About
Managing Director, sports & brand experience marketing professional with 18 years of…
Articles by Lisa
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Master Your Dreams
Master Your Dreams
Our new 'Master your Dreams' film for Standard Life looks at Andy Murray's determination to end an expectant nation's…
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This Girl Does
This Girl Does
Is Women's Sport a good investment? We think so, we know so. Last month I hosted Synergy's This 'Girl Does' which was a…
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I’ve been lucky enough to be in some incredible rooms over the years, but yesterday was something special - a celebration of the Lionesses’ Euros win…
I’ve been lucky enough to be in some incredible rooms over the years, but yesterday was something special - a celebration of the Lionesses’ Euros win…
Liked by Lisa Parfitt
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Please re-share or @ people in the comments who you think need to see these new roles! This is phase 1 of the next part of the build out of Aston…
Please re-share or @ people in the comments who you think need to see these new roles! This is phase 1 of the next part of the build out of Aston…
Liked by Lisa Parfitt
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Sport, we need to talk about commercial conflict. This is not a new thing, for many years brands seeking “expert” sponsorship guidance would often…
Sport, we need to talk about commercial conflict. This is not a new thing, for many years brands seeking “expert” sponsorship guidance would often…
Liked by Lisa Parfitt
Experience
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Education
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University College London, U. of London
2:1
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Activities and Societies: UCL Sports Officer 1999-2000 UCL Netball Club Captain 1998-99
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Volunteer Experience
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U9s Milford Pumas Girls Manager
Milford Pumas Football Club
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Seminar Presenter
European Sponsorship Association (ESA)
- Present 7 years 9 months
Contributing lecturer for the 2018 ESA Diploma course
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Honors & Awards
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PR Week Power 100
PR Week
More activity by Lisa
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⚽ 🏆 In 2015 I was part of the team that secured the first ever standalone title partner of the Women's FA Cup (and 4 years later the 2nd!). It was…
⚽ 🏆 In 2015 I was part of the team that secured the first ever standalone title partner of the Women's FA Cup (and 4 years later the 2nd!). It was…
Shared by Lisa Parfitt
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I am looking for some interesting work to finish the year up. Open to projects or FTC. UK, remote, or anywhere I can easily work on a UK or…
I am looking for some interesting work to finish the year up. Open to projects or FTC. UK, remote, or anywhere I can easily work on a UK or…
Liked by Lisa Parfitt
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⚽ 🏆 In football, few things connect communities quite like the Emirates FA Cup and Adobe Women’s FA Cup competition. From grassroots pitches to…
⚽ 🏆 In football, few things connect communities quite like the Emirates FA Cup and Adobe Women’s FA Cup competition. From grassroots pitches to…
Liked by Lisa Parfitt
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The Hidden Costs of Quiet Overwhelm… Many leaders I coach appear steady and capable, yet describe feeling stretched thin beneath the surface. On…
The Hidden Costs of Quiet Overwhelm… Many leaders I coach appear steady and capable, yet describe feeling stretched thin beneath the surface. On…
Liked by Lisa Parfitt
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🤩 We’re delighted to announce that ClearScore is now an official partner of both the Emirates FA Cup and Adobe Women’s FA Cup! 🏆 This multi-year…
🤩 We’re delighted to announce that ClearScore is now an official partner of both the Emirates FA Cup and Adobe Women’s FA Cup! 🏆 This multi-year…
Liked by Lisa Parfitt
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One of my massive frustrations in the sport & entertainment industry is the continual incorrect use of media equivalencies. Brand marketers are…
One of my massive frustrations in the sport & entertainment industry is the continual incorrect use of media equivalencies. Brand marketers are…
Liked by Lisa Parfitt
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IQUW Bermuda strengthens its leadership team. We’re pleased to announce the appointment of James Mitchell as Chief Underwriting Officer, bringing…
IQUW Bermuda strengthens its leadership team. We’re pleased to announce the appointment of James Mitchell as Chief Underwriting Officer, bringing…
Liked by Lisa Parfitt
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Brave Bison
We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM! With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎 MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it. Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners. Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝 Read more here: https://lnkd.in/ejHDNS93
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Mark Bucknell
As the son of a retired music teacher who also loves cars - this campaign struck a chord. A digital Out-of-Home campaign from Audi UK translating the engines of its RS models into sheet music 🎼🎵 Each creative features a single line of sheet music, created by composer Ben Parry, that translates the notations of a specific Audi model named underneath - such as the E-tron and RS3. The campaign is a great example of the opportunities on offer to be brand bold and demand audience attention creatively through the public screen of OOH. Read more in Campaign: https://okt.to/wkbB1V #jcduk #OOH #audi
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Paul Stollery (he/him)
There seems to be a bit of a split in the comms industry at the moment about how much brands should be focussing on GEO. The case against: we don't really know what's going on. And Google is still more widely used than ChatGPT. By a LONG way. Anyone with GEO in a creds deck is selling snake oil. The case for: it's not about user numbers, it's about the pace of change. LLM based platforms will end the dominance of search when it comes to how people find stuff online. We should at least try and find out what's going on. We do not know for sure how these things work. In fact, neither do the people who built them – if that sounds a little far-fetched, have a listen to Black Box, a podcast by The Guardian. (That you Nicky Regazzoni for that recommendation. TLDR, we genuinely don't know, for sure, how these answers are formed. Even Sam Altman was surprised by how good GPT-3.5 was. They didn't see that breakthrough coming.) But the idea that should stop us is nonsense and, frankly, lazy. You never know exactly why every customer bought your product. But you can, with some half decent research, find out what tipped the balance on the typical sale. You never know exactly whether a journalist will pick up a story. But if you scan their past coverage, you can have a pretty good guess as to whether the odds are 'pretty good, actually' or effectively zero. You never know exactly why one campaign 'went viral' and another flopped. But you can research trends and algorithms to get you a pretty good as to where the next one will fall between the two. We will never know – with 100% confidence – why ChatGPT recommends Pepsi over Coca Cola , or Broadcom over Qualcomm, or Corona over Modelo. But the notion we shouldn't be looking at data and trends and advising brands on how to behave accordingly is defeatist, and an example of letting perfect get in the way of useful. As for whether GEO is a friend or a foe of the PR industry – I spoke to PR Moment recently about that. Thanks for including me Elizabeth Howlett for including me. https://lnkd.in/e_bqiA2P
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