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Last updated on Mar 28, 2025
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You're developing a game with groundbreaking features. How do you ensure it appeals to a broad audience?

Creating a game with groundbreaking features? Share your strategies for making it universally appealing.

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Game Development

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Last updated on Mar 28, 2025
  1. All
  2. Content Management
  3. Game Development

You're developing a game with groundbreaking features. How do you ensure it appeals to a broad audience?

Creating a game with groundbreaking features? Share your strategies for making it universally appealing.

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8 answers
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    Kacey Templin

    Communications Specialist | International Communications and Media

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    I’m going to come at this from a particular angle—as a video game player. I’ve played games since the PS2 era, and I’ve seen how even the most innovative features fail without good UX. No Man’s Sky is a perfect example—it promised a vast, procedurally generated universe with multiplayer and epic space battles, but at launch, many features were missing or unclear, and the UI was hard to navigate. The game had groundbreaking ideas, but poor accessibility led to major backlash. To appeal to a broad audience, innovation must be paired with intuitive design and clear onboarding—players can’t enjoy what they don’t understand.

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    Shikha Borkar

    Content & Brand Marketing Specialist | 5 Yrs Exp | Design + Analytics + Campaigns | Always Learning ✨

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    I play a lot of games, and one thing I’ve noticed is that how content is shown or taught makes a huge difference. If the layout is messy or tutorials are too much, I lose interest. Good content management means making things feel smooth and natural. It should guide players without overwhelming them. Use sound, visuals, and rewards to keep us engaged. If it feels good, we stay. If it feels confusing, we leave. It’s not just what you say, it’s how you make people feel while saying it. Our brains like rhythm, flow, and feedback. If you build around how people think and feel, not just what they see on screen, that’s when a game really sticks. So not complex but intuitive!

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    Abhishek Verma

    Linkedin's Top Voice in Game Dev and AR | Building Abhiwan | Entrepreneur | Growth Catalyst 2.0 | Team Builder | Technophile | AI | Metaverse | Gaming | AR | VR | Blockchain | Apps | NFT | Let's Connect

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    To ensure your groundbreaking game appeals to a broad audience, balance innovation with accessibility. Start by understanding your target players and gathering feedback early through testing. Keep gameplay intuitive with smooth onboarding and a clean UI. Blend new features with familiar mechanics to ease adoption. Support multiple platforms and offer inclusive options like language support and accessibility settings. Engage with the community to refine ideas and build loyalty. With thoughtful design and user-centric focus, your game can innovate while still being widely enjoyed.

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    Jane Kinuthia

    Executive Virtual Assistant | Social Media Manager | Email Management | Calendar Management | Lead Generation. I help founders, coaches, and business owners handle their daily repetitive tasks.

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    When developing a game with groundbreaking features, I believe the key to broad appeal lies in blending innovation with emotional connection. While cutting-edge mechanics can set your game apart, players are drawn to experiences that feel intuitive, rewarding, and relatable. To reach a wider audience, it helps to design with different play styles and skill levels in mind, making the game approachable without diluting its uniqueness. Groundbreaking features should enhance immersion, not overwhelm it. Continuous feedback from a diverse user base, before and after launch, can guide refinement. In the end, a game resonates widely when it doesn’t just impress but invites players in and makes them feel something.

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    Abdul Mazed

    Online Journalist

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    To ensure your game with groundbreaking features appeals to a broad audience, start by understanding your target players—what excites and motivates them. Balance innovation with accessibility by designing intuitive controls and clear tutorials so newcomers aren’t overwhelmed. Incorporate scalable difficulty levels and diverse gameplay styles to engage both casual and hardcore gamers. Test early and often with varied user groups to gather feedback and identify pain points. Finally, craft a compelling story and vibrant visuals that resonate emotionally, making the experience memorable and inviting for all types of players.

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    David Brierton

    Ready to Buy or Sell Your Home? Do it with Confidence with David Brierton, Realtor

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    Creating a game with groundbreaking features is an exciting challenge, but universal appeal requires thoughtful balance. I believe in grounding innovation with user-centric design—engaging storytelling, intuitive controls, and emotional resonance are key. Extensive playtesting across diverse demographics helps refine mechanics and ensure inclusivity. Accessibility, cultural sensitivity, and adjustable difficulty levels open the door for all players to feel welcome. Ultimately, it's about blending creativity with empathy to craft an experience that connects across backgrounds and abilities 🎮.

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    Mohammad Azimi

    Machine Learning & AI Enthusiast | Python | Data Science Learner | Lifelong Learner

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    To make a groundbreaking game appeal to a broad audience, I’d leverage AI to enhance personalization, adaptability, and inclusivity. For example, AI can dynamically adjust difficulty based on user behavior, keeping the experience engaging for both beginners and advanced players. NLP enables more natural interaction with the game world, lowering language barriers. AI-driven recommendations surface relevant content for each player, increasing retention. During development, AI can simulate diverse player profiles to ensure the game meets the needs of a wide range of users. Thoughtful use of AI makes innovation feel personal and accessible to all.

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    Muhammad Hilal

    Chairperson @IGDA Pakistan | Director Section Soft | Gaming and Animations

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    Well, before finalizing the features - there is always some data that comes from a smaller audience with whom you are running a test, or a survey and then finalize the features. In game development, you always look for engagement of your users, if they are not engaging with a feature, thats a distraction.

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