Emily Hadfield

Ready to level up your sustainability game? 🎬🌍🌱 The next round of the albert Suppliers Directory is live and we’re proud to announce that over 30 new suppliers have joined the list to help you bring sustainability into every part of your production. Since launching earlier this year, the directory is a trusted platform for productions looking to make more sustainable choices on set. It’s all about connecting productions with independently vetted suppliers that share the same environmental values and goals. Now with more suppliers on the list, it’s even easier to have sustainability implemented into every part of your production, from catering and costumes to transport and studios. Here’s why you should start using the Directory: ·       All suppliers are vetted and committed to sustainable practices ·        Rigorous, science-backed standards for quality assurance ·        Easy-to-use filters so you can quickly find what you need ·       An admin fee structure that ensures oversight, quality and trust Whether you're just getting started or leading the way in sustainable production, this is your go-to resource to make a real difference🌱💡. Explore the directory here: https://lnkd.in/dfPbj8k #SustainableProduction #Film #TV #Filmmaking #Production #Suppliers #Sustainability #OnSet

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As the UK prepares for changes in restrictions around advertising less healthy food or drink (LHF), the industry is asking: will this stifle creativity or spark a new era of innovation?   Our CEO, Richard Arscott, shares his perspective in this piece for Creative Salon Worldwide:   "Ultimately, these restrictions have the potential to shape a more positive and beneficial communications landscape - helping build brands the world wants more of that drive commercial performance while also serving people and the planet."   Read the full article in the comments below. #Advertising #Creativity #LHF #HFSS

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Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.

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Gousto’s VP Marketing Anna Greene spoke to Marketing Week about prioritising profitable growth and our ambitions to take on more share of stomach outside the meal kit market. Anna’s key takeaways: 1️⃣Ambition + rigour = sustainable growth “Pairing ambition with real marketing rigour and discipline” means interrogating every part of the marketing mix for efficiency and making the brand and product work tighter together to boost customer lifetime value. 2️⃣ Rethink who you’re really competing with Forget obsessing over market share. For Gousto, if it’s eaten for dinner, it’s competition. 3️⃣ Winning behaviour change, not just brand switching  We’re challenging deeply ingrained grocery habits - our job is to get customers to believe there is a better way to plan, shop, and cook their meals. 4️⃣ Risk is built into the plan Efficiency can smother innovation, so Gousto uses the 70:20:10 model - with 10% of budget protected for experimentation with a “tolerance for risk.” 5️⃣ Lead the dual agenda “We need to deliver the numbers today and build a brand that grows tomorrow.” Balancing short-term performance with long-term equity is the job.

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How do you stand out during one of retail’s busiest moments? Waitrose & Partners cracked the code on seasonal success with a TikTok campaign that combined emotion, entertainment, and effectiveness. In partnership with System1 and TikTok, Waitrose tested their Easter campaign using Test Your Ad Social and Test Your Ad Audit. The results speak for themselves: • 5.0 Star Rating (Exceptional) • 1.27 Spike Rating (Strong) • 64% Fast Fluency (Good) • +2.3% lift in purchase intent Read the full case study: https://hubs.la/Q03CLN2s0 Download the TikTok research: https://hubs.la/Q03CLLvq0

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