Olly Hudson

£434,000 in a single month’s revenue but they lost £400!! Matt Tyson's brutal wake-up call shows what happens when you overly focus on top line revenue and lose control of your cost base.. "We had a person for everything. We had outsourced loads of things." But here's the problem - more people and more spending on fancy tools don't equal more profit. Sometimes it's the complete opposite. This was the moment that changed everything for Matt and his business Full episode drops today 🔥

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I cannot believe what a speaker said at brightonSEO today. Don't fake EEAT, despite recommending you to do so on the main stage! I haven't seen the talk, but apparently it was a complete step by step guide on how to fake EEAT to cheat the algo. If you don't have experts for your content here are some things you can do: 1- Use Featured to ask for quotes - this platform connects blogs with real experts to leave you quotes on your articles. Some of them are also writers and can write for you. 2- For example, search for "nutritionist expert" with [journal name] - these nutritionists have writing experience, academic papers experience and tons of mentions and publications under their belt. 3- You need real doctors? visits sites like topdoctors, bestdoctors, zocdoc and similar sites listing doctors. Chances are they want to write for you and look for visibility (otherwise they wouldn't pay those aggregators). 4- You need lawyers? Use the same aggregators for lawyers. Make connections and let them publish on your site. For every category of experts, there are many aggregators, news and publications where these pros hang on. There is no need to fake EEAT - especially when Google specifically said that bios are not that important anyway. What matters are experts' reputations, you can't fake those.

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Your agency's positioning is currently a buffet. A bit of brand. A pinch of PPC. A ladle of ‘we also do…’ Everything's laid out so prospects can pick and mix. You’re hoping the more you serve, the more they’ll scoff. But clients aren’t hungry for loads of half-baked options. They want a signature dish; that thing only you can deliver. Or they want a tasting menu; an end-to-end journey guided by your genius. So stop cooking for everyone. And become the place they queue for. #marketingagency #creativeagency #digitalagency #advertisingagency #agency

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Google Ads isn’t hard. But if you’re spending £25,000/month and your agency is checking the account once a week... it definitely is. That's what I saw in one of the ad accounts I audited recently. At that level, it CAN'T be “set and forget.” It’s a daily optimisation game. Here’s what breaks when no one’s paying close attention: ❌ Budget caps hit early → missing peak hours ❌ Search terms drift → money going to irrelevant queries ❌ Smart Bidding overreacts → CPA spikes, volume drops ❌ Competitor moves go unnoticed → your ads get outbid ❌ Broken tracking flies under the radar → decisions made on bad data At £25k/month, here’s what good management actually looks like: ✅ Daily checks on performance + pacing ✅ Search term reviews 2–3x/week ✅ Real-time alerts for spend anomalies ✅ CRO feedback loop with your team ✅ Weekly tests across the account The higher the spend, the tighter the feedback loop needs to be. Because wasted days = wasted thousands. #GoogleAds #PaidSearch #PPC

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Stop paying money to drive traffic to bad websites!!! I've seen an influx of businesses hiring people who do what I do, PPC and paid social ads, and on looking up their website I've been rocked to my core at times 🤯 Navigation that doesn't work, sites that load so slowly - I've fallen asleep at my desk before they're finally done, a UX that resembles something from days of old and copy that's been translated into pigeon English. Why would you pay money to drive traffic to websites like this? It won't do you any favours as a brand and you'll be wasting your hard earned ad budget. Before you go about hiring a PPC and paid social specialist, make sure your website is fully functional first, loads super fast and has no broken links, buttons or navigation. Plus if you have a catalogue of products, make sure the user journey in purchasing these products is optimal. A good digital marketing or website design agency should be able to provide you with an audit to make sure your site is ready for a bunch of traffic. Save your PPC manager a massive headache - get the site ready for ads FIRST!!

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7 traits of an awful B2B website... 1. A sliding Hero banner giving mixed messages 2. Say you’re award winning but show no proof 3. No book a meeting calendar option 4. Copy that only talks about yourself 5. Boring written testimonials 6. No pricing page 7. No personality What am I missing?

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