“Lee is an exceptionally intelligent designer who always produced communication materials which were on brief and slanted towards the innovative. Lee can clearly see the "Big Picture" required in Strategic Brand Design and is not focused on traditional "Big Media" solutions for the sake of them, like many a creative out there. If you have a Brand, if you want to grow sales, if you have multiple touch points, if you want capable brief addressing ideas, then give Lee a call, you wont regret it.”
Lee Stobbart
Newcastle Upon Tyne, England, United Kingdom
613 followers
500+ connections
613 followers
500+ connections
About
Graphic designer for over 15 years. Working together with both mult-national corporations…
Activity
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#TBT: 2019 Title: Try Not to Hear This Client: Coca-Cola Team: DAVID Miami Check out more #ClientWork: https://okt.to/qNsJ1i #AdOfTheDay
#TBT: 2019 Title: Try Not to Hear This Client: Coca-Cola Team: DAVID Miami Check out more #ClientWork: https://okt.to/qNsJ1i #AdOfTheDay
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We’re heading to Denmark next week! ✈️ AGMA is exhibiting with our distributor, Nordic Biolabs AB, at the Cleanroom Expo Copenhagen, 21–22 October.…
We’re heading to Denmark next week! ✈️ AGMA is exhibiting with our distributor, Nordic Biolabs AB, at the Cleanroom Expo Copenhagen, 21–22 October.…
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Re: ROA Elections As ordinary Racehorse Owners we all want and see the need for “Change”. In fact we, like many, feel very much “short Changed” in…
Re: ROA Elections As ordinary Racehorse Owners we all want and see the need for “Change”. In fact we, like many, feel very much “short Changed” in…
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Another incredible TEDxTeesside event is currently underway. I was honoured to be joined by my VIP guest, perhaps one of the youngest audience…
Another incredible TEDxTeesside event is currently underway. I was honoured to be joined by my VIP guest, perhaps one of the youngest audience…
Liked by Lee Stobbart
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To celebrate World Food Day today, the team brought in a local cuisine or one of their favourite world foods. There was a lot of variety to choose…
To celebrate World Food Day today, the team brought in a local cuisine or one of their favourite world foods. There was a lot of variety to choose…
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I had an interview this week that felt more like discovery, and it felt good! The interviewer picked out one line from my CV and asked me to tell…
I had an interview this week that felt more like discovery, and it felt good! The interviewer picked out one line from my CV and asked me to tell…
Liked by Lee Stobbart
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Well my first six months at Gateshead College have gone by in a flash! From planning the annual Edge Awards to celebrate our students, getting stuck…
Well my first six months at Gateshead College have gone by in a flash! From planning the annual Edge Awards to celebrate our students, getting stuck…
Liked by Lee Stobbart
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What an incredible week in Vietnam ✨ It was a real pleasure to spend time in Ho Chi Minh City for the opening of our brand new office and to…
What an incredible week in Vietnam ✨ It was a real pleasure to spend time in Ho Chi Minh City for the opening of our brand new office and to…
Liked by Lee Stobbart
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It’s the final weekend of the London Design Festival and there’s still plenty of time to catch these Pentagram-related shows: Margaret Calvert:…
It’s the final weekend of the London Design Festival and there’s still plenty of time to catch these Pentagram-related shows: Margaret Calvert:…
Liked by Lee Stobbart
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Dave Hopkins
When it comes to luxury packaging—𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝘁𝗵𝗲 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹. You won’t believe the options out there. Here’s a new one… I can’t take credit for this find. This one comes from Jenny Greenwood, Sustainability & Realisation Expert at Butterfly Cannon. She’s one of the Print Design Summit speakers, sharing 3 lessons in luxury packaging—focused on materials. I was getting a sneak peek at her presentation and came across a paper I had never heard of before. Shiro Alga Carta from Favini in Italy It’s made from overabundant seaweed and invasive algae from the Venice waterways. “Look at all this algae. It’s damaging the ecosystem and doesn’t look very nice… I think we should make a luxury uncoated paper from it.” Said only 𝗼𝗻𝗲 person ever. But they did it. Without giving away too much from Jenny’s talk, this paper was the 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗳𝗶𝘁 for a packaging project where the product itself involves seaweed. Using the material to help tell the product story and help the consumer form a deeper connection with the brand. Graphic Designers, there are literally thousands of paper options out there. And endless other materials. When you get a project where unique materials could help tell the brand story, dig around and see what you can find. There probably are some materials out there that can help enhance the brand experience for your clients. Let materials do some of the storytelling for you. PS: If you are at Favini - hit me up - I NEED a set of these swatch books. #graphicdesign #printdesign #packagingdesign
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Alan Gilbody
The relationship between items in the pack imagery is hugely important. Lots of packs use combinations of a product shot and a flavour cue. In these instances is important to make sure contextually that they look like they are in the same shot, this is for two key reasons. Firstly, it’s a great way to communicate, ‘naturalness’. It creates much less of an artificial environment that tends to play tricks with the consumers mind. Secondly, the size comparison is hugely important as it creates expectations about the product. Have a look at this example from Kellogg’s. Everybody can broadly visualise the size of a strawberry, so when the product shot is placed next to one out of context, as here, it can make either the strawberry look incredibly small or the product look incredibly big. Ensure product and ingredient combinations look natural and set in a comfortable environment and you will win over the consumer #Branding #Marketing #Design #Packaging.
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Tom Tapper
‘I'm going to teach the algorithm what I want it to show me’ Nicely said, Georgia Chambers. Ever wondered what it's like to start a career in design with a strong sense of purpose? Wonder no more ... Today we're introducing Nicely Said. Our new interview series where industry talk gets real, and there are no wrong answers. Nicely Said is hosted by our Senior Creative Copywriter, Elizabeth Bransby, with each instalment focusing on honest conversations with the team at Nice and Serious about their roles, creative journeys, and doing purpose-driven work that's shaping the industry. First up is our Junior Designer, Georgia. We get the low-down on what it’s like stepping into the purpose-led creative world, and different perspectives on gen-z and creativity. 👉 https://lnkd.in/esqqsDfh
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