Jon Walsh

Next week, a federal court is kicking off a trial that could reshape the open web – and the future of digital publishing and advertising. The court has already ruled that Google exercised anticompetitive monopoly power in display advertising. But what happens next has implications far beyond just one company. One proposal on the table is forcing Google to sell off its ad tech. While that may sound decisive, simply swapping one owner for another could create new problems – and doesn’t guarantee a fairer marketplace. What matters most is fixing how the system actually works. We need a digital ads marketplace that is fair, while also keeping the Internet free and open for all. More of my thoughts in The Information: https://lnkd.in/gJs47AvN

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🚨 PoV: Blockchain & Crypto marketing teams trying to serve content to 8 audiences segments across 12 different channels... 🎁 'Normal' organisations DO NOT have the complexity that most Web3 go-to-market teams have to deal with. Here's why... 🙋🏽 Diversity: Open ecosystems in Web3 require you to engage app users, token investors, institutions and market intermediaries, app developers, infrastructure providers, and technical partners... All together. Often all in the same campaign... 📱 Breadth: The proliferation of social apps mean that in the Western world alone you need to cover Web, X, Instagram, TikTok, SnapChat, Medium, Telegram, Discord, Reddit and research channels like Messari or Coinmarketcap... 🤷🏽‍♂️ How do you do this without hiring a marketing team of 420 people?... It's NOT easy. But there are some short-cuts: - Be ruthless on which channels you expect to focus for key audiences - Serialise your content calendar (make once, tailor for many channels) - Be very very good at campaign planning - Use AI for automated content generation AND performance tracking - Save 20-30% of your capacity for reactive or localised content... no one wants campaign marketing all the time. People still want fun What's your best marketing hack for serving Web3 effectively? 🚀🌔 #blockchain #technology #management #innovation  

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The fact that Anthropic is raising yet another multi-billion round of funding (this time at a reported $170B valuation) has obscured a terrific piece of research they recently published. This summary from The Washington Post tells the story -- Anthropic's research shows that AI is impacting different jobs in different ways. In some cases, automation (and, yes, job replacement). That's the scary side of the equation. And media headlines that are scary tend to attract more clicks. But in other cases, we are seeing augmentation. In fact, augmentation is outweighing automation by a large factor. That's good news for the future of labor. And perhaps a story not being told enough. We are seeing a massive amount of augmentation in the startup ecosystem due to AI. Founder augmentation is leading "10x founders" to have the capacity to execute faster and more efficiently than ever before. So don't let AI automation scare you. Embrace AI augmentation. https://lnkd.in/e2gRDZMz

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