Lisa Leid

Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.

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Let’s be honest, if your agency or company doesn’t publicly share its parental leave, disability report or salary policies, what’s that really saying? The latest findings from the PRWeek Transparency Report — and the brilliant podcast featuring our very own Katie Eborall — makes it clear that when agencies and companies keep things vague or behind closed doors, this lack of transparency directly harms the people already fighting to be seen and supported. This includes (but isn’t limited to) people from underrepresented backgrounds and marginalised communities, working parents, disabled professionals, and women trying to get a foot in the door and break into leadership. Without clear, public policies around things like parental leave and disability support, people are left to guess. And for anyone without a safety net or industry connections, the risk is often too high. If we want a more inclusive industry, we have to stop making transparency optional.  Listen here to the podcast on this topic: https://lnkd.in/e-gXX4aV #WomenInPR #InclusivePR #TransparencyMatters

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The Cannes Lions Creativity Report is your tool for understanding which Awards, sectors and countries were on the rise in 2025 – so you can turn data-based insights into actionable strategies for growth. This year’s Awards data showed that independent agencies are having their moment, proving you don’t have to be big to think big. Find out which countries climbed the ranks, and which regions are at the top of their game. Read the report now | https://lnkd.in/epMMwusG

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Our CEO Farzana Baduel joined BBC Radio 4’s 𝗧𝗵𝗲 𝗠𝗲𝗱𝗶𝗮 𝗦𝗵𝗼𝘄 to discuss 𝗩𝗶𝗰𝘁𝗼𝗿𝗶𝗮 𝗕𝗲𝗰𝗸𝗵𝗮𝗺’𝘀 𝗻𝗲𝘄 𝗡𝗲𝘁𝗳𝗹𝗶𝘅 𝘀𝗲𝗿𝗶𝗲𝘀, and the strategy behind “authorised access” documentaries. Farzana explored how controlled storytelling can balance authenticity with image management, allowing public figures to shape their narratives while still connecting with audiences on an emotional level. 🎧 Listen to the full discussion here: https://lnkd.in/dneR9qdF

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What happens when you launch an agency in one of the toughest climates for creatives — and it starts going better than expected? Julie Seal is a few months into running Republic of Imagination, and in her latest diary for The Drum, she reveals how pitches, partnerships, and persistence are paying off. Between a whirlwind of new briefs, birthday celebrations, and strategic networking, Julie shows why optimism and community-building might be the most underrated business tools. Full read here: https://lnkd.in/eb22HNgc #Agency #Advertising #Social #Opinion

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