“I first met Liam in 2015'ish at an event, and it was his positive belief and steadfast enthusiasm that stood out there. In the 7 years since then, Liam has put both of those attributes to good practice, and developed many more. Liam has been a creative leader who lead big strategic direction decisions, whilst also getting stuck into the daily tactics that have helped Bidnamic scale it's bizdev success across the UK and US markets. Looking forward, I'm excited to see the growth that Liam and the Bidnamic will be able to achieve.”
About
Entrepreneur and Growth Hacker with deep experience in eCommerce and digital…
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Activity
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USA, here I come (again!) ✈️ Excited to have been selected to join Goldman Sachs 10,000 Small Businesses UK in Washington, D.C. for the largest…
USA, here I come (again!) ✈️ Excited to have been selected to join Goldman Sachs 10,000 Small Businesses UK in Washington, D.C. for the largest…
Liked by Liam Patterson
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How do you deal with high stress, and that "always on" working? I get asked a lot. People close to me know I'm always fighting, always working…
How do you deal with high stress, and that "always on" working? I get asked a lot. People close to me know I'm always fighting, always working…
Liked by Liam Patterson
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Last week the whole digital team was all in one room for the day. The collaboration of setting team objectives and solutions was inspiring, wasn't a…
Last week the whole digital team was all in one room for the day. The collaboration of setting team objectives and solutions was inspiring, wasn't a…
Liked by Liam Patterson
Experience
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Education
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University of Leeds
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Activities and Societies: Leeds University Enterprise Society, Cofounder Leeds University Environment Society, University of Leeds Fencing Club.
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Recommendations received
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LinkedIn User
10 people have recommended Liam
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It’s live our fourth episode of our Retail Intelligence in Action, a new series by OFFBounds in partnership with Ometria where we explore how AI is…
It’s live our fourth episode of our Retail Intelligence in Action, a new series by OFFBounds in partnership with Ometria where we explore how AI is…
Liked by Liam Patterson
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Team OnBuy had been working flat out, and we've now expanded into 20 new countries, meaning we are now a global marketplace. We did it…
Team OnBuy had been working flat out, and we've now expanded into 20 new countries, meaning we are now a global marketplace. We did it…
Liked by Liam Patterson
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It’s live! 🎙️ The fourth episode of Retail Intelligence in Action — my limited series by OFFBounds in partnership with Ometria— is now…
It’s live! 🎙️ The fourth episode of Retail Intelligence in Action — my limited series by OFFBounds in partnership with Ometria— is now…
Liked by Liam Patterson
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Recently, we had the pleasure of participating in a Google Cloud case study showcasing the incredible work being led by our CTO, Nick Jenkin, and his…
Recently, we had the pleasure of participating in a Google Cloud case study showcasing the incredible work being led by our CTO, Nick Jenkin, and his…
Liked by Liam Patterson
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Coffee chat or cocktail hour? On today's episode of eTail this or that, Rachael Berkoff takes to the expo hall floor at to ask our sponsors the age…
Coffee chat or cocktail hour? On today's episode of eTail this or that, Rachael Berkoff takes to the expo hall floor at to ask our sponsors the age…
Liked by Liam Patterson
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Here’s your midday work break to relax, listen, and enjoy a distraction. Do 4 Love by Snoh Aalegra, a beautiful song I had to record 🎷
Here’s your midday work break to relax, listen, and enjoy a distraction. Do 4 Love by Snoh Aalegra, a beautiful song I had to record 🎷
Liked by Liam Patterson
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🎬 Great day 'on set' with Bidnamic in Leeds; shooting a new series of social ads with their CEO (and one of my oldest pals!) Liam Patterson. Here’s…
🎬 Great day 'on set' with Bidnamic in Leeds; shooting a new series of social ads with their CEO (and one of my oldest pals!) Liam Patterson. Here’s…
Liked by Liam Patterson
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In the past year and a half, our wholesale business has taken off in a big way. We’ll soon be managing 100+ accounts across a few thousand doors…
In the past year and a half, our wholesale business has taken off in a big way. We’ll soon be managing 100+ accounts across a few thousand doors…
Liked by Liam Patterson
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After just under a year, my journey with Bidnamic has come to an end. I can't thank the team enough for the opportunity... I've learnt loads about…
After just under a year, my journey with Bidnamic has come to an end. I can't thank the team enough for the opportunity... I've learnt loads about…
Liked by Liam Patterson
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Shopify’s latest update could break your tracking (And your ROAS) Most eCommerce brands don’t realise how fragile their tracking setup actually is. And Shopify’s latest move is about to expose that. Here’s what’s changing: Script Tags, checkout.liquid, and Additional Scripts on your Thank You and Order Status pages are being deprecated. From 28 August 2025 (Plus stores) and 26 August 2026 (non-Plus), these legacy tracking scripts will stop working completely. For any store still using the old approach, here’s what happens: ❌ Purchase events stop firing ❌ Retargeting audiences vanish ❌ Attribution data goes dark And when platforms like Google, Meta, or Microsoft can’t see sales… the algorithm stops optimising. Your campaigns look broken, and ROAS collapses almost overnight. Migrate to Checkout Extensibility and rebuild tracking with Customer Event pixels. It’s the only way to protect purchase tracking going forward. This isn’t a minor patch. It’s a very important shift in how Shopify handles conversion tracking and ignoring it will kill your PPC performance fast. 👉 Have you already migrated your Shopify tracking setup, or are you still relying on the legacy scripts?
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Caught up with a former MSO partner who left us for a cheaper SEO provider. They walked me through what their current SEO agency is delivering for a high four-figure retainer. For reference we were in the low five figure range for 13 locations. Here’s what they’re getting: • 3 to 5 blog posts every 60 days • Vague “technical SEO” • Reports focused on impressions, not clicks • No clear link building strategy or roadmap And the results were not helping either. Most non brand dispensary focused keywords all stuck positions 5 and below. I was seething. Not because we lost the account. More often than not, we get a call back at some point. But because they were lead to believe this McDonald’s of an SEO strategy would support growth in the name of value and price. Dispensaries deserve better than this. There are minimum standards every dispensary SEO program should meet, whether it’s handled internally or by an outside team: • A clear roadmap built around visibility growth • Top 3 rankings for “dispensary + city” and deal-related keywords for every location • Clear KPI reporting focusing on non brand traffic and revenue. • Google Business Profile strategy and communication around engagement signals like reviews, photos, and citations • Local content published monthly • Clean technical SEO that aligns with your development environment • Consistent off-page signals for both the website and GBP We call it the grind. It works. It is what leads our partners to success and even when things don’t work out, we don’t stop. Hopefully we get a chance to work with this partner again. But more importantly, I hope more operators raise the bar for what they expect.
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