Information Culture and the Archival Record
Author(s): Steven Lubar
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Source: The American Archivist, Vol. 62, No. 1 (Spring, 1999), pp. 10-22
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The American Archivist
Information Culture
and the Archival Record
Steven Lubar
Abstract
New technologiespose new challengesfor archivistsnot only becausethey change the mat-
erialnatureof archives,but also becausetheychange ideasabout informationand its place
in our culture.This articleuses contemporaryculturaltheoryto considerthe intersections
of information,culture, and technology in archives.It argues that context is essential to
understandingarchivesand thatarchivesare creatorsand reinforcersof powerand author-
ity. Finally,it considerstwo archetypalarchives,assemblagesof clay tokens in the ancient
NearEast,and today'sWorldWideWeb,to suggestthe importanceof consideringarchives'
connectivityand context in order to understandtheiruse and power.
technologies pose new problems for archivists. Archivists have
responded with a vast literature describing those problems and sug-
gesting waysto deal with the challenges of the new technologies. In this
article, I want to step back a bit from the problems and proposed solutions to
look at the bigger picture. I argue that new technologies are changing not just
the materialnature of archivesbut also the verynotion of information.They are
reshaping our ideas about information and our ideas about culture. To under-
stand these changes, we must situate information and archives into their
largercontexts. This article considers, in a general sort of way,the intersections
of information,culture, and technology that arisein creatingand using archives.
My thinking about information in archives comes, in part, from my work
as a museum curator. Curatorsare concerned about the value and meaning of
the historic artifactsin their collections because the meaning of material cul-
ture is, by its nature, obscure. The artifactswe hold were created to be used, not
read, and so we have to learn how to read them. Objects are open to inter-
times.
pretation; they mean different things to different people at different
Thisarticleis a revisedversionof theauthor'skeynoteaddressat the 1997 annual meetingof theSodetyofAmerican
Archivistsheldin Chicago.
10 The American Archivist, Vol. 62 (Spring 1999) : 10-22
Information Culture and the Archival Record
Objects are context-sensitive, and the context is as important as the object
itself. They are interactive: to understand them, we must consider their webs
of interrelationshipswith other objects,with archivesand printed materials,and
with people. Curatorshave had to teach their users- historians and museum
visitors alike- how to read material culture. Over the years, curators have
developed a body of material culture theory that is used to understand the
meaning of our artifacts.
Archivists,on the other hand, can take meaning for granted. For the most
part, the material that archivists deal with was created intentionally to hold
meaning. That is, the words were written on paper, or the images exposed on
film, or the bits aligned on magnetic tape in order to record information. The
original intent of these records is not alwayswhat makes them of interest to
archivistsor to those using them in an archives, true, but that they had mean-
ing, and can continue to have meaning, seems to go without saying.That's why
they are held in archives.
In recent years the interests and techniques of archivists and curators
have begun to overlap in new ways. This is happening for several reasons.
Curatorsare beginning to learn how to read artifactsas documents, and thus see
that their work is more archival than they might have thought. New tech-
nologies have changed the nature of archivaldocuments, making them more
like the objects in museums. Archives are becoming more like the artifactsof
material culture- not only physically, but in terms of meaning as well. But
perhapsmost importantly,new waysof thinking about the nature of technology,
knowledge, and power are changing the wayswe think about both museum
artifactsand archives.
New Ways of Thinking about Archives
Today,it seems to be statingthe obviouswhen we saythat archivesare tech-
nological productions, and that to understand them we need to pay attention
to the technology. Archives,as never before, are clearlytechnological creations.
The rise of electronic records has changed the waywe create archives, the way
we use them, the waywe think about them. But archiveshave alwaysbeen tech-
nological productions. Today, it seems to be stating the obvious to say that
archivesof electronic messages- say,the WorldWide Web- are complex inter-
connected creations- but I believe that's alwaysbeen true, for all kinds of
archives. Today, the ubiquity and importance of information is obvious; but
information has played a central role in culture for a very long time.
The very obviousness of the new technologies, and the scale and speed of
technological change, has called our attention to the fact that recordkeeping
has alwaysdepended upon technology. But the new technologies suggest new
ways to think about archives, both old and new. The archival record is the
II
The American Archivist
record of what I like to call an information culture. Archivesreflect notjust new
technologies, and not just what is written on paper, but also the changes in cul-
ture that accompany changing technology. The meaning and use of archives
change as our information culture changes. This has been true since the begin-
ning of historical records, but is increasinglyapparent and important today as
we rely more and more on electronic records.
New waysof thinking about information and knowledge are also changing
the waywe view archives. In the forefront of this change is a group of French
philosophers, sometimes called the poststructuralists.I'll be calling on these
philosophers - among them Jacques Derrida, Michel Foucault, and Jean-
François Lyotard- to help us understand the nature of archives.
Poststructuralistsfocus on issues of language, knowledge, power, and
technology, raising questions about the instabilityof "textuality,"and the con-
stant remaking of meaning in language. They tryto move "beyondall forms of
reductionist, totalizing interpretations of texts. . . . The meaning of texts, for
poststructuralists,results as much from the act of reading as from the act of
writing, and that being so, the diversityof readers leads to the conclusion that
texts have multiple, even infinite, meanings."1The poststructuralistshave also
focused on technology, pointing out "the convergence of contemporary criti-
cal theory and technology."2And they have identified archivesas a place of lan-
guage and technology where knowledge and power coalesce and "instabilityof
textuality"takes place.
Let me outline my argument from here out. I want to look first at creat-
ing and using archives. Here, I will consider the nature of texts removed from
their original contexts and resituated in archival contexts. Next, I will look at
archives and technology. In particular,I want to examine archives as a source
of power and question the relationship of modern technological society to its
archives.In the third section I will present two historical examples of the tech-
nology of archives. Finally, I will suggest some of the waysthat this theoretical
and historical discussion might change how we think about archives.
Creating Archives
Why are there archives? Here I want to introduce a wonderfully evoca-
tive, if extremely difficult, book: Jacques Derrida's ArchiveFever.This book is
about the complex relationship in archives of memory, archaeology, and the
archontic- that is, the power of the state as keeper of archives. Derrida starts
1MarkPoster, TheMode
ofInformation:Poststructuralism
and Sodai Context(Chicago: University of Chicago
Press,1990), 81.
2
George P. Landow, Hypertext:The Convergenceof Contemporary
CriticalTheoryand Technology(Baltimore
andLondon:Johns HopkinsUniversityPress,1992), especially27-30. Foran analysisof Derrida'sposi-
tion on the relationshipof computertechnologyandpoststructuralism,
see Poster,ModeofInformation,
100-101.
12
Information Culture and the Archival Record
with the origins of archives, posing questions about the relationship between
recording and remembering:
Weareenmald'archieve: in need of archives.. . . [We]burnwitha passion. . .
neverto rest,interminably, fromsearchingfor the archiverightwhereit slips
away. ... It is to have a compulsive,repetitive,and nostalgicdesirefor the
an
archive, irrepressible desireto returnto the origin,a homesickness,a nos-
talgiafor the returnto the mostarchaicplace of absolutecommencement.
No desire,no passion,no drive,no compulsion. . . canarisefora personwho
is not already,in one wayor another,enmald'archieve.5
Now,bywayof explanation:Derrida's"archive" is not the sortof archivesthat
employs members of the Society of American Archivists. It is an archive in a
more psychoanalytical,more cultural sense. Derrida defines an archive in the
most general way:an archiveis a public, prosthetic, memory. That is, it is a place
where we use technology to improve our memory and make it availableto oth-
ers. As places of memory and of technology, archives are a place of origin and
a place of perpetuity, a place of stasis and of order. As public places, they are
places of secrets yet also of discovery. "Archivefever," then, is the desire for
memory, the urge to remember in both senses of the word: both to store in
memory and to retrieve from memory.
Derrida'spoint is that "archiving" - our prosthetic memories, or technolo-
gies of remembering- does not just affect archives.It also affects the nature of
the archived work. The process of saving into memory, of "archiving,"and of
removing from memory back into our lives, shapes the process of production
of memory, of knowledge, of the self. Derrida continues:
the archive... is not onlythe placeforstockingandforconservingan archiv-
able content of thepastwhichwouldexist in anycase, such as, withoutthe
archive,one stillbelievesit wasor willhavebeen. No, the technicalstructure
of the archivingarchivealsodeterminesthe structureof the archivable content
even in its verycominginto existenceand in its relationshipto the future.
The archivization producesas muchas it recordsthe event.
Archivaltechnology, in other words, determines not merely the "moment
of the conservationalrecording,"but also "theveryinstitution of the archivable
event."4In other words, how we remember shapes what we remember.
Now, Derrida is famously opaque and obscure, and he seems to revel in
these qualities. (We only read him because he raises such interesting questions,
because he makes us think about things in new ways.) But in some ways he is
repeating an earlier, equally difficult but rather more popular philosopher,
LewisCarroll.I am referring,of course, to that obscure and peculiar book, Alice
3
Jacques Derrida, ArchiveFever:A Freudian Impression,trans. Eric Prenowitz (Chicago: University of
Chicago Press, 1996), 91.
4 Derrida, ArchiveFever,16-18. Emphasis in original.
13
The American Archivist
ThroughtheLookingGlass.The White Queen, explaining the advantagesof liv-
ing backwards,tells Alice: ". . . there's one great advantagein it, that one's mem-
ory works both ways."Alice is annoyed, and replies, "I'msure mineonly works
one way. ... I can't remember things before they happen," only to be scolded
by the White Queen: "It'sa poor sort of memory that only worksbackward."5
An archives,Derridaargues,is more like the White Queen's notion of mem-
ory than it is like Alice's common sense notion of memory.It worksboth forward
and backwards.Yes,we use an archivesto remember things after they happen.
But if we think of the records in archivesas points of inscription, as sites of cul-
tural production, we realize that they serve, if not to remember things before
they happen, to remember things as they happen. Indeed, the process of
"archivization"makesthings happen by allowingus to make sense of what is hap-
pening. Remembering, after all, has two opposite, complementarymeanings.
Archivesshape not only our memory, but also our history,our culture, our
world. Anthropologists have been the most thorough analystsof this, for, along
with psychoanalystslike Freud and postmodernists like Derrida, they refuse to
take memory for granted. MaryDouglas, in HowInstitutionsThink,suggeststhat,
for anthropologists, "remembering is [a] peculiar thing that needs to be
explained." The wonder for anthropologists, she notes, is how people with
primitive technology ever remember things at all. Her answeris that the mem-
ories are locked into social structures.She writes that "the strengths and weak-
nesses of recall depend on a mnemonic system that is the whole social order."6
Different social systems,Douglas argues, have different types of memories.
Competitivesocial systemshave weak memories. Complex hierarchicalsocieties
have good memory systems,for they need to recall many reference points from
the past. "Coherence and complexity in public memory,"she writes, "willtend
to correspond to coherence and complexity at the social level."7
One might restate this another way:We are our archives. Our archives,
our memories, reflect our world. What can we say about our society, based on
our memory, our archives?What do we bother to preserve?What do we want
to remember? Here I want to turn to Foucault, who argued in his book
Disciplineand Punish that the panopticon - the prison designed so that the
guards might see every move every prisoner makes- is a fit analogy for our
society. The prisoners- all of us- never know when they are being watched, so
they must behave as if they are alwaysbeing watched. The power of the panop-
ticon lies not in the fact that it is all-seeing,but rather that it recordswhat it sees,
that it keeps track of not only what is going on, but of what has already tran-
spired.Archives- files, account books, and time tables- providethe foundation
5 Lewis Carroll, Alice
Through the Looking Glass, in Martin Gardner, The AnnotatedAlice (New York:
Bramhall House, 1960), 247-48.
6
Mary Douglas, How InstitutionsThink (Syracuse: Syracuse University Press, 1986), 71-72.
7
Douglas, How InstitutionsThink,80.
14
Information Culture and the Archival Record
ofthat paradigmaticinstitution of modern society, the location of its authority,
the source of its power. It is not enough just to control the present; to control
the future, we must also control memory, the past, the archives.8
Using Archives
With the discussion of archives as a site of power, we move from creating
archivesto using archives. Creatingarchivesproduces power. So too does using
archives.Derridawritesthat "thereis not political power without control of the
archive. . . Effective democratization can alwaysbe measured by this essential
criterion:the participationin and the access to the archive,its constitution, and
its interpretation."9
Archives as public memory are a place of power because, writes Derrida,
they undertake to make sense of memory. He identifies five effects of "archiv-
ing" on memory. For Derrida, "archiving"consists of:
• unification
• identification
• classification,and
• consigning, in two meanings- both in its meaning of entrusting or
handing over, and
• consigning in its more literal meaning of gathering together signs, that
is, establishing a system.10
The lesson from this is simple: We must think of archivesas active, not passive,
as sites of power, not as recorders of power. Archives don't simply recordthe
work of culture; they dothe work of culture.
In what way do archives do cultural work? Bruno Latour, a philosopher
and historian of science and technology, maintains that it is the archives- "the
most despised of all ethnographic objects: the file or the record"- that makes
rationalization and bureaucracypossible:
The "cracy" of bureaucracy is mysteriousandhardto study,butthe "bureau"
is somethingthatcanbe empiricallystudied,andwhichexplains,becauseof
its structure,whysomepoweris givento the averagemindjust bylookingat
files:domainswhich are far apartbecome literallyinches apart;domains
whichareconvolutedand hiddenbecomeflat.
"Inour culture,"Latour continues, paper shuffling "isthe source of an essen-
tial power."11
8 Michel Foucault,
Disciplineand Punish (New York:Vintage, 1995) .
9 Derrida, ArchiveFever,4.
10Derrida, ArchiveFever,3.
11Bruno Latour,
"Drawing Things Together," in Representationin ScientificPractice,edited by Michael
Lynch and Steve Woolgar (Cambridge, Mass.: MIT Press, 1990), 54-55.
15
The American Archivist
Just putting things on paper is a source of power. "Inscriptionsallow con-
scription'1is how Latour puts it; they allow one to make effective arguments, to
assemble allies: "The 'great man' is a little man looking at a good map."Latour
gives a variety of explanations for the power that representations give scien-
tists. Representations, the things in archives, can be completely dominated;
they can be reshuffled and recombined and superimposed; and they can be
moved and yet remain unchanged. Archives, Latour argues, following
Foucault, are power.12
In societies like ours, where archives are used in the service of system,
they have enormous power. They are the tools- perhaps "weapons"is more
accurate- of an asymmetricalrelationship, in the same way that the anthro-
pologist's maps and drawingsand writingsare asymmetrical.Johannes Fabian,
in Time and the Other:How AnthropologyMakes Its Object,notes that the anthro-
pologist "createsa space and a time" in which he or she places other cultures,
an activitythat "primitive"cultures do not reciprocate.13
Indeed, we might generalize this: most archives represent asymmetrical
communications. Archives do not simply record information; they record the
flow of information, the use of information. Most of the time, in most insti-
tutions, information flows in one direction. Archives reflect and reinforce the
power relationships of the institution that organizes them; they represent not
just a technological solution, but also an organizational solution. They docu-
ment and carry out not only knowledge and technique, but also culture and
power.
Archives Technology
The technology of archivesis of a piece with their place in society, reflect-
ing and reinforcing archives'role as a medium of power. The technology of the
records is important in a practical way, of course. What is saved is limited by
technological constraints. If ink fades, we have blank paper; if wood rots, we
have only the records carved in stone; if the magnetic tape can no longer be
read, we've lost the data. A given technology only allows certain kinds of
archives;only certain things get inscribed. Before voice recording, there were
only written archives;before movies, only words and voices and images. The
archivalrecord is shaped by our technology in a practicalway.
But the technological medium has more effect on archives than merely
their content or longevity.Technologies also shape archivesin more profound
ways.New communications technologies, after all, do not simply increase the
efficiency of communications; they also shape both the user and the messages
12Latour,
ThingsTogether,"50, 56 and 44-46. Emphasisin original.
"Drawing
13
Johannes Fabian, Timeand the Other:HowAnthropology
MakesIts Object(New York:Columbia University
Press,1983), quotedin Latour,"Drawing
ThingsTogether,"38.
16
Information Culture and the Archival Record
themselves, an argument stated in its most reductionist form by Marshall
McLuhanas "the medium is the message."
A long line of communicationstheoristssince McLuhanhave reconsidered
the issue in subtlerways.Some have argued, following Marx,that access to infor-
mation is dependent on class. Neo-Marxistsargue that better communications
allowincreasedculturalhegemony. Classicaleconomists assume that the market
drivesaccess to communications.
Mark Poster, in The Mode of Information:Poststructuralismand Social Context,
contends that new communications technologies shape the "structureof sym-
bolic exchange."Everytechnology, everyage, he writes,has its own form of sym-
bolic exchange. Talkleads to a face-to-faceexchange. The technology of writing
and reading leads to a "selfconstructed as an agent centered in rational [or]
imaginaryautonomy."Electronic writing leads to a self that is decentered, dis-
persed, and multiplied in continuous instability.In each stage, the "relationof
language and society, idea and action, self and other" is different.14
Poster's analysisof the "modes of information," the effects of communi-
cations on our culture and ourselves, suggests that we must study not only the
content but also the forms of information storage and retrieval.If, as he claims,
"each method of preserving and transmitting information profoundly inter-
venes in the networkof relationshipsthat constitute a society,"15 then it is impor-
tant for archiviststo consider not just text but also context, not just content but
also form.
Poster's argument partakes of what historians of technology call techno-
logical determinism, that is, that the new technology creates a new culture.
Communications theorist RaymondWilliamsargues the opposite:
In no waydoes a new communicationssystemcreatea new societyor new
socialconditions.The decisiveand earliertransformation of industrialpro-
duction,and its new socialforms, which had grownout of a long historyof
capitalaccumulationand workingtechnicalimprovements,created new
needs but also new possibilities,and the communicationssystems,downto
television,weretheirintrinsicoutcome.16
Posterand Williamsdisagreeon which waythe causationruns, that is, which
came first,technology or culture. HistorianCarolynMarvinformulatesa middle
position;looking for causationin both directions.The historyof electrical com-
munications,Marvinwrites,"isless the evolution of technical efficienciesin com-
munication than a series of arenas for negotiating issues crucial to the con-
duct of social life."These negotiations may or may not change social life: "New
technologies intended to enhance familiarsocial routines may reorganize them
14Poster, Mode
of Information,6.
15Poster, Mode
of Information,7.
16
Raymond Williams, Television:Technologyand CulturalForm(New York:Schocken Books, 1975), 19.
17
The American Archivist
so they become new events."17Marvin'sis a gentler form of determinism:new
technology, usuallyinvented for old purposes, and reinforcing old ways,at the
same time opens new doors, and invites us to enter and reorganize our world.
The pen makes it easier to saysome things;the printing press, others;electronic
interchange, still others.
One can accept any of these positions - Marvin'sseems most appealing
to me- and still have an agenda that puts technology and culture in close con-
tact, with archivesjust about in the middle. That means we should think about
archives as a reflection not just of technology, or of culture, but as one of
those arenas where we negotiate "issues crucial to the conduct of life." As I
pointed out earlier: archives are one of the places where we do the work of
culture, that is, the messy work of negotiating power and ideas and memory.
Two Examples
We can understand these processes of power and negotiations by examin-
ing actual archives. I'll briefly consider two archives, from opposite ends of
archivalhistory, to reveal some of the waysthat archivesreflect the interplayof
memory, context, power, and technology.
Let me startwith the firstarchives,which originatedin the ancient Near East,
and which, arguably, made possible the beginnings of civilization. The first
archiveswere simple assemblagesof clay tokens used for keeping trackof quan-
tities of grain and the number of animals. These tokens date from about 8000
B.C. During the fourth millennium, more complex tokens appeared,represent-
ing finished products like textiles, vessels, and tools. The next step was writing,
which, according to current theories, derived from counting; you wrote to keep
trackof your tokens. Someone realized that once the number and type of token
had been writtendown, the tokens were no longer needed. Voila . . . writing!18
With the rise of more complex societies, more complex accounting was
necessary.Counting took place in egalitariansocieties; accounting was needed
in ranked societies. The earliest archives,basically,were the work of tax collec-
tors. Archivesof these tokens represent payments due at the next harvest,with
seals representing hierarchies of accountants. The new archival technology
both allowed and expressed the social structure.
The anthropologist Claude Lévi-Strausssummarizedthese themes:
The onlyphenomenawhich,alwaysandin all partsof the world,seemsto be
linkedwiththe appearanceof writing... is the establishment
of hierarchical
societies,consistingof mastersand slaves,andwhereone partof the popula-
17
Carolyn Marvin, When Old TechnologiesWereNew: Thinking about ElectricCommunicationin the Late
NineteenthCentury(New York:Oxford University Press, 1988), 4 and 190.
18Denise Schmandt-Besserat,
BeforeWriting,Vol.I:FromCountingto Cuneiform(Austin: University of Texas
Press, 1992), chapters 7-9.
18
Information Culture and the Archival Record
tionis madetoworkforthe otherpart.. . . Andwhenweconsiderthe firstuses
to whichwritingwasput,it wouldseemquiteclearthatit wasconnectedfirst
andforemostwithpower:itwasusedforinventories, catalogues,censuses,laws
andinstructions;in allinstances,whetherthe aimwasto keepcheckon mate-
rialpossessionsor on humanbeings,it is evidenceof the powerexercisedby
somemen overothermen andoverworldlypossessions.19
Even these very first archives- perhaps especially these very first archives-
reflect my themes of the interplayof memory and power, cultural opportunity
and technological invention. They reflect a straightforwardpower relationship.
Mysecond example, the WorldWide Web, playschanges on these themes.
Consider the nature of a text on the World Wide Web, in contrast to a text on
paper, or on a clay tablet. A text on paper is words, carefully set in order. It is
linear at heart, with sentences, paragraphs,and pages in defined order. It cap-
tures a relativelysimple form of authorship, of the organization of power. It is
written, then read. A text on the Web, on the other hand, is as an active, living
experience. It encourages interaction; it is linked to other texts, other places.
Both authorship and content are fluid. The reader shares authority with the
writer.Power relationships are more complex.
Mark.C. Taylor,a philosopher at WilliamsCollege, describesthis livingtext
as a kind of virtualreality.20
A hypertextis not a closedworkbut an open fabricof heterogeneoustraces
and associationsthatare in a processof constantrevisionand supplementa-
tion.The structureof a hypertextis not fixedbutis forevershiftingandalways
mobile.The interplayof surfaceanddepthgiveswayto a perpetualdisplace-
ment of surfacesthatis anythingbut superficial. . . Hierarchyunravelsin a
web where top and bottom, up and down, lose consistent meaning.
Everything everywhere is middle.Insteadof an organicwhole,a hypertextis
a rent texturewhose meaningis unstableand whose boundariesare con-
stantlychanging.21
MichaelJoyce, perhaps the foremost hypertext novelist, describes this active
experience of text as "wordsthat yield;" he finds pleasure in the "roly-poly
pushover"qualityof the text.22
It's no surprise that much of the discussion of "Whatnext for the World
Wide Web?"relates to the ways in which the use of the documents might be
19Claude Lévi-Strauss,in with ClaudeLévi-Strauss(London: Jonathan
Georges Charbonnier, Conversations
Cape, 1961), 29-30.
20Interview of Mark C.
Taylor in Seulemunde,Issue 3 (available at <http://www.cas.usf.edu/journal/tay-
lor/taylor.html>)
21Mark
Taylor and Esa Saarinen, Imagologies:MediaPhilosophy(London and New York:Routledge, 1994) ,
Telewriting 6.
22Michael pedagogyand poetics(Ann Arbor: University
Joyce, "AFeel for Prose," in Of TwoMinds:Hypertext
of Michigan Press, 1995) quoted in Stuart Moultrop, "No War Machine," in Joseph Tabbi and Michael
Wutz, ReadingMatters:Narrativein theNew MediaEcology(Ithaca, N.Y.: Cornell University Press, 1997) .
Reproduced at <http://raven.ubalt.edu/staff/ moulthrop/essays/war_machine.html>.
19
The American Archivist
captured: two-waylinks, a fine-grained web of usage relationships, commen-
tary, and metadata. These data, in revealing use, capture the complex power
relationships of the Web as archives.The Web situatesinformation in an unsta-
ble structure; knowing about the information, and knowing about how it is
used, helps to stabilize the data, and makes clearer the power relationships it
serves. The Web is infinitely more flexible than the clay tablet, but similarin its
recording of the structuresof power.
The conceptual shift from texts to hypertexts,from words that are firm to
words that yield, from stacks to knots- from papers to Webs- is significant. It
comes as something new and surprising to literary critics, who read in it the
"death of narrative."It probably scares some archivists.How can one retain a
constantly changing, unstable, text? But I'd like to argue that, in a more pro-
found way,this sense of an endlessly connected text should come as no surprise
to an archivist.We can easily apply this new sense of archives to the stacks of
paper archivistshave alwaysdealt with. Archivistshave alwaysinsisted on main-
taining what might be called, in a Web world, the connectivityof their stacksof
paper. Archivists have always considered how the papers were originally
ordered, how they were shaped and used, as clues to how to organize the papers
in the archives.The Web simply reminds us of the intrinsic linkages within all
archives.
Conclusion
The connectivity of hypertext archives, and the relation of power and
memory of the first archives, hold practical lessons for today. In an age when
language is famously unstable, the power of the archive stems from its ability
to bring together information about information. Jean-François Lyotard, in
ThePostmodern Condition:A Reporton Knowledge, argues that "theperformativity
[that is, the effectiveness] of an utterance, be it denotative or prescriptive,
increases proportionally to the amount of information about its referent one
has at one's disposal. Thus the growth of power, and its self-legitimation, are
now taking the route of data storage and accessibility, and the operativityof
information."23What makes information usable is the amount of information
we have about it.
With the mention of information about information, we arriveat the most
fascinating aspect of the modern archives; metadata. Metadata is data about
data. It is the key to understanding the archives.Foucault is famous for arguing
for the centrality of discourse, not the centrality of things and artifacts;and it
is in metadata that we find discourse, and it is in discourse that we find culture.
23
Jean-François Lyotard, ThePostmodernCondition:A Reporton Knowledge,translated by Geoff Bennington
and Brian Massumi, Theoryand HistoryofLiterature,Vol. 10 (Minneapolis: University of Minnesota Press,
1984), 47.
20
Information Culture and the Archival Record
We need data about our data, information about our information. In metadata
we seek the certaintywe have lost in data.
Archivists use metadata to attest to archival certainty, reliability, and
authenticity.24But metadata might mean even more when we focus not on the
documents themselves but on their use. Metadatais to the archivistwhat con-
text is to the archeologist. Context, writes anthropologist Ian Hodder, "isthe
totality of the relevant environment, where 'relevant' refers to any significant
relationship to the object- that is, a relationship necessary for discerning the
object's meaning." Objects are only mute, Hodder says, "whenthey are out of
their text"- that is, without their context, their metadata.25
CarolynMarvin,the historianof communications,indicateswhy this is true:
Media[andhere,I thinkit'sfairto substitutethewordarchives]arenot fixed
objects:they have no naturaledges. They are constructedcomplexesof
habits,beliefs,andproceduresembeddedin elaborateculturalcodesof com-
munication.The historyof mediais nevermore or less than the historyof
theiruses,whichleadus awayfromthemto the socialpracticesandconflicts
theyilluminate.26
What is important, then, is cultural production. Context is all-important.
Michael Lynch and Steve Woolgar, two historians of science, suggest why: "itis
misleading to investigatelanguage through an analysisof words and 'meanings'
isolated from the pragmaticsituations in which they are used ... a kind of mys-
terious force and historical significance seems to accrue to rules and proposi-
tions when they are isolated from their pragmatic contexts."27
Whereas museum curatorsare as deeply concerned with the historyof the
uses of the objects in their possession as with their manufacture,archivistshave
tended to consider the creation of their documents as most important. But, as
both the first archives and now the Web remind us so vividly,documents are
active- notjust Web documents,but all documents. Documents- archives- are
sites of culturalproduction. That means they are centers of power.Archives,and
the records of archivaluse, can tell us about the relationships between makers
and users, and the culture that weaves them together. They illuminate social
practice.Archivesthemselves are texts to be interpreted.
The WorldWide Web makes apparentwhat has alwaysbeen the case:infor-
mation is interconnected in complex ways,and is used in even more complex
ways.What is often of greatest interest is not the information, but the inter-
24Luciana Duranti, "Reliabilityand Authenticity: The Concepts and Their Implications," Archivaria39
(Spring 1995): 5-10.
25Ian Hodder, "Introduction," in The Archaeologyof Contextual Meanings, edited by Ian Hodder
(Cambridge University Press, 1987), quoted in Reading Material Culture:Structuralism,Hermeneutics
and Post-Structuralism,edited by Christopher Tilley (Oxford: Blackwell, 1990).
26Marvin, WhenOld TechnologiesWereNew, 8.
27 in ScientificPractice,vii-viii.
Lynch and Woolgar, Representation
21
The American Archivist
connections and the manner of use. Metadatacan be as important as data. The
"archivefever" of which Derrida speaks is a fever for remembering in all its
complexity, for storing and retrieving memory- data- archives, in all their
complexity.For archiviststo fullyunderstand and appreciatetheir archives,and
to get the fullest use out of them, they must go beyond issues of reliabilityand
authenticity to consider connectivity and context, use and power.
22