🦁Tony Conte

We’re getting good traffic… but we’re not seeing the leads.... A Head of Marketing in manufacturing said that to me last week. Their SEO reports looked great. Bounce rate down. Page views up. Session time solid. But leadership? Still not convinced. Still questioning the budget. Still seeing marketing as a cost centre. And this is the problem. If your reporting sounds like: “We increased engagement” “CTR is up 12%” “The blog performed well” But not: “We generated 6 qualified leads last month” “Two are in proposal stage worth £75k” “Here’s what we did to drive them” Then you’re not showing impact. You’re just describing activity. And activity doesn’t win investment. Pipeline does! Data shows marketers waste around 37% of their budget on activity that doesn’t drive revenue! That’s the bit your FD hears loud and clear 😬 So if you’re in a traditional sector and marketing still feels slightly detached from sales… It’s time to close the loop. Build your reports like a salesperson. Talk like someone who owns the number. Otherwise, you’ll always be justifying spend. Not growing it. If this hits close to home, feel free to drop me a message. Always happy to compare notes or talk through what might move the dial. #MarketingThatSells #RevenueMarketing #B2BMarketing

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How One Messy Business Name Almost Got a Local Company Suspended by Google Let me tell you a story… I recently worked with a small business owner who had no idea their GBP was quietly putting their business at risk. Here’s what I found: Their official business name was “Elite Home Services Ltd.” But their GBP showed “Elite Home Cleaning & Handyman Services.” And across other directories and citations? Every variation you can imagine: “Elite Home Services,” “Elite Cleaning,” “Elite Home & Handyman,” “ELITE HOME SERVICES LTD”… it was a complete mess. At first, they didn’t think it was a big deal. But here’s why it mattered: → Google saw the keyword-stuffed GBP name and flagged it → risk of suspension. → Mismatched NAP (Name, Address, Phone) across websites, citations, and directories → confused Google → hurt rankings. → Even without changing addresses or phone numbers, just the name differences put their GBP at risk. I could see the panic in their eyes. Losing visibility on Google could cost them leads, credibility, and even customers during their busiest season. Here’s what I did: → Aligned the website and all directory listings so every NAP matched the official registration. → Updated the GBP name to exactly match their legal documentation. → Prepared for reverification, sometimes Google asks for video verification if it’s a physical location. Heads up: → Temporary suspension is possible when you change the name. → But with proper documentation, you can appeal and get reinstated. → Going slow and covering your bases reduces risk, but fear shouldn’t keep your GBP messy. Key takeaway: Inconsistent names = wasted visibility + potential suspension. Fix it now before it costs you leads and credibility. Winter, or peak season, doesn’t wait… and neither do your customers searching for your services. If you want your Google Business Profile optimized, consistent, and safe from suspension, let’s talk. I help local businesses fix their GBP, align their citations, and get found by the right customers. → DM me today and let’s make your business Google-proof.

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Unlocking the Power of Storytelling in Branding Connect emotionally with your audience Showcase your brand's journey Highlight customer success stories Use visuals to bring your brand story to life 👉 Follow The Unspoken Pitch on the journey into selling with visual storytelling #BrandStorytelling #Marketing #Visuals

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When I was leading The National Lottery marketing, we stuck up these behaviours on the walls in our office. Number 3 on this list was critical thinking. I love case studies. But case studies are not proof of rules or marketing laws. They are written by winners, about winners. They leave out the late‑night panics, the bad bets, the abandoned work. What we get is a tidy story. AI makes this worse. Because everything looks plausible and appears credible. Until you dig a little. Critical thinking was a top behaviour I cared about when I wrote my first book. Marketers must question assumptions, look for evidence, stay sceptical but not cynical. Without this, we get lazy thinking, which leads to poor decisions. Now that AI can produce endless confident nonsense, critical thinking has never been more critical. My latest chapter has some practical ways to use AI to counter this. Runwithfoxes.substack.com

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12 things I see in every CEO who work LinkedIn like a boss!! Want followers to turn into revenue? Start here 👇🏼👇🏼👇🏼👇🏼 • You share the stories others won’t. • You argue for your buyers, not against competitors. • Your voice is recognisable in any comment thread. • You turn failures into lessons. • You reply to meaningful comments like they matter. • You hold strong opinions on 2-3 specific topics. • You celebrate other CEOs’ wins, even competitors’. • You share real numbers when it serves the lesson. • You show behind-the-scenes decisions, not just outcomes. • You call out industry BS everyone thinks but won’t say. • You coin signature phrases people quote back to you. • Your content makes people think, “I wish I’d said that.” • You don’t treat LinkedIn like social media. • You treat it like the boardroom of the internet. That’s why some CEOs leverage LinkedIn to scale their business… And achieve their objectives. While others collect vanity metrics and wonder why nothing converts. And then say something like... "LinkedIn is saturated" Or... "LinkedIn doesn't work for my business" The difference isn’t follower count. It’s TRUST count! ---------- I’m Stefan. I help business owners, founders and CEOs turn LinkedIn into a high-trust client engine with authority content, smart outreach, and zero-cringe lead generation. Want to see exactly how this works? Grab my free email course:: https://lnkd.in/eyNAnixC

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Quick test to see if your brand is attracting or repelling your target audience…👇🏼 Take 5-10 pieces of key marketing content that you’ve shared recently and review them using these three questions. 1. Do they attract somebody specific within your ideal target audience? 2. Would your ideal clients feel seen/related to when consuming the content? 3. Is there a direct link back to the problem that you can solve for them? If your marketing content isn’t doing these three things, it’s more likely to get “lost in the noise” Let me know how you get on and if you’re not sure what to do with the results, give me a shout 👊🏼 happy to help. #MarketingTipsFromBali

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