Joanna Jagiełło BA (Hons) MCIM

Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.

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New UK data law changes are creating fresh opportunities for marketers. Download our practical implementation guide: https://lnkd.in/e89EWFKT Changes in UK data law are opening doors for better user experiences, streamlined compliance and more effective marketing strategies. We've created a comprehensive guide to help you understand exactly how these changes can benefit your business and marketing efforts. 🎯 Key opportunities our guide covers: Simplified cookie consent requirements that reduce user friction New GA4 configurations that enhance privacy and performance Strategies for international campaigns and compliance Building stronger customer trust through transparent data practices These regulatory updates present a genuine opportunity to enhance your marketing measurement whilst maintaining user privacy standards. Our guide provides clear, actionable steps with no legal jargon - just practical advice to help you implement these changes effectively. What questions do you have about navigating these new opportunities? 👇

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Search is evolving. Are you? 🔎 Search still plays an important role in converting consumer intent, but increasingly, social is doing more of the heavy lifting at the top of the funnel. In his latest piece for MediaCat UK, our director of paid media Mark Byrne breaks down how marketers can plan for a changing world 👉👉 🗞️ Read more in the full piece: https://lnkd.in/eBTv-7Uf

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Our brilliant partner at Indeed, Clíona Hayes Hayes, recently sat down with The Drum for an insightful interview discussing the intricacies of marketing on a global scale, why she thinks taking risks is key to successful work – and how Indeed's latest campaign from #72LA and #72AMS excels on both fronts. 🎙️ "We’re calling out the absurdities in hiring, like lack of salary transparency, arbitrary requirements, nepotism and mismatched expectations...At its core, our campaign emphasizes substance over superficiality, challenging biases that prioritize pedigree and privilege over real skills and value." Read the full interview, here: https://lnkd.in/eMNfEvhM

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“The only cases we have seen where huge transformation with AI doesn’t also deliver significant double-digit year-one savings are when the client isn’t looking at a big enough piece of their business to transform.” A great piece in The Drum from Brandtech Partner and Head of Emerging Technology Rebecca Sykes on the big conversations she’s having with brands as they scale Gen AI across their marketing. Link in comments 👇

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Find out more about the implications for marketers of the UK Data Use & Access Act. Download our guide to the changes you should be making so you don’t get left behind: https://lnkd.in/e7eWCM-6 The UK Data Use & Access Act 2025 is the biggest shift in data protection since GDPR, and it will deliver new insight for smart businesses. New cookie consent rules, clearer legitimate interest provisions and updated Google Analytics 4 requirements mean UK companies can build stronger user trust while improving their data strategies. But implementation matters. Get it wrong, and you're facing compliance headaches. Get it right, and you're ahead of competitors still using outdated approaches. To help we've put together a guide that provides practical strategies for UK businesses operating domestically and internationally. From GA4 configuration to cookie banner redesigns, we've mapped out exactly what you need to do. Download our implementation guide: https://lnkd.in/e7eWCM-6 #UKDataAct #DUAA2025 #DataPrivacy #GoogleAnalytics

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