Delete comment from: DSHR's Blog

David. said...

The arms race between advertisers and ad-blockers continues with Measuring and Disrupting Anti-Adblockers Using Differential Execution Analysis by Shitong Zhu et al:

"We want to develop a comprehensive understanding of anti-adblockers, with the ultimate aim of enabling adblockers to be resistant against anti-adblockers. To this end, we propose a system based on differential execution analysis to automatically detect anti-adblockers. Our key idea is that when a website is visited with and without adblocker, the difference between the two JavaScript execution traces can be safely attributed to anti-adblockers."

Hat tip to Cory Doctorow.

Dec 27, 2017, 1:13:59 PM

Posted to Has Web Advertising Jumped The Shark?