Shabeer Ahamed

𝐑𝐓𝐎 𝐢𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐚 𝐥𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬 𝐩𝐫𝐨𝐛𝐥𝐞𝐦. 𝐈𝐭'𝐬 𝐚𝐧 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐛𝐥𝐢𝐧𝐝𝐬𝐩𝐨𝐭. For every D2C brand, RTO means more than a failed delivery, it means blocked working capital, lost revenue, increased cost, and a customer you may never win back. Over the last year, our team at Shipway by Unicommerce has been heads-down, working closely with thousands of brands, studying the patterns behind millions of shipments not just to reduce RTO, but to understand why it happens. 𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐚𝐭 𝐠𝐚𝐯𝐞 𝐛𝐢𝐫𝐭𝐡 𝐭𝐨 𝐒𝐡𝐢𝐩𝐍𝐨𝐭𝐞𝐬, 𝐨𝐮𝐫 𝐟𝐢𝐫𝐬𝐭 𝐥𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬 𝐢𝐧𝐬𝐢𝐠𝐡𝐭 𝐫𝐞𝐩𝐨𝐫𝐭. This isn’t a vanity report. It’s a reality check. 🔍 We built it because brands kept asking us: Why are my returns high in some cities but not others? Is CoD always this risky? Is there a way to predict and prevent bad orders before dispatch? And most importantly: What are we missing? What we uncovered is now in ShipNotes. But more importantly, what we’re building is already live: 🚀 Risk intelligence baked into order processing 💬 WhatsApp-based customer verification and address correction 🤖 AI-powered fraud scoring and human-in-the-loop calls 🛡️ COD intent confirmation that goes beyond just OTPs Every RTO avoided is a customer experience protected. Every successful delivery is a promise kept. 𝐑𝐓𝐎𝐬 𝐦𝐚𝐲 𝐧𝐞𝐯𝐞𝐫 𝐛𝐞 𝐞𝐥𝐢𝐦𝐢𝐧𝐚𝐭𝐞𝐝 𝐞𝐧𝐭𝐢𝐫𝐞𝐥𝐲. 𝐁𝐮𝐭 𝐚𝐭 Shipway by Unicommerce, 𝐰𝐞 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐞𝐲 𝐜𝐚𝐧 𝐛𝐞 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐭𝐥𝐲 𝐦𝐚𝐧𝐚𝐠𝐞𝐝, 𝐦𝐢𝐭𝐢𝐠𝐚𝐭𝐞𝐝, 𝐚𝐧𝐝 𝐦𝐨𝐧𝐢𝐭𝐨𝐫𝐞𝐝 𝐢𝐧 𝐫𝐞𝐚𝐥 𝐭𝐢𝐦𝐞. 𝐒𝐨, 𝐥𝐞𝐭’𝐬 𝐫𝐞𝐛𝐮𝐢𝐥𝐝 𝐭𝐫𝐮𝐬𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐥𝐚𝐬𝐭 𝐦𝐢𝐥𝐞.

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𝐔𝐧𝐩𝐚𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐞𝐚𝐧𝐮𝐭 𝐁𝐮𝐭𝐭𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐎𝐧 𝐁𝐥𝐢𝐧𝐤𝐢𝐭'𝐬    Thrilled to share some fascinating insights from our recent analysis on Blinkit , specifically exploring the #PeanutButter and 'Liquid' food category performance! The data provides a clear picture of evolving consumer trends and competitive strategies within India's quick commerce space. Here's what stood out: 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐒𝐞𝐚𝐫𝐜𝐡 𝐏𝐚𝐭𝐭𝐞𝐫𝐧𝐬: A significant lean towards generic searches (65%) initially, yet a notable and growing surge in branded searches (now 35%), indicating increasing brand-led consumer intent. 𝐌𝐚𝐫𝐤𝐞𝐭'𝐬 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐋𝐞𝐚𝐧: The 'Liquid' category (including peanut butter) is heavily weighted towards premium price segments (76% market share), suggesting Indian consumers are actively seeking and willing to pay for higher-value products. 𝐁𝐫𝐚𝐧𝐝 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Pintola leads comprehensively, excelling across all price points (value to high-premium) and dominating both crunchy and creamy variants, reflecting robust product and market fit. MYFITNESSS effectively leverages aggressive paid visibility to capture significant market share, particularly in major cities. 𝐆𝐞𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: Key metropolitan areas like Delhi, Mumbai, and Bengaluru drive the majority of market contribution, with varying operational models influencing last-mile delivery. These observations offer valuable lessons for any brand navigating the Indian quick commerce landscape. #FMCGInsights #BlinkitAnalysis #MarketTrends #IndiaConsumer #DataAnalytics #BrandStrategy #Pintola #Myfitness #TheWholeTruth #Sundrop #DrOetker #Beastlife #Purefarms #Saffola #Skippy #Amul #HeevaPintolaMYFITNESS #TheWholeTruthSundrop Farms Dr. Oetker IndiaiBeastLifefReliable Products Inc | PureFarms Organicic #Saffola #SkippyAmul India Heeva

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