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Table 1 A trust-based covenantal model of public relations has been suggested as a theoretical ground for the profession (Koehn, 1994; cited in Baker, 2002), a model that has particular relevance to communication within a religious context. According to Koehn, “professional practices qualify as morally legitimate because, and to the extent that, they are structures to merit the trust of clients” (1994: 8; cited in Baker, 2002: 193). Professionals establish their authority “because Table 1: Worldviews—Presuppositions