My personnel (and main) belief is accessibility into the app/website is very important as people look for a quick and simple process when going digital. Content has always been the biggest part of digital and having live access to sports is what will keep digital alive. Give the viewers a new angle of vision that is different from the regular broadcast they are used to. Having a special and new way to watch live sports that is specific to digital viewing will drive more people into watching. It also helps bring in the commuter/restless viewership to watch as they travel and are able to tune in from anywhere.

It is now days like struggling in using mobile calling , Visa card or laptop … things changing so fast they need to work on updating themselves , organization might help but should be self motivation to learn

With all the available EdTech training tools available for both free and paid, no sales team should ever be struggling with digital sales. In 2025, it's about using the combination of marketing, sales, business, automation, and GenAI for creating a constant lead flow and sales. Use LinkedIn Learning, YouTube, and Coursera (certifications) to stay abreast with all the new marketing and sales techniques especially with AI and GenAI.

1. Incentives them to stay on top of trends and changes. 2. Divide and conquer: assign each team member and area to learn, master and teach the other team members.

Here is what I will attempt to put in place practically to address this. First, I will assess current skill gaps and implement targeted training on emerging digital sales strategies, automation tools, and data analytics. Explore AI-driven solutions and real-time performance tracking so the team can make faster, data-backed decisions. Ensuring a regular cross-team collaboration can ensure alignment between sales, marketing, and analytics for a unified approach. Most importantly, I will keep the team focused on customer needs, using personalization and engagement tactics to drive sales performance.

I would tell them that it's good to be ready to change and don't run after the latest fad. We should focus on what doesn't change because knowing our customers well and building good relationships with them is crucial. Always giving them value is important, therefore I would tell them to pick and choose which changes to follow. Some changes are not worth the effort, thus we should be selective. Test and learn, test and learn, test and learn.

Leading a team through digital media sales changes requires adaptability, strategy, and motivation. Here’s how I’d ensure success: Educate & Upskill – Provide ongoing training on trends, tools, and strategies. Leverage Data & Tech – Use analytics and automation to optimize sales efforts. Adapt Strategies – Shift focus to emerging platforms and new consumer behaviors. Foster Agility – Encourage experimentation, quick decision-making, and flexibility. Motivate & Support – Set clear goals, recognize achievements, and maintain open communication.

To lead a team through digital media sales changes, prioritize ongoing training to keep them updated on industry trends and tools. Encourage a growth mindset by fostering a culture of adaptability and innovation. Provide hands-on workshops or partner with experts to enhance their skills. Use data analytics to identify opportunities and refine strategies. Set clear goals and break them into actionable steps, ensuring alignment with market dynamics. Regularly communicate updates and successes to maintain motivation. By equipping your team with knowledge, tools, and support, you can empower them to navigate changes confidently and achieve success.

I start by ensuring my team has the right tools and training to stay ahead. Digital media sales change fast, so we focus on continuous learning—quick training sessions, industry news updates, and hands-on practice with new tools. Open discussions and peer-to-peer sharing are key. I create a space where team members can share insights, challenges, and success stories regularly. Whether it’s a weekly check-in, a Slack channel for quick tips, or casual brainstorming sessions, I encourage collaboration. When someone finds a winning strategy, we spread that knowledge across the team. Setting clear goals keeps us focused. The key is staying flexible, learning as we go, and turning challenges into growth opportunities.

Lead with clarity, adaptability, and continuous learning. Simplify complex changes into actionable strategies, provide ongoing training, and leverage data-driven insights to stay ahead. Foster a culture of agility where the team embraces innovation instead of fearing it.