Max Klymenko

The UK’s Competition and Markets Authority (CMA) has officially designated Google Search as having “entrenched market power” and strategic market status (SMS) making it subject to tighter regulation under the UK’s new digital markets regime. The decision, reached after a nine-month review, means Google will now face stricter oversight on how it operates and competes in the UK search market. The CMA’s assessment included AI Mode within Search but excluded broader AI assistants like Gemini. Similar rulings for Android and iOS are expected later this month, which could further define how dominant tech platforms are regulated in the UK’s digital economy.

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Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.

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The Getty Images v Stability AI case is raising serious questions about how UK businesses use AI-generated content, from product design to marketing campaigns. Whilst it is difficult to predict what the decision of the case will be at this early stage, we can anticipate that there will be certain knock-on effects within the retail sector, including: •Increased costs of using AI generated materials for marketing, advertisements, and designs. •Reduced ability to enforce copyright protection. •The need to review contracts with AI vendors. •Reputational risks for brand-led retailers. •An increase in counterfeit goods and websites. Our latest article breaks down the likely commercial and legal implications, and how businesses can take action now to protect their brand: https://lnkd.in/e6GHYQc9

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"𝗜𝘁'𝘀 𝘄𝗵𝗼 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝘁𝗵𝗮𝘁 𝗷𝘂𝘀𝘁 𝗴𝗲𝘁𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗰𝗮𝗻 𝗴𝗼 𝗼𝗻 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂" Pete Markey, former CMO of TSB Bank & Boots UK, shared this insight during his conversation with Amina Folarin at The AI Advantage: Tech & Talent Aligned for Growth event, and perfectly captured the real challenge facing marketers today. With 51% of CMOs struggling with demand management, the pressure to adopt AI is real. But this transformation isn't just about the tech, it's about choosing the right partner to navigate it with you. Our new blog series extends this conversation, starting with a practical framework for evaluating AI transformation partners. 📖 Understand the framework in our first blog: https://hubs.li/Q03Jv-mL0 #AITransformation #InHouseMarketing #GenAI

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Marking a momentous 18-year milestone this summer, SoGlos co-founders Michelle Fyrne and James Fyrne reflect on the profound transformation regional media has undergone in the UK since 2007 – as digital-first media brand, SoGlos, redefines what local media stands for in 2025. Find out more: https://lnkd.in/ehNT34KB #media #independent #gloucestershire #publishing #digital #insight

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Britain’s Competition and Markets Authority (CMA) has approved Omnicom Group’s $13.25 billion all‑stock acquisition of Interpublic Group (IPG), opting not to escalate the deal to a full Phase 2 investigation. This pivotal decision removes a major regulatory obstacle, moving the merger closer to completion in the second half of 2025.   The merger, announced in December 2024, promises to create the world’s largest advertising and marketing conglomerate by uniting Omnicom’s agencies—such as BBDO, TBWA, OMD—with IPG’s networks, including McCann and FCB. The U.S. Federal Trade Commission had already provisionally approved the deal in June, imposing a condition that the new entity must not coordinate political ad boycotts.   Regulatory green lights across the UK, U.S., Australia, and India now bring the merger dramatically closer to finalization. Once complete, the newly formed entity is set to reshape the competitive landscape of global advertising and media. #ThePortfolioMagazine #Omnicom #Interpublic #AdvertisingMerger #MarketingIndustry #CMAApproval #GlobalAdvertising #MergersAndAcquisitions #MarketingNews #BusinessGrowth #RegulatoryApproval #MarketingLeadership #AdTech #BrandStrategy #BusinessTransformation

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