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Language and Globalization

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Language and globalization is the study of how global interconnectedness influences language use, development, and change. It examines the impact of economic, cultural, and technological factors on linguistic diversity, language policy, and communication practices across different societies in an increasingly interconnected world.
lightbulbAbout this topic
Language and globalization is the study of how global interconnectedness influences language use, development, and change. It examines the impact of economic, cultural, and technological factors on linguistic diversity, language policy, and communication practices across different societies in an increasingly interconnected world.

Key research themes

1. How does language use in multinational corporations reflect and reproduce global power relations?

This theme investigates how language policies and practices within multinational corporations (MNCs) are not neutral tools for communication but are deeply embedded in power dynamics rooted in historical, colonial, and socio-political contexts. It explores the ways in which English, often mandated as a 'common' language, confers advantages on native speakers and shapes organizational hierarchies, exclusion, and inclusion processes, highlighting the interplay of language with broader global inequalities.

Key finding: The study reveals that the required use of English as a common language in MNCs functions as an exercise of power, resulting in native speakers gaining 'unearned status' and control over communication flows, thereby... Read more
Key finding: This work conceptualizes geopolitics in research on language and gender to highlight transnational power relations shaping workplace inequalities. It stresses the need for a radical feminist geopolitical approach that... Read more
Key finding: The chapter illustrates how language commodification in tourism functions both as an economic resource and a marker of cultural authenticity, showing how ethnolinguistic identities are negotiated amid global capitalist market... Read more

2. What roles do English loanwords and Anglicisms play in shaping cultural linguistic identities in non-English speaking societies?

This research area focuses on the infiltration of English vocabulary into other languages, examining how English loanwords influence linguistic structures, semantic fields, and cultural worldviews. It explores processes of semantic adaptation, cultural hybridization, and shifting verbal codes which reshape national cultures' linguistic pictures of the world, affecting language evolution alongside globalization and reflecting broader cultural shifts.

Key finding: Through a combined diachronic and synchronic analysis of 487 English loanwords, the authors identify three interaction types: semantic adaptation leading to changed meanings; introduction of new concepts; and creation of... Read more
Key finding: Empirical analysis establishes Arabizi—a Latin-alphabet-based orthographic variety mixing Arabic colloquial forms with English letters/numbers—as a manifestation of linguistic glocalization. It highlights digitization,... Read more
Key finding: By contrasting generational usage data from an online survey with corpus analyses of Spanish press from the 1970s and 2020, the paper quantifies a significant increase in Anglicism adoption across younger generations and... Read more

3. How do digital technologies and globalization transform translation practices and intercultural communication?

This theme explores the shift from traditional human translation to AI-assisted and technology-mediated translation, examining implications for intercultural communication in a globalized world. It focuses on how digitalization, machine translation, localization, and AI collaboration influence accuracy, cultural sensitivity, and the dynamics of multilingual communication across economic, marketing, and societal domains.

Key finding: The study advances the concept of a collaborative paradigm wherein AI technologies augment human translators rather than replace them. It identifies the strengths and limitations of neural machine translation, highlighting... Read more
Key finding: The paper critiques traditional equivalence-focused translation theories, proposing the interdisciplinary 'locale' concept to capture economic, sociocultural, and technological variables shaping interlingual communication. It... Read more
Key finding: The work examines the intrinsic complexities in translating cultural elements, emphasizing that linguistic structures and idiomatic expressions deeply rooted in culture present formidable barriers to maintaining meaning... Read more

All papers in Language and Globalization

This essay explores the wide-ranging benefits of multilingualism, showing how the ability to speak multiple languages strengthens cognition, deepens cultural understanding, and shapes identity. Drawing on research in psychology,... more
This research notes discusses English as a Lingua Franca (henceforth ELF) from a translanguaging perspective. In discussing ELF in "multilingual turn", Jenkins (2015) re-conceptualized ELF as English as a Multilingual Franca (EMF)... more
Artificial Intelligence (AI) is rapidly reshaping how English is learned, taught, researched, and produced in India. Moving beyond automation and convenience, AI compels a deeper rethinking of what counts as “English competence,” who gets... more
The purpose of this article is to describe and analyze the policies designed and implemented since the early nineties by Spanish government agencies in order to promote Spanish as a valuable international language. In particular, we focus... more
The rise of Artificial Intelligence (AI) is transforming translation, impacting methodologies, ethics, and the human-AI relationship. Neural networks and hybrid models are prominent in machine translation (MT), offering efficiency gains.... more
As has been extensively exemplified in the ELF literature, users of English as a lingua franca are capable of using language to communicate in contextually appropriate ways even though in so doing they may not conform to the norms of... more
for Research on Teaching is funded primarily by the Program for Teaching and 11, ,Instruction of the' National Institute of EducaXion,, United Staiep Department 4 ..of Education. The. opinions expressed ill thispublicatiop do not... more
to be identi ed as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No... more
Heritage language as identity: perspectives from the Azorean-American diaspora of New England. This article calls attention to the sociolinguistic invisibility of young heritage language learners of European Portuguese in New England.... more
few fans demanded that he shift from speaking in his native Cantonese, the majority language in Macau, to Mandarin, the Chinese national language. Chan stopped and quickly launched into a multilingual lecture, reprimanding those who... more
This study examines family language policy concerning the transmission of Chinese dialects within four Franco-Chinese families living in France. Through an ethnographic design, data were collected through participant observations,... more
This paper examines current ways in which the concept of 'community' has been operationalized in sociolinguistics and how they relate to thinking about communication. It argues that in the age of globalization, well-established ideas... more
This volume examines constructions of Greekness and Greek-speakerhood in geographical and sociohistorical contexts where Greek speakers are minoritised, and Greek is not hegemonic. Authors explore the sociolinguistic outcomes that arise... more
In the Portuguese context, the figure of "the emigrant" has persisted over time, permeating media representations, political discourses and scientific productions. While the sociology of migration has produced numerous texts on... more
om passa en tantes altres disciplines, les ciencies polítiques han deixat l'estudi de la llengua, i els temes relacionats amb la llengua, als lingiiistes. No ha estat fins recentment que els experts en ciencies polítiques i filosofs de la... more
This paper explores various trends and impacts of multilingualism and language shift in Tamang, the second largest ethnic indigenous language community in Kathmandu valley. Employing a mixed-method approach, data was gathered through... more
The presence of multilingual advertising messages represents one of the major trends in contemporary advertising. In this context, English, being the language of “modernity, progress and globalisation” (Piller, 2003, p. 170), becomes a... more
The major goal of this paper is to scrutinize the status(es) of the languages newly introduced into the 2nd FL scene in Morocco, namely Chinese, Italian and Portuguese. As far as we know, these have by far not received specific attention... more
Com antecedentes históricos e um lastro que excede a sua vigência direta, as campanhas de alfabetização de adultos em curso durante a Revolução portuguesa de 1974-76 estruturaram-se num eixo de dois polos opostos: o da «alfabetização», de... more
This paper examines language change in two Lingala youth languages from the DR Congo, Lingala ya Bayankee (sometimes referred to as Yanké) and Langila, focusing on processes of grammaticalization and replication. Speakers of Lingala ya... more
The study aims to propose methods and techniques to be used in the classroom to raise cultural capital level of students who come from families of a low socio-economic background. The role of cultural capital in EFL classroom can be... more
This work is licensed under CC BY 4.0 international coverage aims at various Arabic readers worldwide. The study employs corpus linguistics analytical tools by using corpus data mining software 'AntConc 3.4'. Then, the quantitative... more
In 2011, the Arab world had become the centre of attention once again after the emergence of the so-called ‘Arab Spring’ in December 2010. This historical event in the modern history of the Arab region has brought significant social and... more
This paper surveys the research methods and approaches used in the multidisciplinary field of applied language studies or language education over the last fourty years. Drawing on insights gained in psycho-and sociolinguistics,... more
V organizaciji Avstrijske zveze ljudskih visokih šol so letošnje poletje potekali pogovori na temo "Izobraževanje v kulturi - kultura izobraževanja". Sodelovali so udeleženci iz osemnajstih držav, med njimi Japonci,... more
The article focuses on the role of sociocultural competence in teaching Slovene as a foreign language at selected Polish universities. According to the results of the online questionnaire, given to students of Slovene language in Lodz,... more
Aquest article revisa l'aportació realitzada des de l'àmbit lingüístic català a l'economia de la llengua. L'economia de la llengua comprèn dos subcamps: 1) l'estudi de les relacions entre llengua i activitat econòmica, i 2) l'estudi de... more
L'évolution est un concept fondamental qui permet de comprendre comment les formes complexes et diverses de la vie ont changé au fil du temps et se sont adaptées. Ce processus est transmis de génération en génération par le biais de... more
This paper is concerned with the metapragmatics of Chinese as a polycentric language. Based on ethnographic observation and interview in and around a Chinese complementary school in the Netherlands, this paper describes an ongoing shift... more
In this paper, we focus on the changing conditions and contexts of Chinese as a language of complementary education in The Netherlands. Complementary education is communityorganized schooling additional to mainstream education in weekends... more
La inclusió de la mobilitat humana en les contribucions determinades i els plans d'adaptació al canvi climàtic a l'Estat espanyol: fonaments i raons Aquest document forma part del programa Els drets humans com a eines per a l'acció... more
The modern conception of the self is grounded in stability and identity. Under this perspective, anxiety and insecurity of the border are only characteristic of peripheral communities. However, anxiety and insecurity are much more... more
The modern conception of the self is grounded in stability and identity. Under this perspective, anxiety and insecurity of the border are only characteristic of peripheral communities. However, anxiety and insecurity are much more... more
Recent geopolitical events have led to a worldwide resurgence in nationalism which entails political togetherness and invokes the spirit of patriotism. In various contexts, language has been a central point of departure for many... more
The Growing Status of English in Morocco Morocco's first significant encounter with the British can be traced back to the thirteenth century when King John of England requested Sultan Mohamed Ennassir's support against France (Belhiah et... more
Aquest capítol ofereix una panoràmica de les principals ideologies i actituds lingüístiques dels joves de les Illes Balears que s’han pogut observar a partir de les entrevistes i els grups de discussió, així com de dades quantitatives... more
Ortak ve Suni dilin ayrıştığı nokta bir toplum içerisinde bireylerin sağlıklı iletişim kuramamaları sonucu birbirlerini anlamadıkları ve iletişimin abartılı bir durumda değerlendirilmesidir. Bireyler arasında sağlıklı iletişimin... more
Th e present scenarios of global tourism refl ect that growing not only in the number of tourists around the world but also signifi cantly diff usion of global and tourists' culture. While tourism brings diff erent peoples together,... more
Focusing on writing instruction within an era of international curricular reform, this study analysed classroom observations, educator interviews, and documents related to Japanese elementary writing instruction. A deductive approach... more
The many faces of English: intra-language variation and its implications for international business.
This study was carried out in Tumbaco which is a valley located next to Quito. The main objective of this research was to make a descriptive analysis of anglicisms used in three Ecuadorian newspapers, and to include etymological,... more
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