Rak Patel

What a day! Yesterday Thinkbox Vision’s event saw many marketeers gather to explore the TV industry and the role advertising continues to play.   Our Chief Commercial Officer, Rak Patel was amongst the industry experts reflecting on the current state of play, speaking on a panel alongside commercial leads from Sky Media UK, ITV and Disney to discuss where TV is going and how it will better serve brands.   Key takeaways from the session include: - Reach, Trust & Effectiveness: TV remains a trusted platform, delivering reach and reliable results for brands in a fast-changing environment. - Industry Collaboration: Initiatives like Project Lantern are driving progress, creating universal measurement standards and increasing accessibility—especially for SMEs. - Positive Regulation: Governance and oversight provide brands with the confidence to invest in TV, knowing their campaigns are in a safe and effective space.   Attendees then got to hear the latest news from Project Lantern, a joint measurement initiative between Sky, ITV and Channel 4. As well as insights into the Educating Yorkshire series with Mr Burton sitting down with Twofour’s David Clews and AJ Odudu.

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As the son of a retired music teacher who also loves cars - this campaign struck a chord. A digital Out-of-Home campaign from Audi UK translating the engines of its RS models into sheet music 🎼🎵 Each creative features a single line of sheet music, created by composer Ben Parry, that translates the notations of a specific Audi model named underneath - such as the E-tron and RS3. The campaign is a great example of the opportunities on offer to be brand bold and demand audience attention creatively through the public screen of OOH. Read more in Campaign: https://okt.to/wkbB1V #jcduk #OOH #audi

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Barb has officially added YouTube to its TV-set audience measurement framework - but does the data tell the full story? In his latest thought leadership piece for The Media Leader UK, Director of Data, Tech & Product, Graham Swallow breaks down:  📊 Barb’s reporting covers just 200 of YouTube’s 4.6M+ monetising channels - what does that mean for accuracy?  🧠 How panel-based TV measurement stacks up against YouTube’s real-time platform data  🚀 The bigger question: how to reach audiences effectively across formats, screens, and viewing behaviours With over 1,000 social channels under our global network, Graham shares insight into how measurement must evolve to reflect YouTube’s true scale, speed, and fragmentation. Read the full article here: https://lnkd.in/duV2Kzcb

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How should brands navigate AI search? 🔎 In the latest episode of The Media Leader Podcast, Paul Bland, Chief Digital Officer at Havas Media Network UK, unpacks how AI-driven search is rewriting the rules of brand visibility. This conversation follows the launch of Brand Insights AI, Havas Media Network UK’s custom-built tool designed to help brands understand and optimize how they appear across leading AI platforms. Listen now and discover how to stay visible in the evolving search landscape https://lnkd.in/e6RmgHrj 🎧 #HavasProud #AISearch #AI #ConvergedAI #BrandInsightsAI The Media Leader UK | Havas Media UK

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In an interview with MediaCat UK, our group head of strategy, Emily Fairhead-keen, and strategy partner, Dan Holt, explore how brands can reconnect with real people in an era dominated by data and automation.    As marketing has become increasingly distanced from the people on the other side of the screen, Human Experience (HX) offers a reset. A way to design media that’s empathetic, useful, and trustworthy.   At the heart of HX are five core human levers that brands should engage with: 🌱 Growth 🏆 Esteem ❤️ Love 🎭 Distraction 🔒 Certainty    These levers reflect the underlying needs that media should serve, not just target. A great example is our work for Ocado Retail’s #LifeDelivered campaign, where we prioritised high-attention, positive channels like cinema and podcasts to deliver entertaining and useful media that resonates deeply.   HX is our call to rethink how we connect, communicate, and create value through media.   Read the full interview here: https://lnkd.in/drJjvepq #HumanExperience #HX #MediaCatUK #MakingMediaMeanMore #CloserToPeople #CustomerCentric #MediaStrategy

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