Delete comment from: DSHR's Blog
Craig Silverman's Apps Installed On Millions Of Android Phones Tracked User Behavior To Execute A Multimillion-Dollar Ad Fraud Scheme is a must-read account of:
"a massive, sophisticated digital advertising fraud scheme involving more than 125 Android apps and websites connected to a network of front and shell companies in Cyprus, Malta, British Virgin Islands, Croatia, Bulgaria, and elsewhere. More than a dozen of the affected apps are targeted at kids or teens, and a person involved in the scheme estimates it has stolen hundreds of millions of dollars from brands whose ads were shown to bots instead of actual humans."
Google's response estimates that:
"the dollar value of impacted Google advertiser spend across the apps and websites involved in the operation is under $10 million. The majority of impacted advertiser spend was from invalid traffic on inventory from non-Google, third-party ad networks."
Oct 23, 2018, 10:53:49 PM
Posted to Has Web Advertising Jumped The Shark?