Nigel Rowlson FCIM

GenAI creative production is levelling the playing field for SMEs to make great ads faster, better and more affordably. ITV Media launched its GenAI creative production service almost a year ago with Sheepbridge Interiors and Travel House as our launch advertisers and with creative effectiveness measurement from System1... and the demand has been phenomenal, helping our creative producers to spend more time on coming up with ideas and enabling SMEs testing TV for the first time to have more effective ads for less. Great to contribute to this article with Emmett Lindner in The New York Times to share more on this - where he reports too that nearly 90 percent of marketers who spent more than $1 million on digital video ads last year are using or have plans to use generative A.I. to create video advertisements. Link to the article in the comments below. Simon Farnsworth Stefan Hoejmose Clive Santamaria Paul Kerrison Alan Hall Kelly Williams Rhys McLachlan Kate Waters Jonathan Moffie Burhan Hamid Anant Joshi Peter Grose George Buschman Greg Worthington Nigel Cummings John Kearon Jon Evans Chiara Manco Peter Fergusson Laura Wootton

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Prodigal return highlights sector-beating retention rate at Leeds agency Principles Agency currently boasts a staff turnover rate of just 5%, compared to an industry average of 24%, and staff keep coming back More: https://lnkd.in/eyHtNfHb #agency #creative #prodigal #retention

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Pulling power as agency secures trio of wins “The trio of wins come just a few months or so after the MBO and puts us in a good position to achieve our growth aims for this year.” Birmingham-based digital marketing agency Pull The Pin Agency (PTP) has secured three contracts worth a combined £280,000, adding to its growing reputation across sectors. The agency will support marketing insight specialist Sparkminds® with customer acquisition, SEO and paid media campaigns, as well as deliver a fresh strategy for Fusion Landscaping & Facilities focused on organic social and SEO. PTP, which is led by managing director Sam Hufton, has also been appointed by Small Heath-based manufacturer Frederick Cooper (Birmingham) Ltd. to overhaul its digital presence, including technical SEO and organic content. Read more here: https://lnkd.in/gYACb4ar Prenam Gill Jon Stone Jack Boulter 

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📢 Some news 📢 Marketing Week, Festival of Marketing and our sister title Creative Review have been acquired by Haymarket Media Group, home of Campaign UK and PRWeek. "Marketing Week will continue to be the go-to source of news, insight and analysis for marketers, championing and challenging the industry in equal measure," says our editor-in-chief Russell Parsons “I look forward to working with the team at Haymarket to enhance our offering and provide even more value to our audience.” Read more about the deal here: https://lnkd.in/eCEXcq42

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Ready to level up your sustainability game? 🎬🌍🌱 The next round of the albert Suppliers Directory is live and we’re proud to announce that over 30 new suppliers have joined the list to help you bring sustainability into every part of your production. Since launching earlier this year, the directory is a trusted platform for productions looking to make more sustainable choices on set. It’s all about connecting productions with independently vetted suppliers that share the same environmental values and goals. Now with more suppliers on the list, it’s even easier to have sustainability implemented into every part of your production, from catering and costumes to transport and studios. Here’s why you should start using the Directory: ·       All suppliers are vetted and committed to sustainable practices ·        Rigorous, science-backed standards for quality assurance ·        Easy-to-use filters so you can quickly find what you need ·       An admin fee structure that ensures oversight, quality and trust Whether you're just getting started or leading the way in sustainable production, this is your go-to resource to make a real difference🌱💡. Explore the directory here: https://lnkd.in/dfPbj8k #SustainableProduction #Film #TV #Filmmaking #Production #Suppliers #Sustainability #OnSet

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