Bernie J Mitchell

If you're doing this to get clients something is VERY wrong Here's my checklist for better DMs 1. Opening (Hook) Am I starting with a question or observation that makes them think? Did I cut out any “hope you’re well” or generic filler? Would this first line make me stop and read? 2. Problem (Make it Real) Is the problem specific and relatable (not vague)? Can they see themselves in the scenario I described? Did I use concrete language? 3. Tone (Collaborative) Am I talking with them or at them? Does this sound like a conversation I’d have over coffee? Did I strip out any lecturing, over-explaining, or buzzwords? 4. Offer (Outcome-Driven) Can they clearly picture what they’ll walk away with? Did I highlight quick wins or a fast result? Is it unique enough to stand out? 5. Call to Action (CTA) Does my CTA feel like the natural next step in the conversation? Did I add urgency or a reason to act now? Did I tie the CTA to the benefit? 6. Brevity (Trim the Fat) Can I cut 20% of the words without losing meaning? Would this make sense if I said it out loud? Does it fit easily into a LinkedIn DM without feeling like an essay? Golden Rule: If it feels like marketing copy, rewrite it until it feels like a conversation.

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🎬 Ep 2: What Infact IS, A Poopy Pipeline? A poopy pipeline is a pipeline filled with unicorns, butterflies, hopes & dreams. Aka lacking in qualification, honesty & information. There’s sort of 3 buckets I’ve created that define your pipeline to in fact, be, poopy: 1. You MAKE your pipeline poopy when you add poop to it! This means you’re creating & adding a deal that has zero qualifications (No sorry Kyle, an inbound lead you haven’t spoken with yet should not be a deal created/discovery scheduled) There should be basic minimum requirements like are they a fit & are they actively looking at a solving their problem 2. You KEEP your pipeline poopy by keeping deals in there that.. Never complete a full discovery Have past close dates or next steps Include useless next steps like.. f/u with Bob Are missing basic but crucial info like deal amount, deal type (like new or upgrade) which plan is being evaluated, term or being in the WRONG DEAL STAGE Missing or inaccurate data here makes the forecasting be…not forecast-y.. 3. Then you really poop it up when you keep deals in there that need to go… Zero idea of next steps Deals that already told you to be gone Ghosts A few ways to audit yourself of a poopy pipeline? Well there’s reports that can be made Automations to let you know Pipeline reviews you should do on your own & then there’s something new….my girl Sybill Remember my girl?, well now there’s a NO POOPY PIPELINES PROMPT right in there so that you can ask Sybill to tell you if your pipeline is poopy, why it’s poopy & what to do about it. Yea..I know… #nopoopypipelines is really taking over Check out the prompt for yourself https://lnkd.in/gwqmQrvD ❤️ #brandpartner

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Service businesses face the ultimate scaling paradox: Your customers love you because of the personal touch. 𝘽𝙪𝙩 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡 𝙙𝙤𝙚𝙨𝙣'𝙩 𝙨𝙘𝙖𝙡𝙚. What I'm seeing in service-based founders: 𝗧𝗵𝗲 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝗰𝘆 'Our clients specifically want to work with me.' 𝗧𝗵𝗲 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝗳𝗲𝗮𝗿 'No one else can deliver at our standard.' 𝗧𝗵𝗲 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗰𝗲𝗶𝗹𝗶𝗻𝗴 'We can't charge more because we're competing on time.' 𝗧𝗵𝗲 𝗰𝗮𝗽𝗮𝗰𝗶𝘁𝘆 𝗰𝗼𝗻𝘀𝘁𝗿𝗮𝗶𝗻𝘁 'I'm the bottleneck, but I'm also the differentiator.' The scaling framework that works: 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗶𝗻𝘁𝘂𝗶𝘁𝗶𝗼𝗻 - Turn your personal expertise into teachable systems. - Build quality processes, not quality people - Train people to follow excellent processes rather than hoping they'll be naturally excellent. - Shift from time-based to outcome-based pricing - Charge for results, not hours. - Create multiple relationship touchpoints 𝘊𝘭𝘪𝘦𝘯𝘵𝘴 𝘴𝘩𝘰𝘶𝘭𝘥 𝘭𝘰𝘷𝘦 𝘺𝘰𝘶𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘺, 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘺𝘰𝘶. 𝗧𝗵𝗲 𝘁𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Start with one service line. Perfect the systemization. Train others to deliver your standard. Then expand to the next service. The goal isn't to remove yourself. The goal is to multiply yourself. The best service businesses feel personal at every touchpoint, but don't depend on any single person to deliver that experience. What aspect of your service delivery could you systematize without losing the personal touch that clients value?"

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How to ACTUALLY improve your community retention! Most folk get retention wrong. They try to 'save' members from churning too late. As the member is approaching renewal, or they've 'switched off' from the community, the community founder will try to desperately reengage them. 99% of the time, it's already too late at that point. There's a lot of talk about how a member's initial experience in a community is where future retention happens. And that's 100% true. Onboarding, activation - those things deeply matter. However, I also think a huge amount of future retention happens BEFORE sign-up. - Are you attracting the RIGHT kind of member? (who will actually stick around) - Are you positioning your community correctly? - Are members joining with realistic expectations for what the community will give them? - Are you using appropriate price-points and ideal subscription cadences? If you want to improve retention, don't chase your tail trying to retain members who are already halfway out the door. Instead, focus on what happens right before, and right after sign-up. Those are you highest leverage opportunities. PS: Follow me Tom Ross for more tips to help your online community. PPS: I'm working behind the scenes on an unbelievably valuable freebie for you all. Watch this space, dropping soon! 👀

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An agency operating at 100% capacity isn’t effective. It’s fragile. Most agency founders don’t realise it, which is why I have the 80% capacity rule. The workload of your team stacks up fast. Back-to-back projects. No breathing room. People are stretched thin, juggling deadlines, burning out quietly. And then people leave unexpectedly, causing chaos. As an agency growth coach, I’ve seen this pattern repeat across agencies of all sizes. At first, it looks like peak performance: - Packed schedules - Rapid turnarounds - And constant activity But beneath the surface? - Missed details - Declining creativity - Reactive decisions (and high employee turnover) A team operating at 100% capacity isn’t effective. It’s fragile. One sick day creates bottlenecks. One unexpected task leads to delays. One high-pressure client causes stress to spiral. That’s why I advise agencies to keep their teams at 80% capacity. It’s not about working less. It’s about creating space to work better. At 80%, there’s room to: - Think strategically instead of reacting to every task - Handle surprises without derailing the week - Improve processes proactively, not fix them in crisis - Develop new skills because there’s time to learn - Innovate instead of sticking with what’s familiar Projects run smoother. Clients get better service. Retention improves for both clients and employees - and the business grows sustainably. PS: How do you manage capacity in your team? --- 👋 Hey, I’m Wasif An agency coach who helps agencies of all sizes. Quick stats: → $100M revenue & 50k leads generated for agencies → 63 five-star Google reviews & 87 LinkedIn recommendations → 15+ years experience running & scaling AU’s best agencies Bigger agencies I've helped: → StudioHawk, Defiant Digital, Neil Patel Digital, Online Marketing Gurus, Advisible, farsiight, Q Agency, True Sydney, BFJ Digital, WP Creative, Red Pandas & many more. Smaller agencies I've helped scale: → Umped, Karma Media, Superbrick, Avoca Digital, FoxGiven, Bluefire, Vero Digital, GHS Studios, XO Digital, Uprise Digital, Outsource2Us, Nodd Solutions & many more Ps: Are you next? If you're a bigger agency (>$100k MRR) → DM me for a free 1:1 If you're a smaller agency ($20–$100k MRR) → Ask me about 3x Scaler

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