Resources

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

iTT_Media-Consumption-Study-Res

White Paper/E-Book

2025 Media Consumption Study Highlights

Demand Generation

Marketing

Reach-2025-Res1000

Virtual Events & Webinars

Reach Virtual Summit: Intent, Demand and the Modern Attention Economy
Upcoming Live Date:
 Wednesday, September 24, 2025

Demand Generation

Intent Data

PMV-Charting_Partner-Led_Growth-Res

Virtual Events & Webinars

Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth

Partner Marketing

Filter your sales and marketing content

Topics:
Types:
Apply Filters

Clear All Filters

Browse All Resources

Browse By Topic

Browse By Type

BABW_Storytelling-and-Scripting_Resources-Tile_v2.png

Virtual Events & Webinars

Webinar Series: Build a Better Webinar

Content Creation

Demand Generation

Marketing

Dubai-breakfast_2025-Resource

Events

Beyond the Tradeshow Floor: How to Engage B2B Tech Buyers Digitally

ABM

Content Creation

Demand Generation

Intent Data

BABW_Storytelling-and-Scripting_Resources-Tile_v2.png

Virtual Events & Webinars

Build a Better Webinar: Storytelling & Scripting

Content Creation

Demand Generation

Marketing

Demandbase-Champions-Breakfast_Resources-Tile

Virtual Events & Webinars

Cutting Through the Noise: The Real Truth About Buyer’s Intent

ABM

Intent Data

Demandbase-GO-2025_Resource-tile-384×320

Events

Let’s Connect at Demandbase GO London Summit

ABM

Content Creation

Demand Generation

EMEA

Intent Data

Man working at a creative office using his computer and people moving at the background

Blog Post

Demand Gen Emails That Convert: Proven Tactics for Marketers 

Demand Generation

Marketing

Assembling-Demand-Gen-Toolbox-2025-Resource_v1.jpg

Virtual Events & Webinars

Assembling Your Demand Gen Toolbox for 2025

Demand Generation

2025-RESOURCE_Exploring-the-Art-of-B2B-Video-Marketing.jpg

Virtual Events & Webinars

Exploring the Art of B2B Video Marketing

Demand Generation

Marketing

iTT_The Buyer Values Secrets to Breaking through in B2B Tech Marketing-Res.png

White Paper/E-Book

The “Buyer Values” Secrets to Breaking through in B2B Tech Marketing

Demand Generation

Marketing

demandbase-integration

Product Sheet

Generate more pipeline and revenue from your ABM investments with Demandbase + Informa TechTarget

Intent Data

Priority-Engine-Database

Product Sheet

Improve GTM Efficiency, Uncover and Influence Key Buying Group Members, and Build Pipeline Faster

Demand Generation

Intent Data

6sense-integration

Product Sheet

Maximize ROI with Informa TechTarget Priority Engine™ + 6sense

Intent Data

demandbase-integration

Product Sheet

Maximize ROI with Informa TechTarget Priority Engine™ + Demandbase One 

Intent Data

2025-Resource_What-Will-Attract-Buyers-in-an-AI-Future-Play.jpg

Virtual Events & Webinars

What Will Attract Buyers in an AI-Infused Future?

Demand Generation

2-Forresters-B2B-Summit_Resource-tile

Events

Let’s Connect at Forrester’s B2B Summit North America 2025

ABM

Marketing

personalization

Blog Post

Book Review – “Personalized: Customer Strategy in the Age of AI”

ABM

Content Creation

Intent Data

Marketing

Sales

iTT-Forrester-Wave-Q1-2025_Resource-Tile

Report

Informa TechTarget Recognized by Forrester as a Leader in Intent Data Providers for B2B

Intent Data

iTT_Educating-Customers-on-GenAI-Using-Content-Res.png

White Paper/E-Book

Educating Customers on GenAI: Using Content to Build Engagement for AI-Enhanced Services

Content Creation

iTT_mB_Exploring-Intent-Data-Res

Virtual Events & Webinars

Exploring Intent Data: Driving Revenue through Insights-Driven Strategies

Intent Data

Sales

Sales Enablement

How-Informa-TechTarget-Accelerates-Customer-Growth-and-Delivers-Measurable-Results—from-R&D-to-ROI-Resource-Tile

Video

How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results – from R&D to ROI

ABM

Demand Generation

Intent Data

Marketing

Sales

PMV-Charting_Partner-Led_Growth-Res

Virtual Events & Webinars

Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth

Partner Marketing

iTT-BrightTALK_Top-6-B2B-Content-Trends_Infographic_Resource-Tile

Infographic

Top 6 B2B Video and Webinar Trends

Content Creation

iTT_Show-Dont-Tell-Using-Customer-Testimonials-to-Strengthen-Your-Videos-Res

White Paper/E-Book

Show, Don’t Tell: Using Customer Testimonials to Strengthen Your Videos

Content Creation

much-more-webinar-tile

Video

Informa TechTarget’s BrightTALK: Much More Than a Webinar Platform 

Content Creation

Demand Generation

iTT-Frost-Radar-Report-Res-384x320_v2.png

Research/Analysis

Frost Radar™ for Account-Based Marketing Platforms

ABM

Market Intelligence

iTT-PMV-Roundtable-Video-Res-384×320.png

Virtual Events & Webinars

Clarifying Attribution in Partner Marketing

Partner Marketing

Intent-Summit-2025-Button-Res

Virtual Events & Webinars

Activating Intent: Improving Strategy. Driving Growth.

Intent Data

Four-Elements-of-Well-Designed-Video-Resource

White Paper/E-Book

Four Elements of Well-Designed Video

Content Creation

iTT-Media-Consumption-Series_EP-3-Resource-Tile.png

Virtual Events & Webinars

Decision-Making Dynamics: Roles, Buying Teams and the Tech Purchase Process

Demand Generation

iTT-Xtelligent-Resource-tile-2

Video

Introducing Intent: Building Success from Day 1

Healthcare Marketing

iTT-Xtelligent-Resource-tile-1

Video

Introducing Intent: How to Approach an Effective Sales Rollout

Healthcare Marketing

Content-Brilliance-Think-Like-A-Journalist-RESOURCE-Play.jpg

Virtual Events & Webinars

B2B Content Brilliance. Think Like a Journalist: Finding Great Story Ideas 

Content Creation

E-book_Level-Up-Your-GTM-Resource.jpg

White Paper/E-Book

Level Up Your GTM: Solving Common Growth Challenges

Demand Generation

Jan2025-PMV-Episode-Align-and-Conquer-Res-384×320-PLAY

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 22. Align and Conquer: Harmonizing Partner Sales and Partner Marketing

Partner Marketing

iTT-6sense_Picking-Up-What-Theyre-Putting-Down_Res_2025

Virtual Events & Webinars

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

Demand Generation

Intent Data

Marketing

TT_Four-Personalized_Sales_Plays_Resource.png

White Paper/E-Book

Four Personalized Sales Plays as We Enter the Generative AI Era

Intent Data

Sales

Navigating-ABM-Engagement-in-the-Age-of-AI_Resource.png

White Paper/E-Book

Navigating ABM Engagement in the Age of AI

ABM

Intent Data

iTT_Schneider-Electric-Resources-Tile_v2

Video

Energizing ABM: How Schneider Electric Uses Priority Engine Intent Data to Generate Pipeline and Engagement

ABM

Content_Brilliance_in_Action-Webinar-Resource-1-Play.jpg

Virtual Events & Webinars

Good, Better, Best: How to Deliver Great Content Marketing Outcomes

Content Creation

PMV-Live-Event-London-Resource-Tile_v1.png

Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 21. Key Ingredients for Effective Partner Marketing Campaigns

Partner Marketing

iTT-Research-in-Action-Report-Res-384x320_v1.png

Research/Analysis

Informa TechTarget Named Global Leader in Revenue Marketing and ABM

ABM

Market Intelligence

GenAI + ABM

Blog Post

ABM + AI: Rocket Fuel for Your Go-To-Market Strategy

ABM

Content-Brilliance-in-Action-Webinar-Resource-Quality-PLAY.jpg

Virtual Events & Webinars

B2B Content Brilliance in Action. The Quality Question: Vendors, Partners and Understanding Your Video Objectives

Content Creation

TheStateoftheGenerativeAIMarket-Resource.jpg

White Paper/E-Book

The State of the Generative AI Market

Market Intelligence

TTGT-Is-BANT-Killing-Your-Business-Resource_Icon

White Paper/E-Book

Could BANT Be Killing Your Business?

Demand Generation

Intent Data

Reach_Your-Roadmap-to-Driving-Conversions-Sessions_Resource-Tile

Virtual Events & Webinars

Your Roadmap to Driving Conversions with Effective Lead Follow-Up

ABM

Content Creation

Demand Generation

Intent Data

Reach_A-Practical-Guide-to-Getting-Started-with-ABM-Sessions_Resource-Tile

Virtual Events & Webinars

A Practical Guide to Getting Started with ABM in Partner Marketing

ABM

Content Creation

Demand Generation

Partner Marketing

Reach_Innovation-Inside-Out-Sessions_Resource-Tile

Virtual Events & Webinars

Innovation Inside Out: Bringing Buying Groups to Life at Palo Alto Networks

ABM

Content Creation

Demand Generation

Intent Data

Reach_A-Spoonful-of-Trial-&-Practice-Sessions_Resource-Tile

Virtual Events & Webinars

A Spoonful of Trial & Practice: How Collaboration and Partnership Can Produce Integrated Marketing

ABM

Content Creation

Demand Generation

Healthcare Marketing

Intent Data

Reach_What-Will-Attract-Buyers-in-an-AI-Infused-Future-Sessions_Resource-Tile

Virtual Events & Webinars

What Will Attract Buyers in an AI-Infused Future?

ABM

Content Creation

Demand Generation

Intent Data

Reach_Revenues-Secret-Weapon-Sessions_Resource-Tile

Virtual Events & Webinars

Revenue’s Secret Weapon: Unifying GTM Teams Around Buying Groups and Intent Data

ABM

Content Creation

Demand Generation

Intent Data

TT_ThreeWaystoRevivDecliningDemandGen_Resource.png

White Paper/E-Book

Three Ways to Revive Declining Demand Gen

Demand Generation

Audience-Insights-Impactful-Content-and-Building-an Effective-Integrated-Marketing-Campaign-Resource.jpg

Virtual Events & Webinars

Audience Insights, Impactful Content and Building an Effective Integrated Marketing Campaign

Content Creation

Intent Data

Market Intelligence

Dont-Let-Your-Culture-Eat-Revenue-Building-an-Intent-Driven-Revenue-Res2.png

White Paper/E-Book

Don’t Let Your Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

Sales and Marketing Alignment

Contact Sales
Contact Sales
Conversion Pixel