Graham Broughton

A beautiful site with bad SEO = no one sees it. Great SEO with bad design = no one stays. So I teamed up with Jakub Startek, CEO at Grafit, to share how SEO & design can align without compromising either We cover everything from… → Styling your H1s so they look clean but still rank  → Making “Load more” buttons crawlable  → Designing mobile-first layouts that help SEO  → Keeping navigation simple for users and bots  → Building FAQs and tools that win rich snippets When SEO brings structure and discoverability, and design brings clarity and focus… You get better rankings, better UX, and better results. What’s one site you’ve seen where SEO & design work beautifully together? Drop it in the comments 👇

67

26 Comments

🚨 5 Mistakes Most eCommerce Owners Make When Launching 🚨 1️⃣ Launching without clear niche & audience 2️⃣ Ignoring mobile-first experience 📱 3️⃣ No trust builders (reviews, policies, social proof) 4️⃣ Poor product photos & descriptions 📸 5️⃣ Skipping email/SMS automation from day one 👉 Avoid these traps and set your store up for growth from Day 1 🚀 #eCommerceTips #Shopify #OnlineStoreGrowth #aitrillion #ecommerce

45

1 Comment

2 hot topics in affiliation are data transparency and shaving. This EP I throw a lot of questions at Joe Hatch, StatsDrone Head of Product and founder of the iGaming Bullshit Generator. We covered: - Affiliate CRM tools - Postbacks vs dynamic variables - Shaving of course - WordPress plugins to enable dynamic variables Link in comments

46

18 Comments

If your search provider doesn’t have access to your Google Search Console…what exactly are they optimizing? Too many consultants completely ignore technical SEO, and it’s one of the biggest reasons your site isn’t showing up in search results. They’ll talk about keywords, metadata, and blog content like it’s still 2018, meanwhile: - Key URLs are tagged “noindex” - Google is reporting “Discovered - not indexed” pages - Orphaned pages aren’t getting crawled - Sitemaps are missing or have errors Let me be clear: - If your pages can’t be crawled, they can’t be indexed. If they can’t be indexed, they don’t exist and can’t be seen by shoppers. Here’s a simple way to vet whether your SEO partner is actually doing the job: - Ask them: “How are you checking technical SEO issues if you don’t even have access to our Google Search Console?” They’re not looking at what Google sees if they're not inside GSC. And if they’re not looking at what Google sees, they’re just guessing. Good SEO is more than content; it’s accessibility, crawlability, and strategy. And that's more important now as AI Overviews become more of the SERP centerpiece. Foundations before fluff. Sean Stapleton Anissa Collins Gordon Jamie Stockman Peter Boesen Jr Guy Super Adam Bucci

43

4 Comments

Bundling isn’t just for AOV - it’s a taxonomy opportunity We often see this with Shopify stores that have grown over time. New products are added, old ones are archived, categories shift, and before long the catalogue reflects how things are stocked or supplied - not how customers actually buy. One of the clearest examples is bundling. It’s often seen purely as a conversion tactic, something to lift AOV or cross-sell stock. But there’s a more strategic opportunity here. In a lot of cases, customers aren’t thinking in single products or tight categories. They’re thinking in routines. A morning skincare set. A weekend travel kit. A wind-down ritual at home. These use cases span categories, but they make immediate sense to the customer. When you structure bundles around that kind of intent - and treat them as part of your taxonomy, not just promotions - you open up new routes into the catalogue. You make discovery easier. You create clearer signals about what your brand is for, not just what it sells. For large catalogues especially, this kind of framing can bring focus to what otherwise feels like a long list of options. And the lift isn’t just commercial, it helps with content, with SEO, and with shaping the overall customer experience.

21

4 Comments