Celine Saturnino

Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.

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How should brands navigate AI search? 🔎 In the latest episode of The Media Leader Podcast, Paul Bland, Chief Digital Officer at Havas Media Network UK, unpacks how AI-driven search is rewriting the rules of brand visibility. This conversation follows the launch of Brand Insights AI, Havas Media Network UK’s custom-built tool designed to help brands understand and optimize how they appear across leading AI platforms. Listen now and discover how to stay visible in the evolving search landscape https://lnkd.in/e6RmgHrj 🎧 #HavasProud #AISearch #AI #ConvergedAI #BrandInsightsAI The Media Leader UK | Havas Media UK

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We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM!         With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎      MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it.       Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners.      Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝    Read more here: https://lnkd.in/ejHDNS93

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“The only cases we have seen where huge transformation with AI doesn’t also deliver significant double-digit year-one savings are when the client isn’t looking at a big enough piece of their business to transform.” A great piece in The Drum from Brandtech Partner and Head of Emerging Technology Rebecca Sykes on the big conversations she’s having with brands as they scale Gen AI across their marketing. Link in comments 👇

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UK ad spend is rising faster than the economy. The latest Advertising Association / WARC Expenditure Report has dropped and it shows that adspend is up 8% in Q1 2025, led by growth in search (+12.3%) and online display (+10.1%). That gap says a lot about where marketers are placing their bets: short-term performance, measurable outcomes, and formats that can flex with shifting priorities. It also reflects the pressure brands are under. With sluggish GDP growth and tighter scrutiny on budgets, advertisers are looking for ways to do more with less - reallocating spend toward agile, efficient digital channels. But that shift only works if the underlying infrastructure can support it. Without full visibility into how spend is delivered and what value it returns, performance-led buying can quickly become performance assumed buying. That’s where transparent, efficient programmatic systems make a real difference. When every impression is trackable and every pound accountable, brands can react faster, spend smarter, and build trust into every transaction. More ad spend isn’t the full story, how that spend works is what really matters. Read the full AA/WARC Expenditure Report here: https://lnkd.in/eermZHYX

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"AI shouldn't replace creativity—it should remove the manual, less fulfilling parts of the job so teams can focus on strategy, interpretation and better brand experiences." Our EMEA Head of Integrated Media, Jack Chape, joined The Drum's latest podcast to dig into what responsible AI really looks like in marketing. It’s not just about using the tools, it’s about using them with intention to unlock better work and more meaningful brand impact. 🎧 Listen in: https://bit.ly/45jlYog

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‘Reacting fast isn't the whole story’: UK ad industry on the latest AA/WARC report The opening quarter of 2025 saw UK adspend increase 8% year-on-year (YoY) to a total of £10.6bn. Narrowly ahead of previous forecasts, performance strategies such as search and online display supported budget expansions. PMW spoke to a panel of experts for their takes on these latest AA/WARC figures. Read the full feature via the link in the comments. With insights from: Paul Evans V2RSION Dan Black Teads Sarah Lawson Johnston Vudoo Edward Bristow Adlook Marko Johns Seedtag Nick Waters Making Science Philip Duffield The Trade Desk Elie Kauffmann Audion Sarah Flannery Jellyfish Sam Holland UniLED Software Will Frappell Charlie Oscar Tilman Harmeling Usercentrics David Mandeno Revving Sara Vincent Utiq Tom Curry Yahoo Michael Isaacs-Olaye Happydemics Saj Nazir Disruptive Lab Tom Jameson WPP Media Ben Putley Alkimi David Sargant SBS Cameron Russell Marketreach Advertising Association WARC #research #data #performancemarketing #AI #adspend

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New UK data law changes are creating fresh opportunities for marketers. Download our practical implementation guide: https://lnkd.in/e89EWFKT Changes in UK data law are opening doors for better user experiences, streamlined compliance and more effective marketing strategies. We've created a comprehensive guide to help you understand exactly how these changes can benefit your business and marketing efforts. 🎯 Key opportunities our guide covers: Simplified cookie consent requirements that reduce user friction New GA4 configurations that enhance privacy and performance Strategies for international campaigns and compliance Building stronger customer trust through transparent data practices These regulatory updates present a genuine opportunity to enhance your marketing measurement whilst maintaining user privacy standards. Our guide provides clear, actionable steps with no legal jargon - just practical advice to help you implement these changes effectively. What questions do you have about navigating these new opportunities? 👇

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Barb has officially added YouTube to its TV-set audience measurement framework - but does the data tell the full story? In his latest thought leadership piece for The Media Leader UK, Director of Data, Tech & Product, Graham Swallow breaks down:  📊 Barb’s reporting covers just 200 of YouTube’s 4.6M+ monetising channels - what does that mean for accuracy?  🧠 How panel-based TV measurement stacks up against YouTube’s real-time platform data  🚀 The bigger question: how to reach audiences effectively across formats, screens, and viewing behaviours With over 1,000 social channels under our global network, Graham shares insight into how measurement must evolve to reflect YouTube’s true scale, speed, and fragmentation. Read the full article here: https://lnkd.in/duV2Kzcb

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