LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads) on and off LinkedIn. Learn more in our Cookie Policy.

Select Accept to consent or Reject to decline non-essential cookies for this use. You can update your choices at any time in your settings.

Agree & Join LinkedIn

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

Skip to main content
LinkedIn
  • Articles
  • People
  • Learning
  • Jobs
  • Games
Join now Sign in
Last updated on Mar 7, 2025
  1. All
  2. Sales
  3. Sales Management

You need to customize your sales pitch for varied clients. How do you address their unique needs?

How do you tailor your sales pitch? Share your strategies for meeting unique client needs.

Sales Management Sales Management

Sales Management

+ Follow
Last updated on Mar 7, 2025
  1. All
  2. Sales
  3. Sales Management

You need to customize your sales pitch for varied clients. How do you address their unique needs?

How do you tailor your sales pitch? Share your strategies for meeting unique client needs.

Add your perspective
Help others by sharing more (125 characters min.)
16 answers
  • Contributor profile photo
    Contributor profile photo
    Ricardo Chang

    Strategic Business Manager│Business Development │Sales & Commercial │ B2B & B2C │ Disruptive Innovator

    • Report contribution

    Conectar con cada cliente es clave. Investiga sus metas, retos y valores; usa ese conocimiento para personalizar tu propuesta. Habla su idioma, resalta cómo tu oferta resuelve sus necesidades específicas. ¡No vendas un producto, ofrece una solución diseñada para ellos! Adapta tu enfoque según el perfil del cliente: datos duros para lo racional, historias inspiradoras para lo emocional. La personalización no solo cierra ventas, crea relaciones duraderas. ¡Haz que cada cliente sienta que es único y esencial para tu éxito!

    Translated
    Like
    2
  • Contributor profile photo
    Contributor profile photo
    Fredrick Okello MBA,BCOM, CIM,ABE,KIM,ICM

    Strategy and Growth Executive🌟 | Expert in Market Expansion🚀 | Committed to Driving Revenue Growth and Achieving Operational Excellence | Visionary Leader in Project Management and Organisational Transformation 🌍

    • Report contribution

    To customize the sales pitch for varied clients, I would begin by conducting thorough research to understand each client's specific industry, challenges, and goals. Engaging in meaningful conversations with clients to uncover their unique needs and pain points allows for a more tailored approach. I would utilize personalized presentations or product demos that directly address those identified needs, highlighting relevant features and benefits that resonate with each client. Additionally, incorporating case studies or testimonials from similar clients can provide relatable proof points, reinforcing the solution's applicability. Finally, maintaining a flexible mindset to adapt the presentation in real-time based on client feedback

    Like
    2
  • Contributor profile photo
    Contributor profile photo
    Samuel Noah

    Finance Expert | Sports & Entertainment Analyst | Freelance Writer | Passionate About History, Travel & Philosophy

    • Report contribution

    In Tanzania, Azam TV and Supersport both sell sports content, but their audiences are different. Azam thrives on affordability and local leagues, while Supersport dominates with premium international coverage. Same product category, different positioning. If you're pitching the same way to every client, you're losing deals. Customize your approach. Speak their language. Solve their problem.

    Like
    1
  • Contributor profile photo
    Contributor profile photo
    Ricardo Chang

    Strategic Business Manager│Business Development │Sales & Commercial │ B2B & B2C │ Disruptive Innovator

    • Report contribution

    Conocer a tus clientes es el primer paso. Investiga sus necesidades, aspiraciones y desafíos. Usa ese conocimiento para adaptar tu propuesta y demostrar cómo tu producto o servicio soluciona exactamente lo que buscan. ¡No vendas generalidades, entrega soluciones hechas a su medida! Además, conecta de forma humana. Usa ejemplos reales y lenguaje que resuene con ellos. Personalizar no es solo adaptar, es demostrar que te importa cada cliente. ¡Cuando sienten esa conexión, no solo cierras ventas, construyes relaciones duraderas!

    Translated
    Like
    2
  • Contributor profile photo
    Contributor profile photo
    Pankaj Sharma

    Sector Head BSC & Retail @ Diversey | Strategic Leadership, Business Growth

    • Report contribution

    I believe every customer has unique challenges, so I never take a one-size-fits-all approach. I start by understanding their specific pain points—whether it’s efficiency, compliance, or sustainability. From there, I tailor my solution, using industry insights and data-driven strategies to deliver real value. My goal is to provide solutions that don’t just meet expectations but drive long-term success for my customers.

    Like
    1
  • Contributor profile photo
    Contributor profile photo
    Marston Robinson

    🔹Global Sales Recruiter – Aerospace, Automotive & Defence at Mercury Hampton🔹

    • Report contribution

    Simple: Research These are my steps: - Understand the company. Use the website, articles, LinkedIn to learn more about the company and the industry / location they operate in to help identify what problems they may be facing that are relevant to you - Understand who their competition is and how the company seems to be competing. Use companies house, google, LinkedIn people analytics etc - Know your generalised features and benefits - Highlight the ones that can benefit the company in question and why it benefits them. - Be strict and rank them from most important to not - Focus on the key 2-3 areas of value and provide more detail to why they will benefit and then how it is implemented

    Like
    1
  • Contributor profile photo
    Contributor profile photo
    Eric Chin

    Swift Resolution Specialist @ Australian Taxation Office | Master of Social Policy

    • Report contribution

    Most importantly, you need to communicate how does your product or service promote their identity and social status. For example when you are selling a pen, do not just say you should buy it as the ink does not link out and blue is a good colour, who cares😒. Say, you should buy the pen as 'I think how you present yourself, shows to me that you are a very determined and hard-working person. A person like you, needs a pen to sign important documents and contracts💥💥💥👍. To double your sales, utilise 4MAT Adult Learning Styles Model- Why, what, if, how to convince clients with different motivations to gain buy-in.

    Like
  • Contributor profile photo
    Contributor profile photo
    Pankaj Sharma

    Sector Head BSC & Retail @ Diversey | Strategic Leadership, Business Growth

    • Report contribution

    I believe every customer has unique challenges, so I never take a one-size-fits-all approach. I start by understanding their specific pain points—whether it’s efficiency, compliance, or sustainability. From there, I tailor my solution, using industry insights and data-driven strategies to deliver real value. My goal is to provide solutions that don’t just meet expectations but drive long-term success for my customers.

    Like
  • Contributor profile photo
    Contributor profile photo
    Shadi Al-Berawi

    Biomedical Engineer | Sales Coach | Senior Product Specialist at Thimar Al-Jazirah Co. | EMBA | Riyadh, KSA.

    • Report contribution

    Customizing a sales pitch for different clients involves: 1- Gaining a deep understanding of their needs, challenges, and goals. 2- Segmenting your clients and identifying your target audience. 3- Customizing your messaging for each client segment. 4- Asking the right questions to uncover their specific needs. 5- Present how your product / service solves their challenges. 6- Emphasizing the return on investment (ROI) your solution provides. 7- Sharing success stories of clients who have benefited from your offering. 8- Building strong, professional relationships with your clients. 9- Personalizing your offer to align with their requirements. 10- Maintaining post-sale communication to provide support, answer questions, and gather feedback.

    Like
  • Contributor profile photo
    Contributor profile photo
    Abd El-Rahman El-Sayed 🇵🇸

    Eng. | Sales Development Manager | Sales Trainer | Business Growth | Maximizing Team Performance & Revenue Growth | TOT | L&D | MBA Candidate

    • Report contribution

    A great salesperson tailors their pitch to each client’s unique needs. Here’s how: 1️⃣ Do Your Homework: Research their industry, goals, and pain points. 2️⃣ Ask Smart Questions: Uncover their real challenges and objectives. 3️⃣ Listen Actively: Pick up on what they say — and what they don’t. 4️⃣ Speak Their Language: Use terms and priorities they relate to. 5️⃣ Focus on Benefits: Show how your solution impacts their bottom line. 6️⃣ Share Success Stories: Build trust with relevant case studies. 7️⃣ Adapt Your Style: Match their communication preference. 8️⃣ Co-Create Solutions: Involve them in shaping the offer. 9️⃣ Follow Up with Value: Send personalized insights and next steps. Need help crafting a winning pitch? Let’s connect!

    Like
View more answers
Sales Management Sales Management

Sales Management

+ Follow

Rate this article

We created this article with the help of AI. What do you think of it?
It’s great It’s not so great

Thanks for your feedback

Your feedback is private. Like or react to bring the conversation to your network.

Tell us more

Report this article

More articles on Sales Management

No more previous content
  • You're facing team conflicts during sales coaching. How do you effectively resolve them?

    57 contributions

  • Dealing with an aggressive prospect in negotiation. Can you turn the tables and secure a successful deal?

    127 contributions

  • Your client doubts your pricing transparency. How can you regain their trust?

    37 contributions

  • Your client doubts your pricing transparency. How can you regain their trust?

    5 contributions

  • You have a loyal customer seeking a big discount. How do you handle the pricing negotiation effectively?

    29 contributions

  • Your client doubts the importance of diversity in sales. How can you convince them of its value?

    19 contributions

  • You're onboarding new junior sales managers into your team. How will you ensure a seamless integration?

    31 contributions

  • You're pitching to clients from diverse cultures. How can you make your message resonate?

    24 contributions

  • You're negotiating with a high-stakes client. How do you align your team's objectives with theirs?

    8 contributions

No more next content
See all

Explore Other Skills

  • Direct Sales
  • Customer Experience
  • E-Commerce
  • Retail Sales
  • Lead Generation
  • Business Relationship Management
  • Sales Operations
  • Account Management
  • Customer Relationship Management (CRM)
  • Client Relations

Are you sure you want to delete your contribution?

Are you sure you want to delete your reply?

  • LinkedIn © 2025
  • About
  • Accessibility
  • User Agreement
  • Privacy Policy
  • Cookie Policy
  • Copyright Policy
  • Brand Policy
  • Guest Controls
  • Community Guidelines
Like
1
16 Contributions