Amazon Fashion & Sports

Inside the conversation shaping fashion’s future — straight from NYC🗽 Last week, The Business of Fashion and Amazon Fashion & Sports brought together senior brand leaders from the likes of Away, Cynthia Rowley, Gap Inc., Rag & Bone, and Steve Madden for a thought-provoking roundtable in New York. During the session, we explored the future of fashion and sports, sparking lively conversations about market opportunities, changing consumer priorities, and omnichannel strategies shaping global brand success. Abira Chatterjee, MD, New Business Development and Footwear at Amazon Fashion & Sports, Europe, led the discussion, together with Greg Baglione, head of North America strategic partnerships at Amazon Fashion & Fitness, with BoF co-host Sophie Soar.    Here are three key takeaways from the discussion:      1. Strategic European expansion: Leaders emphasised that successful entry into Europe requires a balanced approach — moving beyond pure direct-to-consumer to explore strategic partnerships that can solve fulfilment challenges and provide local market expertise.  2. Growth solutions: Executives highlighted how teaming up with established retailers can accelerate international growth. From shared infrastructure and simplified cross-border logistics to customer-led technology and innovation, these collaborations can make global expansion far more seamless.  3. Channel strategy evolution: Brand leaders also spoke about the need to stay true and consistent to a brand’s story while tailoring product assortments for each channel. One standout example was an influencer collaboration that sold out in just an hour, proof that matching the right products to the right channels can make all the difference. A huge thank-you to everyone who joined us and shared their insights and experiences. Your ideas and perspectives are helping chart fashion’s future. For a deeper dive into the insights shared during the session, read more here: https://lnkd.in/ezgvwaE2 📸 ©️:Images: BFA/Quadir Moore #AmazonFashion #FashionLeadership #FutureOfFashion #OmnichannelRetail #ConsumerTrends

Introducing ‘City Adventure’ – the Autumn ’25 campaign from Luxury Stores at Amazon.  This season, we’re celebrating self-expression against the energy of vibrant urban backdrops and timeless autumn settings with styles from ALTUZARRA, EUDON CHOI LTD, Giuseppe Zanotti, Larroude Inc., and more. Luxury Stores at Amazon is redefining what luxury means today: not just aspirational but also innovative, empowering, and inclusive. By blending editorial storytelling with thoughtful curation, we’re creating authentic experiences that feel personal to every customer.  For brands, it’s an opportunity to connect with audiences in fresh and meaningful ways. For customers, it’s a chance to discover luxury that resonates with their own style, story, and city adventure.  “We are excited to share the ‘City Adventure’ campaign, which combines editorial storytelling, exceptional quality, and Amazon’s signature speed in one experience. We are proud to pair the visual richness of luxury retail with our convenient shopping experience, creating a curated environment that’s personal and relevant for every customer,” says Priyanka Wadhawan, Director of Amazon EU Fashion & Sports Marketplaces. Explore the campaign and find your own take on luxury this season: https://lnkd.in/eGZ-du-4 #LuxuryFashion #AmazonLuxuryStores #AW25 #FashionCampaign #StyleInspiration #RetailInnovation

A night to remember in Paris ✨ We were thrilled to collaborate with The Business of Fashion to celebrate the BoF 500 Class of 2025 in Paris, unveiled on Friday morning, and brought together at an exclusive brunch co-hosted by Imran Amed and Jenny Freshwater, VP of Amazon Fashion & Fitness. The Class of 2025 was further celebrated at the annual BoF 500 Gala. Set against the dazzling backdrop of the iconic Shangri-La during Paris Fashion Week, the evening brought together fashion’s most powerful creatives, muses, executives, and catalysts from across the fashion industry globally.  Hosted by The Business of Fashion in collaboration with Amazon Luxury, the evening radiated energy and inspiration as the BoF community gathered to celebrate those shaping the future of style, culture, and creativity. Hand-curated each year, the BoF 500 is the definitive index of the people shaping the global fashion business. What began in 2013 as a list of 500 is now a diverse community of 1,613 people from 98 nations. Jenny Freshwater and Trisha Gregory, Chief Brand Officer for Amazon Luxury, joined leaders from across the industry for a night of connection and inspiration.    “We are so honoured to be part of the BoF 500 Gala,” said Jenny Freshwater of Amazon Fashion & Fitness at the event. “The creativity and sense of celebration and inclusion in the room is inspiring. It’s remarkable to see such a wonderfully diverse and innovative collective of visionaries gathered here in Paris.” Learn more about The BoF 500 Class of 2025 here: https://lnkd.in/gt8Vp6hN #BoF500 #ParisFashionWeek #FutureOfFashion #FashionInnovation #LuxuryFashion #GlobalFashionCommunity

Women’s football is more than a game – it’s a movement.      As a proud partner of UEFA Women’s Football, and the official online retail sponsor of all UEFA Women’s Football competitions, Amazon is delivering for fans of women’s football. The women’s game has never been stronger: the UEFA Women’s EURO 2025 in Switzerland became the highest-attended tournament ever – with the overall average attendance per game topping 20,000 for the first time*. It also caught the attention of global audiences with 412 million worldwide tuning in for live TV coverage*. What’s more, in the last four years the number of women and girls playing football in the UK has increased by 56%**. We’re thrilled to play a supporting role in this incredible growth, connecting fans with the sport they love and creating experiences that celebrate the passion, style, and energy of women’s football. Here are some of the ways we’ve brought this to life: 1. We have an exclusive merchandise range of UEFA Women’s Champions League-branded apparel and accessories that are not available anywhere else. This is in addition to a newly revamped Women’s Football Shop across nine European stores, with thousands of curated products and fast delivery, to cater not only to women’s grassroots football players but also to fans of the game, no matter their level of interest or commitment, making it easy to show their support. 2. During the record-breaking UEFA Women’s EURO 2025, we hosted pop-ups across five European cities. Thousands of fans enjoyed surprise talent appearances, interactive football challenges, and getting hands-on with Women's Football Shop merchandise. 3. We’re extending our collaboration with UEFA Women’s Football through to 2030, reaffirming our support for the women’s game.  Through our partnership with UEFA Women’s Football, we’re proud to be delivering great selections, value, and fan experiences, helping to grow the game at every level – from grassroots to the global stage. Explore the Women’s Football Shop: https://lnkd.in/egK2trhf Explore the UEFA Women’s Champions League Store: https://lnkd.in/eiHhtfTH   *Source: UEFA Women’s EURO 2025 Tournament Summary **Source: The FA News, 2024   #WomensFootball #WomenInSport #FootballForAll #GameChangers

From the runway to the running track, caffeine keeps us going. This International Coffee Day, we’re curious to see how coffee is fuelling your fashion and sports moments. Are you a classic espresso, a trendy oat milk latte, or somewhere in between? Vote for your go-to coffee below! Or is your coffee order too unique to fit in a poll? Share your special order with us in the comments! #InternationalCoffeeDay #CoffeeCulture #FashionAndSports #CoffeeLovers

Welcome, Charles Tyrwhitt 👔  The British menswear brand is now live on Amazon Fashion & Sports UK – bringing timeless style and quality craftsmanship to even more customers.    From tailored logistics with Amazon’s Pan-EU Inbound Consolidation Service (PICS) to expanding through Amazon Business and building long-term growth with Amazon Ads, Charles Tyrwhitt is scaling smart with Amazon.  Ute Trunte, Senior Category Leader, Amazon Fashion & Sports, says, “We’re pleased to welcome Charles Tyrwhitt to Amazon Fashion & Sports UK – such a great addition to our fashion selection. By combining its timeless menswear with our Pan-EU logistics, Amazon Business reach, and advertising expertise, we will delight our customers and help the brand to scale efficiently.” Swipe through to see how the brand is tapping into new opportunities and to hear from Simon Gaffey, International Director at Charles Tyrwhitt. 👇 #AmazonFashion #Ecommerce #Menswear #AmazonLaunch #Retail

Where fashion, community, and creativity collide. Last week, the Amazon Fashion & Sports team joined AllSaints at #LondonFashionWeek as the East London-based label unveiled its SS26 collection at the Tate Modern. The event beautifully brought together style, design, and connection. This year, we collaborated with AllSaints to invite creators from the Amazon Influencer Programme to experience the show up close. We also live-streamed the show on the Amazon Fashion EU Instagram account, bringing the front-row energy to our 500K followers. And what’s even more exciting? Our collaboration with AllSaints continues to grow. The brand is stepping into its next chapter with Amazon, soft-launching in France and Italy and setting the stage for further growth across Europe. Abira Chatterjee, MD, Footwear and New Business Development, Amazon Fashion & Sports EU, shared: “The show perfectly captured what makes AllSaints so special – its ability to continually create inspiring collections that resonate with a style-conscious and diverse audience. Seeing creators and devoted AllSaints fans come together reinforced why we’re so excited to bring this distinctive brand to Amazon customers across Europe. The energy was electric, and it reminded us why AllSaints has such a passionate following.” Looking ahead, we’re working with AllSaints to explore fresh ways to connect brands with customers, and we can’t wait to see where the journey takes us next. #AmazonFashion #AllSaints #LondonFashionWeek #GlobalExpansion #FashionCollaboration

When timeless craft meets modern scale. ✨  Movado Group, Inc is accelerating its growth across Europe with Amazon.    Since 2017, this iconic watchmaker has leveraged Amazon’s tools—from Pan-EU Inbound Consolidation and customised Gift Finder campaigns to Amazon Ads strategies— to scale fast, simplify operations, and expand into new categories and markets across Europe. Swipe through to see how Movado is reaching more customers across Europe with Amazon and hear from Marcel Faivet, VP Operations EMEA at MGI Luxury Group, S.A. about the collaboration👇    #Ecommerce #RetailGrowth #DigitalTransformation #PanEU #BrandScaling

When strategy meets collaboration, exciting things happen. Earlier this month, the Amazon Fashion & Sports team had the pleasure of joining Marc O'Polo SE’s Partner Day in Frankfurt. It was inspiring to hear about the brand’s growth ambitions, international expansion plans, sustainability initiatives, product innovation, and unwavering commitment to customers. On the day, we also had the opportunity to connect with the brand individually, to discuss how we can build on our collaboration to drive customer-first innovation and long-term growth in Europe. The conversations reinforced the importance of working side by side with fashion brands to co-create strategies that reflect their unique strengths and ambitions.   Marc O’Polo shared: “We are delighted to have Amazon joining our Marc O’Polo Partner Day. Together with Amazon Fashion & Sports, we are excited to shape the future of fashion, focusing on customer commitment, international growth, and sustainability. This partnership represents a significant step in our strategic vision for the future.” Reflecting on the event, Federico Bonacina, Sr Category Leader Apparel IT/ES at Amazon Fashion & Sports, shared: “Marc O’Polo Partner Day was the perfect chance for us to align our priorities and create new opportunities together. It is clear that when we work together, we can create a meaningful impact for customers across Europe.” We look forward to unlocking new possibilities with Marc O’Polo and driving long-term growth together. #FashionInnovation #StrategicPartnership #SustainabilityInFashion #FutureOfFashion #FashionIndustry

Welcome to our latest episode of #CoffeeChats!   We’re speaking with Shashank Kidiyur Sathish, Head of Data and Analytics at Amazon Fashion & Sports Europe, to explore his exciting take on the future of AI and data at Amazon.  ☕ Hi, Shashank. Can you tell us more about your current role and how data contributes to Amazon’s success?   At Amazon, data is instrumental to how we make shopping easier, more inspiring, and more personalised for customers. My team works with brands, business stakeholders, and software development teams to turn data into high-impact initiatives. We focus on solving complex problems through data products and experimentation that help brands grow and customers find exactly what they’re looking for. Additionally, we drive data literacy and AI upskilling for internal teams through training and knowledge sharing.   ☕ What have been some of your key achievements in innovating in recent years?    One of the achievements I’m especially proud of is creating a customised insights tool that gives fashion brands data on sales performance, inventory velocity, forecasts, and the impact of new-to-brand customers, to empower leaders to make better-informed decisions. It started within Amazon Fashion & Sports, but the impact was so strong that it’s now being used across other categories in our European stores.  ☕ How do you adapt to working with tech at scale, and what drives you in this ever-evolving field?   In a world where new tools appear almost every day, it can be tempting to chase the latest shiny innovation. But at Amazon, we always start by asking a simple question: what problem is the customer facing, and how can technology truly help solve it at scale? That mindset keeps us grounded while still encouraging curiosity. I love exploring emerging technologies and testing them with my team. Over time, that culture of learning and rapid experimentation is what allows us to bring meaningful value to our brands and customers.  ☕What are you most excited about going forward? What excites me most is how quickly AI is becoming part of our daily work. For my team, it’s already helping in practical ways – from summarising meeting notes to speeding up coding and unlocking insights from complex data. This rapid evolution of technology and our adoption of it is presenting new and amazing opportunities to elevate the experience for our brands and customers – and this is just the beginning! #ArtificialIntelligence #DataAnalytics #Technology #Innovation #DigitalTransformation #Ecommerce #Leadership