Sustainability performance is closely linked to business continuity, competitiveness in the market and turnover. To whoever you talk to from your company, sustainability plays a role. Don´t believe me? Transport and logistics? Efficient transport of goods, reduction of packaging, green transport reduces CO2 and costs. HR? Social initiatives strengthen the teamspirit, diversity and equal treatment should play a role in every HR strategy. Product Development? Design for recycling, circular economy, CO2-reduced materials.... the list is endless. Start living sustainability together with your team with every breath you take.

Celebrate successes. Celebrating successes reinforces positive behavior, boosts morale, and encourages continued commitment. It also creates a sense of collective accomplishment, building a stronger, more engaged community within the organization. Align your marketing activities. When your marketing accurately reflects your sustainability values, it builds trust with your audience, showing your commitment to sustainability is genuine. Host regular sustainability gathering. Hosting regular gatherings is an informal way of building a sustainability culture because they provide continuous opportunities for engagement, education, and communication between employees.

1. By elevating their importance to the top management and getting additional resources allocated for the same. 2. By linking the already existing projects to Sustainability outcomes and adding incremental work to the same project. 3. Keeping Sustainability initiatives alive but on a slow burner and allocate some days in a month when everyone has to devote some time to the same. 4. Lastly, by offering these Sustainability initiatives to other teams who have available bandwidth and inclination to provide support.

Making sustainability a top priority, even with a busy team, requires a shift in mindset and clear strategy. First, integrate sustainability into core business objectives to ensure it’s seen as a key driver rather than an add-on. Set measurable goals and embed them into the team's day-to-day work. Encourage cross-departmental collaboration, empowering all to contribute ideas and actions. Leverage data and technology to streamline processes and showcase value. Lastly, demonstrate leadership commitment to sustainability, fostering a culture where it’s not just a project, but a fundamental part of the organisation’s future.

Align sustainability with your team's goals by showcasing its value. Highlight cost savings, efficiency gains, and alignment with company values. Start small with quick wins and build momentum, integrating sustainability into everyday tasks without overwhelming their workload.

Sustainability isn’t rocket science—it’s about making informed decisions with sustainability in mind. By incorporating UN Sustainable Development Goals into daily practices and displaying them prominently, like companies do with their vision statements, teams can naturally align their actions toward sustainability. It’s about embedding it into the culture, not treating it as a separate task.

Align your sustainability goals and achievements with the customer's sharing best practices. This creates buy in and is another piece of the pie towards the ultimate goal of a total partnership.

I craft compelling stories to show how green initiatives can improve business outcomes. I set clear, achievable goals, breaking down complex tasks into manageable steps so the team can see progress. I also make the most of existing resources by weaving sustainability into current projects, ensuring it’s not an additional burden but a natural part of our work. This approach helps me make sustainability a priority, even in a packed schedule.