Morgan Fitzsimons

Yesterday, Nicky Barton - Head of Marketing Science at Mutinex - was invited to a panel at Spotify Sessions — to discuss the results of a recent Bupa initiative.  As a Mutinex customer, Bupa asked us to measure the true commercial impact of their omnichannel media strategy during a competitive EOFY health insurance campaign. Working alongside Atomic 212º, our modelling validated that Spotify's programmatic audio investment via Yahoo DSP delivered 46% higher incremental return on ad spend compared to maintaining budget in social channels. While our GrowthOS Scenario Builder product showed that increasing audio investment would drive even greater returns for the healthcare brand. Watch the case study for more...

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We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM!         With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎      MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it.       Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners.      Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝    Read more here: https://lnkd.in/ejHDNS93

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Second-hand fashion marketplace Vinted is launching a new TV series on Prime Video called ‘RE/Style’, hosted by presenter and former model Emma Willis. It’s a six-part competition, spotlighting rising designers from across Europe who create “runway ready looks” using only second-hand clothes. The series will feature eight emerging fashion designers, from the UK, Italy, Spain and France, who will compete to create capsule collections. The series’ finale will see the two finalists unveil bespoke collections inspired by their standout looks from the show. The items will then be sold exclusively on Vinted, with all profits donated to Oxfam, “underscoring the show’s commitment to #circularfashion and social impact”. From 13 October 2025, fashion enthusiasts can also shop on Vinted for the very items used by the wardrobe designers to create the show’s looks. The items will be sold exclusively on Oxfam’s Vinted page. #preloved #circularity #fashion #design #upcycling

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"𝗜𝘁'𝘀 𝘄𝗵𝗼 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝘁𝗵𝗮𝘁 𝗷𝘂𝘀𝘁 𝗴𝗲𝘁𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗰𝗮𝗻 𝗴𝗼 𝗼𝗻 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂" Pete Markey, former CMO of TSB Bank & Boots UK, shared this insight during his conversation with Amina Folarin at The AI Advantage: Tech & Talent Aligned for Growth event, and perfectly captured the real challenge facing marketers today. With 51% of CMOs struggling with demand management, the pressure to adopt AI is real. But this transformation isn't just about the tech, it's about choosing the right partner to navigate it with you. Our new blog series extends this conversation, starting with a practical framework for evaluating AI transformation partners. 📖 Understand the framework in our first blog: https://hubs.li/Q03Jv-mL0 #AITransformation #InHouseMarketing #GenAI

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