About
Managing Director, sports & brand experience marketing professional with 18 years of…
Articles by Lisa
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Master Your Dreams
Master Your Dreams
Our new 'Master your Dreams' film for Standard Life looks at Andy Murray's determination to end an expectant nation's…
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This Girl Does
This Girl Does
Is Women's Sport a good investment? We think so, we know so. Last month I hosted Synergy's This 'Girl Does' which was a…
Activity
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Expected Goals will be taking a break. Only a short one (I hope). Sorry for anyone expecting an episode to drop this morning. Getting episodes…
Expected Goals will be taking a break. Only a short one (I hope). Sorry for anyone expecting an episode to drop this morning. Getting episodes…
Liked by Lisa Parfitt
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I love it when an idea comes to fruition. What started as an ad-hoc conversation with ITV has developed into a groundbreaking new audience-based…
I love it when an idea comes to fruition. What started as an ad-hoc conversation with ITV has developed into a groundbreaking new audience-based…
Liked by Lisa Parfitt
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NEW WORK 💥 MediRapp AG Branding https://lnkd.in/e9Xj3Kdy . ‘EchoRapp’ is an AI-powered workflow platform that enables cardiologists to diagnose…
NEW WORK 💥 MediRapp AG Branding https://lnkd.in/e9Xj3Kdy . ‘EchoRapp’ is an AI-powered workflow platform that enables cardiologists to diagnose…
Liked by Lisa Parfitt
Experience
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Education
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University College London, U. of London
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Activities and Societies: UCL Sports Officer 1999-2000 UCL Netball Club Captain 1998-99
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Volunteer Experience
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U9s Milford Pumas Girls Manager
Milford Pumas Football Club
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Seminar Presenter
European Sponsorship Association (ESA)
- Present 7 years 9 months
Contributing lecturer for the 2018 ESA Diploma course
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Honors & Awards
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PR Week Power 100
PR Week
More activity by Lisa
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WOW - what a response .... Last week we hosted the first The Connected Leaders Breakfast which brought together women from across industries — women…
WOW - what a response .... Last week we hosted the first The Connected Leaders Breakfast which brought together women from across industries — women…
Liked by Lisa Parfitt
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Really very proud to be sharing that Gallagher are the Proud Insurance Partner of Premiership Women's Rugby. Especially pleased to share this…
Really very proud to be sharing that Gallagher are the Proud Insurance Partner of Premiership Women's Rugby. Especially pleased to share this…
Liked by Lisa Parfitt
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ClearScore today announced its largest-ever partnership with the FA Cup. We spoke exclusively to CEO Justin Basini to hear how the brand plans to…
ClearScore today announced its largest-ever partnership with the FA Cup. We spoke exclusively to CEO Justin Basini to hear how the brand plans to…
Liked by Lisa Parfitt
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𝑨 𝒘𝒆𝒆𝒌 𝒊𝒏 𝒕𝒉𝒆 𝒍𝒊𝒇𝒆 𝒐𝒇 𝒂𝒏 𝒆𝒏𝒕𝒓𝒆𝒑𝒓𝒆𝒏𝒆𝒖𝒓… Some weeks remind you exactly why you do what you do. Last week was definitely…
𝑨 𝒘𝒆𝒆𝒌 𝒊𝒏 𝒕𝒉𝒆 𝒍𝒊𝒇𝒆 𝒐𝒇 𝒂𝒏 𝒆𝒏𝒕𝒓𝒆𝒑𝒓𝒆𝒏𝒆𝒖𝒓… Some weeks remind you exactly why you do what you do. Last week was definitely…
Liked by Lisa Parfitt
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We’re pleased to announce a multi-year deal with ClearScore, the UK's number one credit score and report app, to become an official partner of both…
We’re pleased to announce a multi-year deal with ClearScore, the UK's number one credit score and report app, to become an official partner of both…
Liked by Lisa Parfitt
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Then...and now. Just popped by our local Castle to pick up this little thing 🎖 It's only taken me four years to get here, but we made it. Four…
Then...and now. Just popped by our local Castle to pick up this little thing 🎖 It's only taken me four years to get here, but we made it. Four…
Liked by Lisa Parfitt
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I am delighted to share that I’ve joined Two Circles as a Sponsorship Sales Manager! ⚽️✨ This is my first professional role since retiring from…
I am delighted to share that I’ve joined Two Circles as a Sponsorship Sales Manager! ⚽️✨ This is my first professional role since retiring from…
Liked by Lisa Parfitt
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✨ Kicking off FY26 at Sage with a new title and a bold start! Thrilled to step into the new year as Senior Sponsorship Manager. We’re being…
✨ Kicking off FY26 at Sage with a new title and a bold start! Thrilled to step into the new year as Senior Sponsorship Manager. We’re being…
Liked by Lisa Parfitt
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𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝘁𝗵𝗲 𝘀𝘂𝗺𝗺𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗩𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝗽𝗶𝗻𝗸 𝗯𝘂𝗰𝗸𝗲𝘁 𝗵𝗮𝘁🩷🪣👒 🍂As the leaves change to autumn we are…
𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝘁𝗵𝗲 𝘀𝘂𝗺𝗺𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗩𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝗽𝗶𝗻𝗸 𝗯𝘂𝗰𝗸𝗲𝘁 𝗵𝗮𝘁🩷🪣👒 🍂As the leaves change to autumn we are…
Liked by Lisa Parfitt
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I was honoured to be asked to speak at the Hyndburn Leisure Active awards on Friday. An event which is close to my heart after watching my dad…
I was honoured to be asked to speak at the Hyndburn Leisure Active awards on Friday. An event which is close to my heart after watching my dad…
Liked by Lisa Parfitt
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💜💙 One of my favourite days of the year took place at the weekend, the annual FA Women’s National League Club Development Day. Not only do I get…
💜💙 One of my favourite days of the year took place at the weekend, the annual FA Women’s National League Club Development Day. Not only do I get…
Liked by Lisa Parfitt
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Thank you for raising awareness of the survey, the results of which really do call for collective action from the football industry to vastly improve…
Thank you for raising awareness of the survey, the results of which really do call for collective action from the football industry to vastly improve…
Liked by Lisa Parfitt
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Brave Bison
We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM! With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎 MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it. Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners. Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝 Read more here: https://lnkd.in/ejHDNS93
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Mark Bucknell
As the son of a retired music teacher who also loves cars - this campaign struck a chord. A digital Out-of-Home campaign from Audi UK translating the engines of its RS models into sheet music 🎼🎵 Each creative features a single line of sheet music, created by composer Ben Parry, that translates the notations of a specific Audi model named underneath - such as the E-tron and RS3. The campaign is a great example of the opportunities on offer to be brand bold and demand audience attention creatively through the public screen of OOH. Read more in Campaign: https://okt.to/wkbB1V #jcduk #OOH #audi
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Paul Stollery (he/him)
There seems to be a bit of a split in the comms industry at the moment about how much brands should be focussing on GEO. The case against: we don't really know what's going on. And Google is still more widely used than ChatGPT. By a LONG way. Anyone with GEO in a creds deck is selling snake oil. The case for: it's not about user numbers, it's about the pace of change. LLM based platforms will end the dominance of search when it comes to how people find stuff online. We should at least try and find out what's going on. We do not know for sure how these things work. In fact, neither do the people who built them – if that sounds a little far-fetched, have a listen to Black Box, a podcast by The Guardian. (That you Nicky Regazzoni for that recommendation. TLDR, we genuinely don't know, for sure, how these answers are formed. Even Sam Altman was surprised by how good GPT-3.5 was. They didn't see that breakthrough coming.) But the idea that should stop us is nonsense and, frankly, lazy. You never know exactly why every customer bought your product. But you can, with some half decent research, find out what tipped the balance on the typical sale. You never know exactly whether a journalist will pick up a story. But if you scan their past coverage, you can have a pretty good guess as to whether the odds are 'pretty good, actually' or effectively zero. You never know exactly why one campaign 'went viral' and another flopped. But you can research trends and algorithms to get you a pretty good as to where the next one will fall between the two. We will never know – with 100% confidence – why ChatGPT recommends Pepsi over Coca Cola , or Broadcom over Qualcomm, or Corona over Modelo. But the notion we shouldn't be looking at data and trends and advising brands on how to behave accordingly is defeatist, and an example of letting perfect get in the way of useful. As for whether GEO is a friend or a foe of the PR industry – I spoke to PR Moment recently about that. Thanks for including me Elizabeth Howlett for including me. https://lnkd.in/e_bqiA2P
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