Haydn Hubert-Squibb

The Cannes Lions Creativity Report is your tool for understanding which Awards, sectors and countries were on the rise in 2025 – so you can turn data-based insights into actionable strategies for growth. This year’s Awards data showed that independent agencies are having their moment, proving you don’t have to be big to think big. Find out which countries climbed the ranks, and which regions are at the top of their game. Read the report now | https://lnkd.in/epMMwusG

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YouTube just overtook ITV to become the UK's second most-watched media platform… behind only the BBC 💪 According to Ofcom's latest report, viewers spent an average of 39 minutes a day watching YouTube at home last year - with 16 minutes of that on their smart TV. The growth isn't just young people either. While 16-34 year olds are spending 18 minutes daily on the platform, even viewers over 55 doubled their TV-based YouTube usage. As Ofcom put it: "Scheduled TV is increasingly alien to younger viewers, with YouTube the first port of call for many when they pick up the TV remote." Creators aren’t operating in some separate “digital” category anymore… and they haven’t been for a long time. They’re directly competing with traditional broadcasters for living room attention - and in most cases, they’re winning. The regulator is now telling legacy broadcasters their future is "at risk" if they don't create more content for YouTube. The living room belongs to YouTube… especially 7pm on a Sunday 👀 🤝

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Agency duo saddle up in new partnership “Together with WE-COM, we’ll implement a strategy to drive awareness and strengthen the brand’s connection with equestrian clients across the UK.” Lucky North, a PR specialist agency, has partnered with Newcastle-based e-commerce SEO agency WE-COM. Bosses say they will offer clients integrated digital PR and SEO solutions, combining their expertise to enhance service delivery and results. The partnership’s first major project is with equestrian retailer and insurance provider Harry Hall International Limited. Read more here: https://lnkd.in/dRPqkHdp Kiran Watson Tom Etherington James Mechan Lucy Marcella Baird Chloe Anderson Beth Pearson-McCann

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As the UK prepares for changes in restrictions around advertising less healthy food or drink (LHF), the industry is asking: will this stifle creativity or spark a new era of innovation?   Our CEO, Richard Arscott, shares his perspective in this piece for Creative Salon Worldwide:   "Ultimately, these restrictions have the potential to shape a more positive and beneficial communications landscape - helping build brands the world wants more of that drive commercial performance while also serving people and the planet."   Read the full article in the comments below. #Advertising #Creativity #LHF #HFSS

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Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.

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New UK data law changes are creating fresh opportunities for marketers. Download our practical implementation guide: https://lnkd.in/e89EWFKT Changes in UK data law are opening doors for better user experiences, streamlined compliance and more effective marketing strategies. We've created a comprehensive guide to help you understand exactly how these changes can benefit your business and marketing efforts. 🎯 Key opportunities our guide covers: Simplified cookie consent requirements that reduce user friction New GA4 configurations that enhance privacy and performance Strategies for international campaigns and compliance Building stronger customer trust through transparent data practices These regulatory updates present a genuine opportunity to enhance your marketing measurement whilst maintaining user privacy standards. Our guide provides clear, actionable steps with no legal jargon - just practical advice to help you implement these changes effectively. What questions do you have about navigating these new opportunities? 👇

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Ready to level up your sustainability game? 🎬🌍🌱 The next round of the albert Suppliers Directory is live and we’re proud to announce that over 30 new suppliers have joined the list to help you bring sustainability into every part of your production. Since launching earlier this year, the directory is a trusted platform for productions looking to make more sustainable choices on set. It’s all about connecting productions with independently vetted suppliers that share the same environmental values and goals. Now with more suppliers on the list, it’s even easier to have sustainability implemented into every part of your production, from catering and costumes to transport and studios. Here’s why you should start using the Directory: ·       All suppliers are vetted and committed to sustainable practices ·        Rigorous, science-backed standards for quality assurance ·        Easy-to-use filters so you can quickly find what you need ·       An admin fee structure that ensures oversight, quality and trust Whether you're just getting started or leading the way in sustainable production, this is your go-to resource to make a real difference🌱💡. Explore the directory here: https://lnkd.in/dfPbj8k #SustainableProduction #Film #TV #Filmmaking #Production #Suppliers #Sustainability #OnSet

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