Katie Buckett

We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM!         With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎      MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it.       Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners.      Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝    Read more here: https://lnkd.in/ejHDNS93

New UK data law changes are creating fresh opportunities for marketers. Download our practical implementation guide: https://lnkd.in/e89EWFKT Changes in UK data law are opening doors for better user experiences, streamlined compliance and more effective marketing strategies. We've created a comprehensive guide to help you understand exactly how these changes can benefit your business and marketing efforts. 🎯 Key opportunities our guide covers: Simplified cookie consent requirements that reduce user friction New GA4 configurations that enhance privacy and performance Strategies for international campaigns and compliance Building stronger customer trust through transparent data practices These regulatory updates present a genuine opportunity to enhance your marketing measurement whilst maintaining user privacy standards. Our guide provides clear, actionable steps with no legal jargon - just practical advice to help you implement these changes effectively. What questions do you have about navigating these new opportunities? 👇

Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.

Find out more about the implications for marketers of the UK Data Use & Access Act. Download our guide to the changes you should be making so you don’t get left behind: https://lnkd.in/e7eWCM-6 The UK Data Use & Access Act 2025 is the biggest shift in data protection since GDPR, and it will deliver new insight for smart businesses. New cookie consent rules, clearer legitimate interest provisions and updated Google Analytics 4 requirements mean UK companies can build stronger user trust while improving their data strategies. But implementation matters. Get it wrong, and you're facing compliance headaches. Get it right, and you're ahead of competitors still using outdated approaches. To help we've put together a guide that provides practical strategies for UK businesses operating domestically and internationally. From GA4 configuration to cookie banner redesigns, we've mapped out exactly what you need to do. Download our implementation guide: https://lnkd.in/e7eWCM-6 #UKDataAct #DUAA2025 #DataPrivacy #GoogleAnalytics

The Cannes Lions Creativity Report is your tool for understanding which Awards, sectors and countries were on the rise in 2025 – so you can turn data-based insights into actionable strategies for growth. This year’s Awards data showed that independent agencies are having their moment, proving you don’t have to be big to think big. Find out which countries climbed the ranks, and which regions are at the top of their game. Read the report now | https://lnkd.in/epMMwusG