Soraya Bardasi

New Podcast Episode (in French)🎙️ Grand Seiko Europe President Frederic Bondoux was invited by Lou DANA on the Podcast du Luxe to share his vision on building the Grand Seiko in Europe. From the brand’s expansion across 25 European countries, to the role of Japanese Takumi artisans and the innovation behind Spring Drive, the discussion explores the strategic and cultural challenges of bringing a Japanese high-horology brand to a market traditionally dominated by Swiss maisons. ✨ This episode (in French) offers a fascinating perspective on what defines luxury today. The episode is now available on all platforms: 🎧 SPOTIFY : https://lnkd.in/enwivV_z 🎧 APPLE PODCAST : https://lnkd.in/eJuRAwQE 🎧 DEEZER : https://lnkd.in/ee7JmVWb 🎥 YOUTUBE :https://lnkd.in/eZ64gn6f #Podcast #GrandSeiko #Japan #Takumi #Crafstmanship #Watches

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Isabel Marant needs fresh funds Isabel Marant, one of France’s most important fashion labels, needs to find new financial backers, as lower sales and profits have dented its ability to repay €265 million worth of bonds maturing in early 2028. The brand needs to strike a deal with bondholders or get a cash injection of €150 million from a new investor if it wants to avoid having to file for bankruptcy protection, financial analysts predict. Read more: https://lnkd.in/e9sszThH Montefiore Investment

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Louis Vuitton unveils luxe make-up line "La Beauté" in link with Dame Pat McGrath, the creative director. LVMH’s star brand said the launch expands the House's vision that’s “rooted in travel, creativity, and savoir-faire,” and introduces a “highly curated offering of the finest quality make-up, housed in objets d'art designed to be kept forever”.  It added that it’s “redefining beauty as a lifestyle, as an experience and as a dedicated art form,” and is setting “a new standard in luxury beauty”. What this means in practice is 55 lipsticks (after all, LV is 55 in Roman numerals), 10 balms and eight eye palettes with 20 August set for the Chinese launch, then 25 August as a wider digital pre-launch date and a global debut later next week. The company said those lipsticks, balms, and eyeshadows (priced from $160 to $250) are “objects of desire that echo the trunk-making, artistry, and cultural vision at the heart of Louis Vuitton, each with a McGrath twist. As with the Maison's most iconic pieces across fashion, accessories and fragrance, every detail has been considered, refined, and perfected”. Fashion Network https://lnkd.in/epEHNHwZ

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How I would fix the frustration of Hermès resale & counterfeit 👨🏼‍🔧 In a recent article, CEO Axel Dumas explicitly said that the luxury brand sees the 'secondhand frenzy' as a 'threat' to serve 'real customers'. ❌ Unlike Gucci or Balenciaga, Hermès has NO appetite to legitimize resale. 🔐 Absolute control is most important. So here's what I'd do: ___________________ 1️⃣ Integrate → We'd take craftsmanship one step further and modernize it by sewing an NFC chip elegantly into each new product. 2️⃣ Apply → Potential customers apply through their blockchain-based, encrypted, Maison Profile. This profile includes verified past purchases, event attendance, service history... = a loyalty fingerpint. 3️⃣ Vet → Hermès discreetly vets applicants based on purchase history, loyalty and behaviour (frequency, resale activity, social graph). 4️⃣ Issue → Once approved, the bag's embedded NFC chip is linked to the customer's blockchain-based profile. 5️⃣ Unlock → The user unlocks the Digital Passport when they tap the NFC (only accessible from their verified account, linked with the item they now own). The passport shows the date of production, artisan name/code, leather origin, personal milestones, service options & exclusive content (including private event invitations). 6️⃣ Monitor → Any resale requires re-registration of the bag. When a reseller taps the NFC, Hermès knows the bag changed hands. ↳ 🔴 If resale occurs within a minimum holding period (e.g. 5 years), penalties can apply to the profile like loss of priority access or blacklisting. ↳ 🟢 If service & resale is done via approved channels, the customer retains/grows their status. This is all programmed via smart contracts. 7️⃣ Track → The blockchain profile + NFC system allows Hermès to track every resale event globally. Which markets are reselling most, at what prices, ... It allows for early detection of flippers vs loyal customers and offers absolute market control. They can flood or dry up inventory strategically. ✨ Bonus points: Link the Maison Profile with luxury perks like concierge services at the best malls, airport lounge access across the world, etc. and you've created the ultimate "luxury lifestyle passport". What do you think? Should Hermès roll this out soon? 💬

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