Gareth Mercer

This May, we brought together 300 leading creatives in London to take a deep dive into what’s next for creativity. 🔮 Now those insights are here. The 2025 D&AD Trend Report, created with The Thought Partnership, draws from 30,000 pieces of work across 86 countries, revealing the boldest ideas shaping creativity today. From thinking like a CEO while crafting with care, to gaming as a platform for inclusion, to the rise of the full-service creator, the report uncovers six game-changing trends: Sea-Change Design, The Emotive Screen, Full-Service Creator, Unmistakably Human, Brand DNA, and Radical Candour. We also dive into AI: the ideas it’s supercharging, the creative boundaries it’s pushing, and the future it’s shaping for the industry. Get your free copy now 👉 https://lnkd.in/eSQZ8air #dandad25 #designtrends

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We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM!         With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎      MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it.       Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners.      Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝    Read more here: https://lnkd.in/ejHDNS93

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As the son of a retired music teacher who also loves cars - this campaign struck a chord. A digital Out-of-Home campaign from Audi UK translating the engines of its RS models into sheet music 🎼🎵 Each creative features a single line of sheet music, created by composer Ben Parry, that translates the notations of a specific Audi model named underneath - such as the E-tron and RS3. The campaign is a great example of the opportunities on offer to be brand bold and demand audience attention creatively through the public screen of OOH. Read more in Campaign: https://okt.to/wkbB1V #jcduk #OOH #audi

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What happens when you launch an agency in one of the toughest climates for creatives — and it starts going better than expected? Julie Seal is a few months into running Republic of Imagination, and in her latest diary for The Drum, she reveals how pitches, partnerships, and persistence are paying off. Between a whirlwind of new briefs, birthday celebrations, and strategic networking, Julie shows why optimism and community-building might be the most underrated business tools. Full read here: https://lnkd.in/eb22HNgc #Agency #Advertising #Social #Opinion

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How should brands navigate AI search? 🔎 In the latest episode of The Media Leader Podcast, Paul Bland, Chief Digital Officer at Havas Media Network UK, unpacks how AI-driven search is rewriting the rules of brand visibility. This conversation follows the launch of Brand Insights AI, Havas Media Network UK’s custom-built tool designed to help brands understand and optimize how they appear across leading AI platforms. Listen now and discover how to stay visible in the evolving search landscape https://lnkd.in/e6RmgHrj 🎧 #HavasProud #AISearch #AI #ConvergedAI #BrandInsightsAI The Media Leader UK | Havas Media UK

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GenAI creative production is levelling the playing field for SMEs to make great ads faster, better and more affordably. ITV Media launched its GenAI creative production service almost a year ago with Sheepbridge Interiors and Travel House as our launch advertisers and with creative effectiveness measurement from System1... and the demand has been phenomenal, helping our creative producers to spend more time on coming up with ideas and enabling SMEs testing TV for the first time to have more effective ads for less. Great to contribute to this article with Emmett Lindner in The New York Times to share more on this - where he reports too that nearly 90 percent of marketers who spent more than $1 million on digital video ads last year are using or have plans to use generative A.I. to create video advertisements. Link to the article in the comments below. Simon Farnsworth Stefan Hoejmose Clive Santamaria Paul Kerrison Alan Hall Kelly Williams Rhys McLachlan Kate Waters Jonathan Moffie Burhan Hamid Anant Joshi Peter Grose George Buschman Greg Worthington Nigel Cummings John Kearon Jon Evans Chiara Manco Peter Fergusson Laura Wootton

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“The only cases we have seen where huge transformation with AI doesn’t also deliver significant double-digit year-one savings are when the client isn’t looking at a big enough piece of their business to transform.” A great piece in The Drum from Brandtech Partner and Head of Emerging Technology Rebecca Sykes on the big conversations she’s having with brands as they scale Gen AI across their marketing. Link in comments 👇

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