John Taylor

John Taylor

Manchester Area, United Kingdom
3K followers 500+ connections

About

Blue Ocean strategist develops new disruptive value propositions
IPO experience and a…

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Activity

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Experience

  • Vape Dinner Lady Graphic
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    United Kingdom

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    Manchester and London

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    Manchester and London

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    Manchester

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    London

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    Manchester, United Kingdom

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    South Yorkshire

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    South Yorkshire

Education

Licenses & Certifications

Courses

  • Collaborative Equity Coaching Master Class (CEQ)

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Projects

  • New European Brand Execution

    Ryobi Power Tools - New Brand Product Packaging

    Based on findings from strategic brand insight, created new packaging identity for entire product range in 6 weeks, over 200 SKUs for 28 territories and delivered new cost savings into supply chain reducing number of packs.

    Managed matrix of indirect teams & suppliers delivering significant cost reduction on roll out (UK agency, Hong Kong Marketing and Creative Services China).

    Implemented guidelines and style setters to…

    Ryobi Power Tools - New Brand Product Packaging

    Based on findings from strategic brand insight, created new packaging identity for entire product range in 6 weeks, over 200 SKUs for 28 territories and delivered new cost savings into supply chain reducing number of packs.

    Managed matrix of indirect teams & suppliers delivering significant cost reduction on roll out (UK agency, Hong Kong Marketing and Creative Services China).

    Implemented guidelines and style setters to improve/ manage consistency and quality.

    Improved pack design to aid customer choice and selection, create impact and standout in-store and differentiation from competing brands.

    See project
  • New European Range Catalogues

    European Product Range Catalogues

    Created new range catalogues introducing new brand 'look and feel' based on strategic insight across x10 local operating companies (10 different languages) for 28 markets

    Delivered double digit costs savings YOY.

    Managed brand and values - consistency, style, & quality - working with local marketing departments. Elevated visual standing of brand across Europe.

    See project
  • Strategic Pan European Insight

    Consumer and Trade Attitudes to New Brand Identity

    Delivered top level insight to lead business through strategic change in product brand identity, for entire product range across Europe in 8 weeks. Scope included qualitative and quantitative stages in UK, France and Germany.

    See project
  • Brand Repositioning

    Rosebys 300 Stores, £245m Sales

    Repositioned brand based on insight to appeal to a 'younger style led' consumer.

    Developed new own label ‘Good, Better, Best’ range packaging, managed
    new packaging production through factories in Far East & Europe.

    Implemented campaign planning and execution for national press advertising, inserts and point of sale.

  • New ecommerce Website - Rosebys

    Rosebys 300 Stores, £245m Sales

    Developed first online shopping website for Rosebys, a home style retailer.

    Managed supplier matrix in UK & India delivering significant cost savings.

  • New Solar Outdoor Lighting Brand

    The Fine Lighting Company

    Created and launched new outdoor solar lighting brand, delivering successful launch in national retail distribution in year 1.

    Full communications mix including branding, packing, literature, point of sale and displays and websites.

  • Clearpay

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    ClearPay: Developed and launched a new digital disruptive payment brand in the Buy Now Pay Later market. Generating a 500% return on investment and a 75% increase in the parent company share price within 18 months, following the sale to a global emerging competitor with a $23bn market value (After Pay Touch Group) for $30m.

    See project

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