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Your client is hesitant about digital media integration. How can you persuade them of its advertising value?

Digital media integration can be a game-changer for advertising, offering unparalleled engagement and analytics. To bring your client on board:

- Highlight success stories showcasing digital campaigns that drove significant ROI.

- Demonstrate the precision of targeting and tracking capabilities, emphasizing cost-efficiency.

- Offer a pilot project to test the waters, minimizing risk and allowing firsthand experience.

Curious about how others have persuaded clients to adopt digital media? Share your strategies.

Media Sales Media Sales

Media Sales

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Your client is hesitant about digital media integration. How can you persuade them of its advertising value?

Digital media integration can be a game-changer for advertising, offering unparalleled engagement and analytics. To bring your client on board:

- Highlight success stories showcasing digital campaigns that drove significant ROI.

- Demonstrate the precision of targeting and tracking capabilities, emphasizing cost-efficiency.

- Offer a pilot project to test the waters, minimizing risk and allowing firsthand experience.

Curious about how others have persuaded clients to adopt digital media? Share your strategies.

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3 answers
  • Contributor profile photo
    Contributor profile photo
    Dan Prudhomme 🧭

    Helping trades, agents & service pros turn the right people into real clients | Sales-driven segmentation | Synced messaging | More deals, less guesswork

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    Discuss the cost-effectiveness of digital channels compared to traditional media and explain how digital strategies can complement existing marketing efforts. Share insights into changing consumer behavior, emphasizing the increasing reliance on digital platforms. Offer a tailored digital media strategy with clear steps and suggest a small-scale pilot program to demonstrate tangible results without significant upfront commitment.

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    Contributor profile photo
    Dylan Spangler

    Programmatic Sales Leader | Growth Strategist for Brands & Agencies | Expert in Scalable, Cross-Channel Media Solutions That Deliver Results

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    With most media time shifting to digital platforms, integrating digital tactics into your media strategy is no longer optional—it's essential. Digital offers precise targeting, real-time optimization, and measurable results that traditional channels can't match. By adding digital to your strategy, you can reach your audience where they spend most of their time and adapt quickly to performance data, ensuring your investment is efficient and impactful. It's about amplifying your reach, maximizing ROI, and staying competitive in a rapidly growing digital world. Let's take your strategy to the next level.

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