Main conclusions:

First, the release of the questionnaire to determine the target consumer groups; second, through the hierarchical analysis method to build the relevant evaluation system; and finally, according to the evaluation system algorithm to derive the weighted ranking of the design program for the evolution of the design program to derive the Nanfeng Nuo Native Cultural and Creative Products final design program and application of the practice. Innovation: the use of hierarchical analysis in Nanfeng Nuo culture and blind box design to protect the applicability of the design method to avoid extracting user needs and preferences when the subjective one-sidedness clears Nanfeng Nuo’s creative design elements and design goals.