergedAI #BrandInsightsAI The Media Leader UK | Havas Media UK

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