About
Blue Ocean strategist develops new disruptive value propositions
IPO experience and a…
Articles by John
Activity
-
The last 6 months have been a total whirlwind. ✈️ Moving to Dubai with a 3-month-old, helping my toddler settle in, missing family, and basically…
The last 6 months have been a total whirlwind. ✈️ Moving to Dubai with a 3-month-old, helping my toddler settle in, missing family, and basically…
Liked by John Taylor
-
You might've noticed the radio silence lately 📻 Summer's been brilliant for catching some well-deserved downtime—maximising every bit of outdoor…
You might've noticed the radio silence lately 📻 Summer's been brilliant for catching some well-deserved downtime—maximising every bit of outdoor…
Liked by John Taylor
Experience
Education
Licenses & Certifications
Courses
-
Collaborative Equity Coaching Master Class (CEQ)
-
Projects
-
New European Brand Execution
See projectRyobi Power Tools - New Brand Product Packaging
Based on findings from strategic brand insight, created new packaging identity for entire product range in 6 weeks, over 200 SKUs for 28 territories and delivered new cost savings into supply chain reducing number of packs.
Managed matrix of indirect teams & suppliers delivering significant cost reduction on roll out (UK agency, Hong Kong Marketing and Creative Services China).
Implemented guidelines and style setters to…Ryobi Power Tools - New Brand Product Packaging
Based on findings from strategic brand insight, created new packaging identity for entire product range in 6 weeks, over 200 SKUs for 28 territories and delivered new cost savings into supply chain reducing number of packs.
Managed matrix of indirect teams & suppliers delivering significant cost reduction on roll out (UK agency, Hong Kong Marketing and Creative Services China).
Implemented guidelines and style setters to improve/ manage consistency and quality.
Improved pack design to aid customer choice and selection, create impact and standout in-store and differentiation from competing brands.
-
New European Range Catalogues
See projectEuropean Product Range Catalogues
Created new range catalogues introducing new brand 'look and feel' based on strategic insight across x10 local operating companies (10 different languages) for 28 markets
Delivered double digit costs savings YOY.
Managed brand and values - consistency, style, & quality - working with local marketing departments. Elevated visual standing of brand across Europe.
-
Strategic Pan European Insight
See projectConsumer and Trade Attitudes to New Brand Identity
Delivered top level insight to lead business through strategic change in product brand identity, for entire product range across Europe in 8 weeks. Scope included qualitative and quantitative stages in UK, France and Germany. -
Brand Repositioning
Rosebys 300 Stores, £245m Sales
Repositioned brand based on insight to appeal to a 'younger style led' consumer.
Developed new own label ‘Good, Better, Best’ range packaging, managed
new packaging production through factories in Far East & Europe.
Implemented campaign planning and execution for national press advertising, inserts and point of sale.
-
New ecommerce Website - Rosebys
Rosebys 300 Stores, £245m Sales
Developed first online shopping website for Rosebys, a home style retailer.
Managed supplier matrix in UK & India delivering significant cost savings.
-
New Solar Outdoor Lighting Brand
The Fine Lighting Company
Created and launched new outdoor solar lighting brand, delivering successful launch in national retail distribution in year 1.
Full communications mix including branding, packing, literature, point of sale and displays and websites.
-
Clearpay
-
See projectClearPay: Developed and launched a new digital disruptive payment brand in the Buy Now Pay Later market. Generating a 500% return on investment and a 75% increase in the parent company share price within 18 months, following the sale to a global emerging competitor with a $23bn market value (After Pay Touch Group) for $30m.
Recommendations received
8 people have recommended John
Join now to viewMore activity by John
-
And the latest results are in! 🎉🙏Still ALL CLEAR! 🙏🎉 18 months after diagnosis, invasive surgery and intensive radiotherapy treatment my PSA…
And the latest results are in! 🎉🙏Still ALL CLEAR! 🙏🎉 18 months after diagnosis, invasive surgery and intensive radiotherapy treatment my PSA…
Liked by John Taylor
-
Visibilidad BESTIAL!!! Enhorabuena equipo #iSMArgentina💪
Visibilidad BESTIAL!!! Enhorabuena equipo #iSMArgentina💪
Liked by John Taylor
-
Fin de una semana agotadora, reuniones, eventos y encuentros. Gracias a los Buralistes (estanqueros Franceses) por la invitación a su congreso y a su…
Fin de una semana agotadora, reuniones, eventos y encuentros. Gracias a los Buralistes (estanqueros Franceses) por la invitación a su congreso y a su…
Liked by John Taylor
-
🔵 Le groupe NAP est présent à LOSANGEXPO ! 📍 Retrouvez-nous sur le stand E32, aujourd’hui et demain ! C’est le moment idéal pour échanger…
🔵 Le groupe NAP est présent à LOSANGEXPO ! 📍 Retrouvez-nous sur le stand E32, aujourd’hui et demain ! C’est le moment idéal pour échanger…
Liked by John Taylor
-
Great to have the opportunity to present on Western Australia and its amazing trails industry at the inaugural Sea Otter Australia Summit…
Great to have the opportunity to present on Western Australia and its amazing trails industry at the inaugural Sea Otter Australia Summit…
Liked by John Taylor
-
Inauguration du Losangexpo 2025 🎀♦️ Cette nouvelle édition de notre salon professionnel a été officiellement inaugurée par Serdar Kaya aux côtés…
Inauguration du Losangexpo 2025 🎀♦️ Cette nouvelle édition de notre salon professionnel a été officiellement inaugurée par Serdar Kaya aux côtés…
Liked by John Taylor
-
Un grand merci à tous pour votre participation au salon #Losangexpo 🙏 ♦️ Avec 198 exposants et 10 796 buralistes, marquant une progression de…
Un grand merci à tous pour votre participation au salon #Losangexpo 🙏 ♦️ Avec 198 exposants et 10 796 buralistes, marquant une progression de…
Liked by John Taylor
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named John Taylor in United Kingdom
-
John Taylor
-
John Taylor
Managing Director @ John Taylor Engineering Services Ltd | Amada Remanufacturing Experts
-
John Taylor
Executive AI Advisor | Helping Leaders Turn AI Complexity into Competitive Advantage | Strategy and Implementation
-
John Taylor
Making buildings better | Smart Buildings | Mechanical Design | Retrofit | Net zero
2185 others named John Taylor in United Kingdom are on LinkedIn
See others named John Taylor