Raphael Güller

Gousto’s VP Marketing Anna Greene spoke to Marketing Week about prioritising profitable growth and our ambitions to take on more share of stomach outside the meal kit market. Anna’s key takeaways: 1️⃣Ambition + rigour = sustainable growth “Pairing ambition with real marketing rigour and discipline” means interrogating every part of the marketing mix for efficiency and making the brand and product work tighter together to boost customer lifetime value. 2️⃣ Rethink who you’re really competing with Forget obsessing over market share. For Gousto, if it’s eaten for dinner, it’s competition. 3️⃣ Winning behaviour change, not just brand switching  We’re challenging deeply ingrained grocery habits - our job is to get customers to believe there is a better way to plan, shop, and cook their meals. 4️⃣ Risk is built into the plan Efficiency can smother innovation, so Gousto uses the 70:20:10 model - with 10% of budget protected for experimentation with a “tolerance for risk.” 5️⃣ Lead the dual agenda “We need to deliver the numbers today and build a brand that grows tomorrow.” Balancing short-term performance with long-term equity is the job.

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“The only cases we have seen where huge transformation with AI doesn’t also deliver significant double-digit year-one savings are when the client isn’t looking at a big enough piece of their business to transform.” A great piece in The Drum from Brandtech Partner and Head of Emerging Technology Rebecca Sykes on the big conversations she’s having with brands as they scale Gen AI across their marketing. Link in comments 👇

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Lansdowne European Strategy Portfolio Manager, Daniel Avigad, recently spoke with Citywire Selector’s Olivia Bybel about why Europe's structural challenges—from resource scarcity to internal market fragmentation—are now creating compelling opportunities for investors. Read the full article here: https://lnkd.in/e2-j9D5u.

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Amina Folarin isn’t a marketer 🙅 Yet as OLIVER Agency’s UK group CEO, she heads up an organisation that claims to be the first and only company to design, build and run in-house agencies and ecosystems for brands. But how does someone without a marketing background end up leading one of the UK’s top marketing agencies? Read Catalyst magazine to find out: https://bit.ly/4o8pive #MyCatalyst #MarketingAgency #MarketingLeadership

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We’re thrilled to announce Brave Bison’s acquisition of leading strategy and insights consultancy MTM!         With an impressive client roster featuring the likes of Google, Samsung Ads, Figma, Formula E, England & Wales Cricket Board (ECB), Sky Sports and BBC, MTM is a trusted audience strategy and insights partner for major global businesses. 🌎      MTM helps some of the biggest names in technology, entertainment and sport scale new business models, evolve products, shape positioning and reframe their relevancy in line with rapidly evolving consumer behaviours, cultural trends and commercial realities. As they join the Brave Bison universe, we become “uniquely positioned to help tomorrow’s super brands capitalise on complexity,” as our CEO and Executive Chairman Oli Green puts it.       Operating alongside but independently from our existing marketing and technology divisions, MTM will form our new insights and consultancy division. This will combine MTM’s depth of industry knowledge and breadth of research methodologies with our agile operating model and proprietary AI tooling across Brave Bison, SocialChain and Engage Digital Partners.      Welcome to the herd team MTM! We can’t wait to get started together on this new chapter. 🤝    Read more here: https://lnkd.in/ejHDNS93

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Trust is everything, and our new UK report with London Research shows just how powerful it is, especially in the finance sector. 78% of UK consumers are influenced by customer reviews, and our reviews can make a big difference. In fact, ads with Trustpilot signals are 14 times more likely to be clicked, and websites using them see an increase in trust, brand affinity and conversions. Check out the full report: https://lnkd.in/d5pe4-77.

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Second-hand fashion marketplace Vinted is launching a new TV series on Prime Video called ‘RE/Style’, hosted by presenter and former model Emma Willis. It’s a six-part competition, spotlighting rising designers from across Europe who create “runway ready looks” using only second-hand clothes. The series will feature eight emerging fashion designers, from the UK, Italy, Spain and France, who will compete to create capsule collections. The series’ finale will see the two finalists unveil bespoke collections inspired by their standout looks from the show. The items will then be sold exclusively on Vinted, with all profits donated to Oxfam, “underscoring the show’s commitment to #circularfashion and social impact”. From 13 October 2025, fashion enthusiasts can also shop on Vinted for the very items used by the wardrobe designers to create the show’s looks. The items will be sold exclusively on Oxfam’s Vinted page. #preloved #circularity #fashion #design #upcycling

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